scholarly journals Leikitäänkö kampaajaa? Digitaalinen koskettaminen ASMR-roolileikkivideoissa

2019 ◽  
Vol 32 (3) ◽  
pp. 26-45
Author(s):  
Riikka Turtiainen

ASMR on lyhenne sanoista Autonomous Sensory Meridian Response. Ilmiöllä tarkoitetaan erilaisten aistiärsykkeiden eli triggereiden aikaansaamia, tahdosta riippumattomia, miellyttäviä ja rauhoittavia aistielämyksiä. Joillakin ihmisillä nämä ääni- ja visuaaliset ärsykkeet (lähikuiskaukset, naputtelut, rapistelut ja hitaat käsiliikkeet) aiheuttavat ”kylmien väreiden” kaltaista kihelmöintiä, jonka kuvataan kulkeutuvan pään takaosasta selkärankaa pitkin muualle kehoon. Tässä artikkelissa analysoin YouTubessa viime vuosina suosituiksi muodostuneita ASMR-roolileikkivideoita, joissa vloggaajat ovat tarinallistaneet triggereiden tuottamisen esittäessään esimerkiksi kampaajia, kosmetologeja ja lääkäreitä. Olen kiinnostunut siitä, miten näissä ASMR-roolileikkivideoissa luodaan koskettamisen illuusio. ASMR-videoita on tutkittu terapeuttisina teknologioina sekä affektiteorioihin ja haptiseen mediatutkimukseen tukeutuen. Itse asetan ilmiön leikintutkimuksen viitekehykseen tarkoituksenani osoittaa, että videot on mahdollista nähdä fyysisen leikin digitaalisena ilmenemismuotona. Analysoin videoita niiden lähiluennalla, mutta tutkimuksessani voi nähdä myös piirteitä auto- ja aistietnografisesta lähestymistavasta. Analyysini perusteella digitaalisen kosketuksen voi ASMR-roolileikkivideoiden kohdalla nähdä muodostuvan aistien synestesian, kehollisen tietämisen ja mielikuvituksen yhteisvaikutuksesta.   Let’s play hairdressers? Digital touch in ASMR role play videos ASMR is an acronym for Autonomous Sensory Meridian Response, which is an autonomous, pleasurable and calming feeling accompanied by a tingling sensation that begins on the scalp and moves down the back of the neck and spine. It is caused by specific auditory or visual stimuli, which are called triggers (close whispering, tapping, rustling, and slow hand movements). In this article, I analyse the popular video category of ASMR role plays in YouTube. In these role play videos vloggers are performing triggers for instance as haidressers, cosmetologists, and doctors. I am interested in finding out how they are creating an illusion of touch. ASMR videos have been studied as therapeutic technologies and in the context of affect theories and haptic media studies. By applying play theory to understandings of ASMR role plays, my aim is to point out that they can be seen as a digital manifestation of physical play. My methodological approach consists of close reading of the videos but I have also utilized auto-ethnography as sensory participation. According to my analysis, the digital touch consists of synaesthesia, bodily knowledge, and imagination.

Author(s):  
Himanee Gupta-Carlson

This chapter discusses Hindu nationalism and its outreach to Indians living outside of India, particularly the United States. It describes how the movement has impacted the daily lives of Indian Americans in Muncie, Indiana, through a close reading and discourse analysis of conversations with Indian and other South Asian residents of Muncie. The author uses auto-ethnography to situate the analysis within the context of her experiences and argues that the manner in which South Asian Americans in Muncie of differing religious backgrounds might offer a template for challenging religious discrimination.


2021 ◽  
pp. 1-9
Author(s):  
Lena Cowen Orlin

To introduce both the subject of the book and its methodological approach, the Introduction takes up the case study of the date of Shakespeare’s baptism: 26 April 1564. Those who want to believe that the national poet was born on the national feast day (23 April, or St George’s Day), have compiled ‘evidence’ to prove it, but under close analysis the evidence disintegrates. We know his day of baptism but cannot know his birthday. Much of Shakespeare’s biography has been built out of similar ‘evidence clusters’. The book interrogates many of these old clusters and also assembles new ones. This involves close reading familiar historical documents contextually, referring to other examples from the same record classes to show how their conventions and textual practices shape their meaning. A further strategy is to include mini-biographies for some of Shakespeare’s cognates in Stratford-upon-Avon, the stories of parallel lives through which we can learn more about his own. The chapter also introduces the members of Shakespeare’s natal family.


Semiotica ◽  
2019 ◽  
Vol 2019 (228) ◽  
pp. 223-235
Author(s):  
Winfried Nöth

AbstractThe paper begins with a survey of the state of the art in multimodal research, an international trend in applied semiotics, linguistics, and media studies, and goes on to compare its approach to verbal and nonverbal signs to Charles S. Peirce’s approach to signs and their classification. The author introduces the concept of transmodality to characterize the way in which Peirce’s classification of signs reflects the modes of multimodality research and argues that Peirce’s classification of the signs takes modes and modalities in two different respects into consideration, (1) from the perspective of the sign and (2) from the one of its interpretant. While current research in multimodality has its focus on the (external) sign in a communicative process, Peirce considers additionally the multimodality of the interpretants, i.e., the mental icons and indexical scenarios evoked in the interpreters’ minds. The paper illustrates and comments on the Peircean method of studying the multi and transmodality of signs in an analysis of Peirce’s close reading of Luke 19:30 in MS 599, Reason’s Rules, of c. 1902. As a sign, this text is “monomodal” insofar as it consists of printed words only. The study shows in which respects the interpretants of this text evince trans and multimodality.


2016 ◽  
Vol 35 (1) ◽  
pp. 86-125
Author(s):  
Charles H. Stocking

This article addresses how the sophistic-style analysis in Philostratus' Gymnasticus gives expression to the physical and social complexities involved in ancient athletic training. As a case in point, the article provides a close reading of Philostratus' description and criticism of the Tetrad, a four-day sequence of training, which resulted in the death of an Olympic athlete. To make physiological sense of the Tetrad, this method of training is compared to the role of periodization in ancient medicine and modern kinesiology. At the same time, Philostratus' own critique of the Tetrad is compared to Foucauldian models of discipline and bodily attention. Ultimately, it is argued that the Tetrad fails because it does not incorporate καιρός, a theme common to athletics, medicine, and rhetoric. Overall, therefore, Philostratus' critique of the Tetrad helps us to appreciate the underrepresented role that γυμναστική occupied in the larger debates on bodily knowledge in antiquity.


2006 ◽  
Vol 120 (1) ◽  
pp. 181-190 ◽  
Author(s):  
Sue Turnbull

This paper constitutes a form of auto-ethnography, reflecting on my career as a teacher of media in the United Kingdom during the 1970s and in Australia in 2006. The biographical method was chosen in order to affirm the value of media education in relation to the personal experience of both the student and the teacher, and to question the authority and value of the various Media Studies curricula as they have evolved over the last 30 years within the institutions of the school and the university. This account constitutes part of a larger project on the part of the author entitled ‘Moments of Intensity’, which is concerned with issues of affect and aesthetics in the experience of teaching media and popular culture.


2018 ◽  
Vol 7 (2) ◽  
pp. 158-174
Author(s):  
Eric Chalfant

This paper provides a theoretical defense of the concept of noise, borrowed and loosened from the field of information theory, as a heuristic tool for discussing mediation as divination and exploring the intersection of media studies and religious studies. I first provide a theoretical primer for the concept of noise as it is articulated by Claude Shannon and Warren Weaver and developed in media studies by Friedrich Kittler and in religious studies by Mark Taylor. Then, a close reading of Don Delillo’s White Noise draws out the potential of noise to highlight media’s ability to provide spiritual meaning and truth through an affect of divination. Finally, I connect these themes to current conceptions of media’s relationship to truth as well as recent anthropology on religious divination, suggesting the utility of noise to aid in scholarly efforts to materialize both media studies and religious studies as they engage with affect theory.


Author(s):  
Pallabi Chakravorty

How is cosmopolitan modernity performed in a liberalizing India? From the spectacular celebrity culture of dance television reality shows and Bollywood films to dance-making in the movie and TV studios, dance halls, rehearsals, and auditions in obscure corners of Mumbai and Kolkata, this book explores the voices, aspirations, and dance practices of a new generation of dancers and choreographers. As the old system of dance pedagogy is broken down by the growth of media, migration, and a deepening democracy, the concept of ‘remix’ has replaced it. It explains, in a word, both the new practices of bodily knowledge transmission and the new aesthetics of Indian dance. This book situates Bollywood dance and dance reality shows at the centre of the changing visual culture in India, and illuminates new and original intersections of ideas from the fields of anthropology, dance studies, philosophy, media studies, gender studies, and postcolonial theory. It tells the story of the transformation of Indian dance by drawing from the deep wells of theories from these fields, but also from the vantage point of intimate ethnographic eyes.


Author(s):  
Craig Carey

Abstract This article offers a critical and personal reflection on the role of curiosity, fragments, and play in creating meaningful encounters with archives in the college classroom. Drawing on play theory, poetics, media studies, and pedagogical theory, the essay reimagines archival collections as formal and material playgrounds open to spontaneous experimentation. Through reflections on the finding aid, logistical media, Curious George, and other subjects, the essay finds in the archive an elemental play that can be harnessed to create a radically spontaneous pedagogy organized around student curiosity. By cultivating the curiosity inherent to archival play, teachers can actively shape the playful dividend that arrives when students enter the archive and begin to search, find, and discover meaningful patterns in the fragments of history.


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