Social Media Index Valuation: Impact of Technological, Social, Economic, and Ethical Dimensions

2014 ◽  
Vol 20 (3) ◽  
pp. 328-344 ◽  
Author(s):  
Amit Arora ◽  
Anshu Saxena Arora ◽  
Shailendra Palvia
2018 ◽  
Vol 43 (3) ◽  
pp. 349-373 ◽  
Author(s):  
Mariapina Trunfio ◽  
Maria Della Lucia

This article examines the underinvestigated topic of how destination marketing organizations (DMOs) engage stakeholders in destination management and marketing through leverage on off-line tools, official destination websites, and social media platforms. Building on a significant body of literature and advances in quantitative and qualitative research, we provide three methodological tools: two scales assessing DMO stakeholder engagement off-line and online and a social media index measuring tourist engagement. Our results confirm that in Italy regional DMOs are capitalizing on the digital platforms and off-line participatory tools to enhance stakeholder engagement in destinations’ decision making. Theoretical and managerial implications for destination management in the digital era are suggested.


Author(s):  
Zoë Glatt ◽  
Sarah Banet-Weiser ◽  
Sophie Bishop ◽  
Francesca Sobande ◽  
Elizabeth Wissinger ◽  
...  

Social media platforms are widely lauded as bastions for entrepreneurial self-actualisation and creative autonomy, offering an answer to historically exclusive and hierarchical creative industries as routes to employability and success. Social media influencers are envied by audiences as having achieved ‘the good life’, one in which they are able to ‘do what they love’ for a living (Duffy 2017). Despite this ostensive accessibility and relatability, today’s high-profile influencer culture continues to be shaped by ‘preexisting gendered and racial scripts and their attendant grammars of exclusion’ as Sarah Banet-Weiser (2012) argued in the early days of socially mediated entrepreneurship (p. 89; see also Bishop, 2017). In Western contexts only a narrow subset of white, cis-gender, and heterosexual YouTubers, Instagrammers, TikTokers, and Twitch streamers tend to achieve visibility as social media star-creators, and celebratory discourses of diversity and fairness mask problematic structures that exclude marginalized identities from opportunities to attain success. A key aim of this panel is thus to draw attention to marginalized creator communities and subjectivities, including women, non-white, and queer creators, all of whom face higher barriers to entry and success. More broadly, by taking seriously both the practices and discourses of social media influencers, the panellists aim to challenge popular denigrations of influencers as vapid, frivolous, or eager to freeload. We locate such critiques in longstanding dismissals of feminized cultural production (Levine, 2013) and argue, instead, that we need to take seriously the role of influencers in various social, economic, and political configurations.


2018 ◽  
Vol 72 (6) ◽  
pp. 696-702 ◽  
Author(s):  
Brent Thoma ◽  
Teresa M. Chan ◽  
Puneet Kapur ◽  
Derek Sifford ◽  
Marshall Siemens ◽  
...  

2015 ◽  
Vol 16 (2) ◽  
Author(s):  
Ziyad Falahi

This article examines the future of Occupy, which has become a leaderless resistance movement with people of many colors, genders, and political beliefs that say together that the neoliberal system isn't working for us. Moreover, now the Zuccotti model is morphing, and Occupy is undergoing a period of sustained global innovation. However, several large demonstrations have taken place all over the world in recent years after global crisis in 2008. But, The ancient discussion about the purposes of wealth and the conflict between oligarchy - rule of the rich - and democracy - the rule of the demos/the people comes to the fore once again within the current systemic crisis, The problems appear when Occupy use the development of information and social media to call for social, economic justice because the advance of Informations era led dramatical reduction of reality, which often called by "hiperreality". This condition causes occupy participant increases rapidly, but without strategic, plan and ideology.


2021 ◽  
Vol 6 (22) ◽  
pp. 253-260
Author(s):  
Suhaila Ngadiron ◽  
Azureen Abd Aziz ◽  
Saheera Sardar Mohamed

The problem of spreading fake news is not something new in this globalized era. However, nowadays, it has become a common trend among our Malaysians. In the current situation of our country Malaysia, the platform of social media is portrayed as the most suitable platform to spread rumors and fake news all over. Since the country is plagued by the Covid-19 pandemic, a variety of news and stories are served before our eyes on various social media such as WhatsApp, Facebook, Twitter, Telegram, or Instagram. These deleterious actions can actually have a detrimental effect on social, economic growth, national security as well as psychosocial impact. Findings show that information easier to obtain; easily believe in whatever they read and self-satisfaction are the main reasons for an individual who tends to have the tendency to spread fake news.


2021 ◽  
Vol 13 (1) ◽  
pp. 56-72
Author(s):  
Dandison C. Ukpabi ◽  
Olayemi Olawumi ◽  
Oluwafemi Samson Balogun ◽  
Chijioke E. Nwachukwu ◽  
Sunday Adewale Olaleye ◽  
...  

Different personality traits respond differently to unfavourable life situations. Unemployment can have several negative social, economic, and domestic consequences. Many people use social media for a variety of reasons. The aim of this study is to examine the way different personality traits respond to Facebook in the period of unemployment. Data was obtained from 3,002 unemployed respondents in Nigeria. The study used regression model to analyse the data. Among the five personality traits, results indicated that the relationship between neuroticism and online social support was negative. However, the relationship between online social support and satisfaction was positive. The study highlights several theoretical and practical implications.


2021 ◽  
pp. 213-214
Author(s):  
Kent Cartwright

I completed the manuscript for this book during the COVID-19 pandemic of Spring 2020. I happened to have been in Italy, where people spent almost three months in unusually restrictive “lockdown.” Connected with the outside through digital publications and social media, Italy and the world responded to the pandemic not only with recognition and empathy regarding the unfolding tragedy but also with pervasive and inventive humor. Immediately after rules for “social distancing” were promulgated, an Italian cartoon appeared in which a man and a woman are chatting each other up while an official kneels between them measuring the distance. When handshakes and hugs were discouraged, comic videos popped up on YouTube with individuals touching elbows or shoes in dance-like choreography; indeed, YouTube became loaded with hilarious skits, send-ups, and funny talk-show bits related to the pandemic. My old roommate from college, who kept an e-mailing list for social and political jokes, used it for the pandemic almost every day. Comedy, of course, cannot remove sickness and death, as Berowne acknowledges, but it can help us endure, and, even more, it can provide the shift in perspective that allows us to engage with something in a new way, to reimagine it, just as a joke can alter the momentum and possibilities of a casual conversation or a committee meeting. Shifting into the comic moment requires us to put our political, social, economic, religious, or other differences aside. We just might come back from it having changed our attitudes, and we might find ourselves, later, in the wake of the moment of comic enchantment, thinking more deeply still about matters....


2021 ◽  
Vol 9 (1) ◽  
pp. 745-752
Author(s):  
Kahni Kashiparekh

With the rise of new age media, social media marketing has become one of the most powerful tools in all marketers’ arsenal, and brands’ social media pages have become a way for companies to expand their awareness and customer base. In this paper, factors that attract a social media user to “follow” and engage with brands have been studied, namely, the content and tone used by brands on their social media, online brand communities for the brand, and the brand’s online activism have been identified as some of the important factors. For determination of results, factor analysis through principle axis factoring and varimax rotation has been done on SPSS v23.0. The results indicate that users care about whether brands take a stand on social, economic and political causes, and brand activism is therefore the most important factors for Gen-Z and Millennials in their decision to turn into brand followers. At the same time, users also want to feel like they belong to the brand’s ecosystem and that the brands look at them as important stakeholders, which is achieved through brand communities. This study will help marketers plan their social media marketing activities more effectively so as to give users what they want, and in turn increase their online reach.


Paradigm ◽  
2018 ◽  
Vol 22 (1) ◽  
pp. 80-99 ◽  
Author(s):  
Anant Saxena ◽  
K. R. Chaturvedi ◽  
Sapna Rakesh

Nowadays, it is a general practice by all major firms to launch social media promotional campaigns/advertisements while launching their new products; however, no study has discussed the customer’s reactions on these social media promotional campaigns. In this study, we have analysed customer reactions on social media promotional campaigns launched by three major mobile phone companies selling their phones in India. The analysis has been done on 18,659 tweets by performing part of speech (POS) categorization-based thematic analysis, Harvard-IV lexicon-based sentiment analysis and social media index-based reach analysis. The results of the study showed that there was a significant difference in customer’s reactions on different brands promotional campaigns; ranging from very high social media reach and customer engagement to low social media reach and no customer engagement. Based on its results, the study also proposes major recommendations for marketing managers who are in the process of creating social media promotional campaigns for new products.


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