The German Question, the Unification of Europe, and the European Market Strategies of Germany's Chemical and Electrical Industries, 1900-1992

1993 ◽  
Vol 67 (3) ◽  
pp. 369 ◽  
Author(s):  
Harm G. Schroter
1993 ◽  
Vol 67 (3) ◽  
pp. 369-405
Author(s):  
Harm G. Schröter

Recent events in Europe have given rise to renewed speculation about the possible economic threat of a resurgent united Germany. This article examines six leading German firms in the electrical and chemical industries over the course of the twentieth century in an attempt to understand the historical realities of the foreign market strategies of Germany's largest firms. The author concludes that the changed configuration of international markets, the post-Second World War “Americanization” of German management, and the growing perception of a “European home market” have combined to remove the threat implicit in “the German question.”


2020 ◽  
Vol 8 (8) ◽  
pp. 1527-1544
Author(s):  
I.L. Ryabkov ◽  
N.N. Yashalova

Subject. The article focuses on market strategies of the Russian enterprises operating in the ferrous metallurgy. Objectives. The study is to analyze corporate strategies the leading ferrous metal manufacturers use in the Russian Federation, such as NLMK Group, Severstal, Magnitogorsk Iron & Steel Works, EVRAZ Group. Methods. The study interprets public financial statements and methods of the logic, intuitive and comparative analysis. Results. We analyze market strategies of the Russian metal manufacturers, determine their development priorities and competitive advantages and weaknesses. We describe the impact of various threats and measures metallurgical companies undertake to eliminate them. Conclusions and Relevance. We sorted out possible threats and exposures of the Russian metallurgic companies' economic security and traced the dynamics of their significance for 2015 to 2019. Key threats relate to policies, economy, external and internal market, regulations and laws, production, distribution and financial management, consumption, IT, social welfare and environment.


Author(s):  
Do Huy Thuong ◽  
Nguyen Thi Phuong Hong

Improving the quality in order to keep up with the trend in the world is the vital task of training institutions today. Training institutions need to grasp market needs and satisfy the requirements of customers - learners. Nadiri, H., Kandampully, J & Hussain, K. (2009) argue that the managers in education need to apply market strategies that are being used by manufacturing and business enterprises and need to be aware that the role of training institutions is a service industry which is responsible for satisfying learner needs (Elliott & Shin, 2002). Currently, there have been many researches on students’ satisfaction. However, each research has its own objectives and is conducted on different scales. This study is implemented to provide information about the factors affecting master students’ satisfaction with the training service at VNU School of Interdisciplinary Studies (VNU SIS). Through it, the research offers a number of solutions to improving the satisfaction level of the master students at VNU SIS in the coming time.


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