scholarly journals PENGARUH GREEN PRODUCT (MINUMAN RAMAH LINGKUNGAN), GREEN ADVERTISING, DAN KEPEDULIAN LINGKUNGAN TERHADAP GREEN TRUST DAN IMPLIKASI TERHADAP MINAT BELI

2020 ◽  
Vol 21 (1) ◽  
pp. 1-10
Author(s):  
Endah Rahayu Lestari ◽  
Hanifa Kirana Putri ◽  
Cornelia Anindita ◽  
Maria Bernadhetta Laksmiari
Keyword(s):  
Green Product ◽  
Green Advertising ◽  
Green Trust

The Structural Equation Models Of Environmental Concern and Knowledge To Green Trust and Green Purchase Intention Towards Green Products (Guideliness)

2018 ◽  
Author(s):  
rizka zulfikar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Environmental Concern ◽  
Equation Model ◽  
Environmental Knowledge ◽  
Green Product ◽  
Green Trust ◽  
Fit Index

This research aims to find a structural equation model that can explain the relationship and influence of the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is public of South Kalimantan Province and taken as many as 150 respondents using non-purposivesampling method. The analysis technique used are : the instruments test, the construct validity and reliability test, the suitability of the model based on the goodness of fit index, pathways analysis and the Influence test according to the model of SEM that complies with the goodness of fit index to determine the effect of variable perception value and risk to public trust. The study found that: (1) Structural equation model of the correlation between the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product are comply with the criteria and standards of goodness of fit index, (2) (3) (4)

scholarly journals Switching Intent of Disruptive Green Products: The Roles of Comparative Economic Value and Green Trust

2021 ◽  
Vol 9 ◽  
Author(s):  
Chunpei Lin ◽  
Xiumei Lai ◽  
Chuanpeng Yu
Keyword(s):  
Structural Model ◽  
Economic Value ◽  
Disruptive Innovation ◽  
Extended Model ◽  
Green Product ◽  
Continuous Innovation ◽  
Product Switching ◽  
Green Trust ◽  
The Relationship

This study explores consumers’ motivations to switch to new products in the context of disruptive innovation and investigates the role of comparative economic value and green trust. Switching from an existing product to a disruptive green product not only involves benefits but also requires major sacrifices, which are not encountered in the context of continuous innovation. In this study, the relationships between comparative economic value, green trust, self-accountability, and disruptive green product switching intent are examined. Data were collected from China with self-administered questionnaires regarding the disruptive green product. Results of a structural model reveal positive relationships between comparative economic value, green trust, and disruptive green product switching intent. In addition, green trust mediates the effects of the comparative economic value on the disruptive green product switching intent, and self-accountability moderates the relationship between green trust and disruptive green product switching intent. From a practitioner perspective, the research is important because it illuminates the consumer’s motivations regarding product switching in the hitherto unexplored field of automobiles, for which we have shown that our extended model yields meaningful results.

scholarly journals ECO-FRIENDLY CONSUMERS IN THE FOURTH INDUSTRIAL REVOLUTION: ACADEMIC SOCIETY, GREEN CUSTOMERS, AND ECO LABELLING

2018 ◽  
Vol 1 (2) ◽  
pp. 91-106
Author(s):  
Yanti Budiasih
Keyword(s):  
Purchase Intention ◽  
Negative Influence ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Green Product ◽  
Green Advertising ◽  
Green Packaging ◽  
Significant Positive Influence

This analytical descriptive research aims to find out the relationship between the investigated variables. These variables had been previously tested hence this study made several modifications. The   data  consisted  of   primary   data  and  involved   150   students   of  Ahmad   Dahlan   Economics School  as the  respondents.  The  research variables  were divided  into  exogenous  variables (i.e.,  eco  labeling,   eco  knowledge, green  product,   green  packaging  and   green  advertising)   and endogenous  variables (i.e.,  purchase  intention  and green  customer).  The  data analysis  technique was the Partial Least Square (PLS) by using SmartPls software. Based on the results of hypothesis testing, it can be concluded that: eco-knowledge has a significant negative influence on purchase intention; eco-knowledge has a significant negative influence on green customers; eco-labeling has a significant positive influence on purchase intention; eco-labeling has a significant negative influence on green customer; green product has a  significant positive influence on purchase intention; green product has a significant positive influence on green customer; green packaging has an insignificant influence on purchase intention; green packaging has an insignificant influence on green customer; green advertising has a significant negative influence on purchase intention; green advertising has a significant positive influence on green customer; and purchase intention has a significant positive influence on green customer.

scholarly journals PENGARUH GREEN PRODUCT TERHADAP MINAT BELI ULANG KONSUMEN MELALUI GREEN ADVERTISING (Studi Terhadap Konsumen Starbucks)

2021 ◽  
Vol 15 (2) ◽  
pp. 69-74
Author(s):  
Dicky R. Putra ◽  
Yuliana R. Prasetyawati
Keyword(s):  
Green Product ◽  
Green Advertising

Penelitian ini dilakukan untuk menguji pengaruh Green Product Reusable Color Changing Cups terhadap minat beli ulang konsumen Starbucks melalui Green Advertising yang ada di akun Instagram @starbucksindonesia. Metode penelitian yang digunakan adalah metode penelitian deskriptif kuantitatif dan analisis jalur melalui kuesioner yang dibagikan kepada 80 responden yang merupakan followers Instagram @starbucksindonesia yang menggunakan Reusable Color Changing Cups di Sahid Sudirman Center. Hasil penelitian menunjukan bahwa Green Product berpengaruh positif terhadap minat beli ulang yang dimediasi oleh Green Advertising di Instagram @starbucksindonesia. Starbucks harus terus mempertahankan Green Product yang diusung dan ditunjang untuk terus berinovasi dalam menghasilkan produk yang berkualitas dan ramah lingkungan, didukung juga dengan iklan yang menarik konsumen melalui media yang potensial, seperti Instagram.

Green product awareness has the potential to promote green consumer behaviour: Evidence from Kuala-Lumpur

2020 ◽  
pp. 1-12
Author(s):  
Osarodion Ogiemwonyi ◽  
Amran Bin Harun
Keyword(s):  
Circular Economy ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Green Product ◽  
Kuala Lumpur ◽  
Equation Modelling ◽  
Potential Strategy ◽  
Green Trust ◽  
The Relationship

Awareness can influence consumer judgment while making a decision, and thus can help to restore a positive image in the marketplace. The present study was based on 262 green consumer samples, considering awareness as a direct antecedent for green consumer behaviour, and treating the role of attitude as an intermediary construct. Notably, empirical findings for this link are inconsistent. Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLSv3.0 was applied to analyze the data, while examining nine hypotheses. Despite discrepancies reported in past studies and although awareness was constantly essential but not sufficient for green behaviour, both green product awareness and green consumer behaviour were empirically significant. The study also confirmed the Attitude-Behaviour-Context (ABC) theory developed to interpret green behaviour on contextual variables, which were all empirically significant. Green attitude mediated the relationship between awareness and green behaviour. But it showed no path to the relationship between green value, green trust and green behaviour when examining indirect effects. This study provides new insights into the potential strategy that could be used to improve positive green behaviour. These findings can help policymaker formulate strategies to promote green behaviour in a circular economy like Malaysia.

Sign in / Sign up

Export Citation Format

Share Document