The Influence of Negative Issues on Celebrity Endorsers on Brand Attitude and Purchase Intention -Focusing on the Moderating Effect of Attributional Predisposition
2020 ◽
Vol 11
(6)
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pp. 1683-1698
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2017 ◽
Vol 18
(2)
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pp. 167-195
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2018 ◽
Vol 27
(6)
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pp. 55-73
2018 ◽
Vol 30
(4)
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pp. 429-448
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