Social-Media-Index zeigt: Interaktion mit den Bürgern ausbaufähig

2012 ◽  
Vol 34 (7-8) ◽  
pp. 40-40
Keyword(s):  
Social Media ◽  
Media Index

Engaging Destination Stakeholders in the Digital Era: The Best Practice of Italian Regional DMOs

2018 ◽  
Vol 43 (3) ◽  
pp. 349-373 ◽  
Author(s):  
Mariapina Trunfio ◽  
Maria Della Lucia
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Best Practice ◽  
Destination Marketing ◽  
Digital Platforms ◽  
Quantitative And Qualitative Research ◽  
Digital Era ◽  
Managerial Implications ◽  
Social Media Platforms ◽  
Media Index

This article examines the underinvestigated topic of how destination marketing organizations (DMOs) engage stakeholders in destination management and marketing through leverage on off-line tools, official destination websites, and social media platforms. Building on a significant body of literature and advances in quantitative and qualitative research, we provide three methodological tools: two scales assessing DMO stakeholder engagement off-line and online and a social media index measuring tourist engagement. Our results confirm that in Italy regional DMOs are capitalizing on the digital platforms and off-line participatory tools to enhance stakeholder engagement in destinations’ decision making. Theoretical and managerial implications for destination management in the digital era are suggested.

The Social Media Index as an Indicator of Quality for Emergency Medicine Blogs: A METRIQ Study

2018 ◽  
Vol 72 (6) ◽  
pp. 696-702 ◽  
Author(s):  
Brent Thoma ◽  
Teresa M. Chan ◽  
Puneet Kapur ◽  
Derek Sifford ◽  
Marshall Siemens ◽  
...  
Keyword(s):  
Emergency Medicine ◽  
Social Media ◽  
The Social ◽  
Media Index

Social Media Index Valuation: Impact of Technological, Social, Economic, and Ethical Dimensions

2014 ◽  
Vol 20 (3) ◽  
pp. 328-344 ◽  
Author(s):  
Amit Arora ◽  
Anshu Saxena Arora ◽  
Shailendra Palvia
Keyword(s):  
Social Media ◽  
Social Economic ◽  
Media Index

Analysing Customers Reactions on Social Media Promotional Campaigns

Paradigm ◽  
2018 ◽  
Vol 22 (1) ◽  
pp. 80-99 ◽  
Author(s):  
Anant Saxena ◽  
K. R. Chaturvedi ◽  
Sapna Rakesh
Keyword(s):  
Social Media ◽  
General Practice ◽  
Mobile Phone ◽  
Thematic Analysis ◽  
New Products ◽  
Customer Engagement ◽  
Part Of Speech ◽  
Significant Difference ◽  
Very High ◽  
Media Index

Nowadays, it is a general practice by all major firms to launch social media promotional campaigns/advertisements while launching their new products; however, no study has discussed the customer’s reactions on these social media promotional campaigns. In this study, we have analysed customer reactions on social media promotional campaigns launched by three major mobile phone companies selling their phones in India. The analysis has been done on 18,659 tweets by performing part of speech (POS) categorization-based thematic analysis, Harvard-IV lexicon-based sentiment analysis and social media index-based reach analysis. The results of the study showed that there was a significant difference in customer’s reactions on different brands promotional campaigns; ranging from very high social media reach and customer engagement to low social media reach and no customer engagement. Based on its results, the study also proposes major recommendations for marketing managers who are in the process of creating social media promotional campaigns for new products.

scholarly journals The Social Media Index: Measuring the Impact of Emergency Medicine and Critical Care Websites

2015 ◽  
Vol 16 (2) ◽  
pp. 242-249 ◽  
Author(s):  
Brent Thoma ◽  
Jason Sanders ◽  
Michelle Lin ◽  
Quinten Paterson ◽  
Jordon Steeg ◽  
...  
Keyword(s):  
Emergency Medicine ◽  
Social Media ◽  
Critical Care ◽  
The Social ◽  
The Impact ◽  
Media Index

Social Media Index

2013 ◽  
pp. 151-155
Author(s):  
Ines Mergel ◽  
Philipp S. Müller ◽  
Peter Parycek ◽  
Sönke E. Schulz
Keyword(s):  
Social Media ◽  
Media Index

Where Social Media Meets AAC

ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  
Social Media

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Doctors employ social media

2013 ◽  
Vol 44 (1) ◽  
pp. 4
Author(s):  
Jane Anderson
Keyword(s):  
Social Media
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