Coca is deeply interwoven into the political, economic, and social history of Bolivia from the Inca Empire to the 21st-century rise of President Evo Morales Ayma. As such, generations of Bolivians, from powerful hacendados to peasant farmers, have resisted efforts to destroy the coca leaf. Coca is a mild herbal stimulant cultivated and consumed by indigenous Andeans for centuries, and the primary material for making the potent drug cocaine. During the 16th and 17th centuries, Spanish colonizers promoted coca production on large haciendas to supply mining towns, giving rise to a powerful class of coca hacendados that formed part of Bolivia’s ruling oligarchy after independence. In the early 20th century, the coca hacendados shielded coca from international drug control. Following the 1952 Revolution, agrarian unions replaced hacendados as guardians of the coca leaf. The unions formed a powerful social movement led by Evo Morales Ayma, an indigenous leader and coca farmer, against US-led efforts to forcibly eradicate coca. During the 1990s, Morales and his allies created a political party called the Movement Toward Socialism (MAS). In late 2005, Morales was elected president of Bolivia and his new government deployed state power to protect the coca leaf.
