Event and experience design

Event design is an important aspect of planned events, and events have the power to transform individuals. An emerging focus in event design is the focus on meanings and event experiences (Getz & Page, 2016). Event design, a core ‘domain’ or function of event management offers the potential to achieve, or at least facilitate these transformations. The emergence of the so-called transformation economy has been at least partly responsible for a movement in the focus of planned events beyond extraordinary experiences towards experiences that could be regarded as transformative or even life-changing. Described as peak experiences, these transformational events have important implications for event design.