scholarly journals PENGARUH GREEN PRODUCT TERHADAP MINAT BELI ULANG KONSUMEN MELALUI GREEN ADVERTISING (Studi Terhadap Konsumen Starbucks)

2021 ◽  
Vol 15 (2) ◽  
pp. 69-74
Author(s):  
Dicky R. Putra ◽  
Yuliana R. Prasetyawati
Keyword(s):  
Green Product ◽  
Green Advertising

Penelitian ini dilakukan untuk menguji pengaruh Green Product Reusable Color Changing Cups terhadap minat beli ulang konsumen Starbucks melalui Green Advertising yang ada di akun Instagram @starbucksindonesia. Metode penelitian yang digunakan adalah metode penelitian deskriptif kuantitatif dan analisis jalur melalui kuesioner yang dibagikan kepada 80 responden yang merupakan followers Instagram @starbucksindonesia yang menggunakan Reusable Color Changing Cups di Sahid Sudirman Center. Hasil penelitian menunjukan bahwa Green Product berpengaruh positif terhadap minat beli ulang yang dimediasi oleh Green Advertising di Instagram @starbucksindonesia. Starbucks harus terus mempertahankan Green Product yang diusung dan ditunjang untuk terus berinovasi dalam menghasilkan produk yang berkualitas dan ramah lingkungan, didukung juga dengan iklan yang menarik konsumen melalui media yang potensial, seperti Instagram.

scholarly journals ECO-FRIENDLY CONSUMERS IN THE FOURTH INDUSTRIAL REVOLUTION: ACADEMIC SOCIETY, GREEN CUSTOMERS, AND ECO LABELLING

2018 ◽  
Vol 1 (2) ◽  
pp. 91-106
Author(s):  
Yanti Budiasih
Keyword(s):  
Purchase Intention ◽  
Negative Influence ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Green Product ◽  
Green Advertising ◽  
Green Packaging ◽  
Significant Positive Influence

This analytical descriptive research aims to find out the relationship between the investigated variables. These variables had been previously tested hence this study made several modifications. The   data  consisted  of   primary   data  and  involved   150   students   of  Ahmad   Dahlan   Economics School  as the  respondents.  The  research variables  were divided  into  exogenous  variables (i.e.,  eco  labeling,   eco  knowledge, green  product,   green  packaging  and   green  advertising)   and endogenous  variables (i.e.,  purchase  intention  and green  customer).  The  data analysis  technique was the Partial Least Square (PLS) by using SmartPls software. Based on the results of hypothesis testing, it can be concluded that: eco-knowledge has a significant negative influence on purchase intention; eco-knowledge has a significant negative influence on green customers; eco-labeling has a significant positive influence on purchase intention; eco-labeling has a significant negative influence on green customer; green product has a  significant positive influence on purchase intention; green product has a significant positive influence on green customer; green packaging has an insignificant influence on purchase intention; green packaging has an insignificant influence on green customer; green advertising has a significant negative influence on purchase intention; green advertising has a significant positive influence on green customer; and purchase intention has a significant positive influence on green customer.

scholarly journals PENGARUH GREEN PRODUCT (MINUMAN RAMAH LINGKUNGAN), GREEN ADVERTISING, DAN KEPEDULIAN LINGKUNGAN TERHADAP GREEN TRUST DAN IMPLIKASI TERHADAP MINAT BELI

2020 ◽  
Vol 21 (1) ◽  
pp. 1-10
Author(s):  
Endah Rahayu Lestari ◽  
Hanifa Kirana Putri ◽  
Cornelia Anindita ◽  
Maria Bernadhetta Laksmiari
Keyword(s):  
Green Product ◽  
Green Advertising ◽  
Green Trust

scholarly journals PENGARUH GREEN PRODUCT, GREEN BRAND, DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN

2015 ◽  
Vol 14 (1) ◽  
pp. 89-97
Author(s):  
Gunarso Wiwoho
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Sampling Technique ◽  
Green Product ◽  
Purchasing Decisions ◽  
Validity Test ◽  
Purposive Sampling ◽  
Green Advertising ◽  
Independent Variable

This study aims to determine the effect of Green Product, Green Brand, and Green Advertising on Tupperware Purchasing Decisions in Kebumen. The purpose of this study is to analyze and explain the effect between the independent variable and the dependent variable. The sample in this study are consumers who know, buy, or use Tupperware in the amount of 100 people. Data collection techniques using purposive sampling technique. Validity test shows that all variables in this study are valid. The data is processed using the SPSS 22 for Windows program. Based on the results of the study indicate that the Green Product variable has a significant  effect on purchasing decisions. Green Brand has a significant influence on purchasing decisions. Green Advertising has a significant effect on purchasing decisions.

scholarly journals Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist

2011 ◽  
Vol 2 (2) ◽  
pp. 1077
Author(s):  
Tinjung Desy Nursanti ◽  
Melisa Melisa
Keyword(s):  
Consumer Involvement ◽  
Bank Credit ◽  
Environmental Responsibility ◽  
Green Product ◽  
Purchasing Decisions ◽  
Community Needs ◽  
Green Advertising ◽  
Tax Relief ◽  
The Government ◽  
Corporate Social

Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social responsibility. The objectives of this study was to determine whether there is influence of green product and green advertising toward consumer involvement and also its impact on consumer purchasing decisions Laksmi florist company. A survey with analysis of individual consumer of Lakmi florist is conducted, while path analysis is used to determine the effect among variables. The results showed that green advertising as well as green product provide a positive and significant influence on consumer involvement that have an impact on consumer purchasing decisions of Laksmi Florist company. 

scholarly journals Analisis Determinan Keputusan Konsumen Muslim Membeli Green Product

2020 ◽  
Vol 10 (1) ◽  
pp. 19-30
Author(s):  
Nanda Naufal Rofiza Haidar ◽  
Achmad Firdaus ◽  
Mukhamad Najib
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Positive Relationship ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Green Product ◽  
Analysis Method ◽  
Green Advertising ◽  
Three Stages ◽  
Positive Effect

The study aims to determine the effect of Collectivism, Eco-Literacy, Green Advertising, Spirituality and Environmental Concern on the intention to buy environmentally friendly products All Fresh on Indonesian Muslim consumers. The research consisted of three stages namely the study of literature. Then a field study was conducted by distributing questionnaires to 270 respondents. The analysis method used is Structural Equation Modeling (SEM) using AMOS. The results showed that the variables Collectivism, Eco-Literacy, Green Advertising and Spirituality showed a significant and positive effect on Environmental Concern. Furthermore, these variables show a significant and positive relationship to the attitude toward green products (ATGP) of Indonesian Muslim consumers.

scholarly journals Faktor-Faktor Yang Mempengaruhi Buying Decision Konsumen Green Product Di Jakarta

2021 ◽  
Vol 3 (4) ◽  
pp. 904
Author(s):  
Annisa Shofi Ayuningtyas ◽  
Tommy Setiawan Ruslim
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Green Product ◽  
Purchasing Decisions ◽  
Green Products ◽  
Environmental Consciousness ◽  
Green Advertising ◽  
Hypothesis Model ◽  
Buying Decisions

Indonesian people are still less involved in the practice of minimizing ecosystem damage, such as not switching to using green products to reduce plastic waste. The number of green products sold in Indonesia itself is not small, but the demand is not too much. In fact, by increasing consumer purchasing decisions for green products, it can help Indonesia become a more environmentally friendly country. The purpose of this study was to examine the effect of environmental consciousness, eco-label, attitude, green advertising, and price on green product consumer buying decisions. This study uses Structural Equation Modeling (SEM) to analyze the hypothesis model with SmartPLS. This study used 260 samples obtained through the distribution of online questionnaires.. The results of this study indicate that environmental consciousness, attitude, and price positively and significantly affect the buying decisions of green products consumers, while eco-labels, and green advertising positively but not significantly affect the buying decisions of green products consumers.Masyarakat Indonesia masih kurang terlibat dalam praktik meminimalisir kerusakan ekosistem, seperti belum beralih menggunakan produk ramah lingkungan untuk mengurangi sampah plastik. Produk ramah lingkungan yang dijual di Indonesia sendiri jumlahnya tidak sedikit, namun peminatnya belum terlalu banyak. Padahal dengan meningkatkan keputusan pembelian konsumen terhadap green product, dapat membantu Indonesia menjadi negara yang lebih ramah lingkungan. Tujuan penelitian ini adalah untuk menguji pengaruh dari environmental consciousness, eco-label, attitude, green advertising, dan price terhadap buying decision konsumen green product. Penelitian ini menggunakan Structural Equation Modeling (SEM) untuk menganalisis model hipotesis dengan SmartPLS. Penelitian ini menggunakan 260 sampel yang didapatkan melalui pedistribusian kuesioner secara online. Hasil dari penelitian ini menunjukkan bahwa environmental consciousness, attitude, dan price secara positif dan signifikan mempengaruhi buying decision konsumen green product, serta eco-label, dan green advertising secara positif namun tidak signifikan mempengaruhi buying decision konsumen green product.

A CRITICAL REVIEW ON LEAN GREEN PRODUCT DEVELOPMENT: STATE OF ART AND PROPOSED CONCEPTUAL FRAMEWORK

2019 ◽  
Vol 18 (11) ◽  
pp. 2319-2333 ◽  
Author(s):  
Marina Bouzon ◽  
Rosania Monteiro Coutinho ◽  
Paula Santos Ceryno ◽  
Lucila Maria de Souza Campos
Keyword(s):  
Product Development ◽  
Conceptual Framework ◽  
Critical Review ◽  
Green Product ◽  
Green Product Development ◽  
Development State ◽  
State Of Art
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