scholarly journals Introduction of a media index associated with unification

2016 ◽  
Vol 53 (1) ◽  
pp. 57-104
Author(s):  
정영주
Keyword(s):  
Media Index

Engaging Destination Stakeholders in the Digital Era: The Best Practice of Italian Regional DMOs

2018 ◽  
Vol 43 (3) ◽  
pp. 349-373 ◽  
Author(s):  
Mariapina Trunfio ◽  
Maria Della Lucia
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Best Practice ◽  
Destination Marketing ◽  
Digital Platforms ◽  
Quantitative And Qualitative Research ◽  
Digital Era ◽  
Managerial Implications ◽  
Social Media Platforms ◽  
Media Index

This article examines the underinvestigated topic of how destination marketing organizations (DMOs) engage stakeholders in destination management and marketing through leverage on off-line tools, official destination websites, and social media platforms. Building on a significant body of literature and advances in quantitative and qualitative research, we provide three methodological tools: two scales assessing DMO stakeholder engagement off-line and online and a social media index measuring tourist engagement. Our results confirm that in Italy regional DMOs are capitalizing on the digital platforms and off-line participatory tools to enhance stakeholder engagement in destinations’ decision making. Theoretical and managerial implications for destination management in the digital era are suggested.

The Social Media Index as an Indicator of Quality for Emergency Medicine Blogs: A METRIQ Study

2018 ◽  
Vol 72 (6) ◽  
pp. 696-702 ◽  
Author(s):  
Brent Thoma ◽  
Teresa M. Chan ◽  
Puneet Kapur ◽  
Derek Sifford ◽  
Marshall Siemens ◽  
...  
Keyword(s):  
Emergency Medicine ◽  
Social Media ◽  
The Social ◽  
Media Index

Bingkai Media pada Program Acara Televisi Satu Indonesia Net.tv Episode Sultan HB X dan Asia Calling Tempo Tv Episode Penerus Tahta Raja Yogyakarta

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Sigit Surahman
Keyword(s):  
Qualitative Research ◽  
Complete Information ◽  
Political Elites ◽  
Mass Communications ◽  
Political Leaders ◽  
Political Issues ◽  
Mass Public ◽  
The Media ◽  
Micro Level ◽  
Media Index

Yogyakarta embraces the monarchical power whose existence is regulated in Law no. 13 of 2012 which requires the Governor is the King of Yogyakarta Palace. Sri Sultan HB X issued the King's Word which elevated GKR Pambayun to Crown Princess to prepare the successor to the throne. Should be the successor to the throne of the king is one of Sri Sultan HB X's sister. The following questions arise: How to frame the media of the event program one Indonesia Net.tv "eps" Sultan HB X and asia calling Tempo Tv "eps" successor to the throne of the king of Yogyakarta ?, What is the evidence of the hegemony of Sri Sultan HB X ?, How do the news topics match what Sultan HB X has to say? Sultan HB X wants to maintain the continuity of power. Framing is a multi-layered concept. It can operate individually, on the micro level, in terms of how citizens frame political issues. This has been the focus of the discussion up to this point. Framing can also operate on a macro level (Perloff, 2014: 165). Hegemony, the notion that political leaders can enforce their will on the Mass public by manufacturing consent, harnessing mass communications in the Service of their political objectives (Perloff, 2014: 166). Indexing, the idea that political media index news so that it closely matches the range of voices expressed by political elites (Bennett, 1994; Bennett, Lawrence, & Livingston, 2006: Perloff, 2014: 166). Descriptive qualitative research is relevant to obtain complete information about the hegemony of Sri Sultan HB X.Keywords: Frame, king's word, crown princess

Social Media Index Valuation: Impact of Technological, Social, Economic, and Ethical Dimensions

2014 ◽  
Vol 20 (3) ◽  
pp. 328-344 ◽  
Author(s):  
Amit Arora ◽  
Anshu Saxena Arora ◽  
Shailendra Palvia
Keyword(s):  
Social Media ◽  
Social Economic ◽  
Media Index

Exposure to Sexually Objectifying Media Index

2014 ◽  
Author(s):  
Si Yeon Kim ◽  
Young Seok Seo ◽  
Keun Young Baek
Keyword(s):  
Media Index

Analysing Customers Reactions on Social Media Promotional Campaigns

Paradigm ◽  
2018 ◽  
Vol 22 (1) ◽  
pp. 80-99 ◽  
Author(s):  
Anant Saxena ◽  
K. R. Chaturvedi ◽  
Sapna Rakesh
Keyword(s):  
Social Media ◽  
General Practice ◽  
Mobile Phone ◽  
Thematic Analysis ◽  
New Products ◽  
Customer Engagement ◽  
Part Of Speech ◽  
Significant Difference ◽  
Very High ◽  
Media Index

Nowadays, it is a general practice by all major firms to launch social media promotional campaigns/advertisements while launching their new products; however, no study has discussed the customer’s reactions on these social media promotional campaigns. In this study, we have analysed customer reactions on social media promotional campaigns launched by three major mobile phone companies selling their phones in India. The analysis has been done on 18,659 tweets by performing part of speech (POS) categorization-based thematic analysis, Harvard-IV lexicon-based sentiment analysis and social media index-based reach analysis. The results of the study showed that there was a significant difference in customer’s reactions on different brands promotional campaigns; ranging from very high social media reach and customer engagement to low social media reach and no customer engagement. Based on its results, the study also proposes major recommendations for marketing managers who are in the process of creating social media promotional campaigns for new products.

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