scholarly journals Digital banking in the complex of marketing and human resource management: improving the approach to the assessment as an innovative component

2021 ◽  
Vol 7 (3A) ◽  
pp. 111-119
Author(s):  
Liliia Zherdetska ◽  
Yuliia Diatlova ◽  
Valentyna Diatlova ◽  
Julia Derkach ◽  
Anastasiia Goncharenko ◽  
...  
Keyword(s):  
Social Networks ◽  
Human Resource Management ◽  
Human Resource ◽  
Methodological Approach ◽  
Marketing Mix ◽  
The Internet ◽  
Product Innovations ◽  
Primary Products ◽  
Place Promotion ◽  
Standard Set

The research evaluates the activity of using digital banking in components of the marketing mix of Ukrainian banks, such as «product», «place», «promotion», and «price». The developed methodological approach is based on the analysis of traditional bank's marketing mix elements and their innovative components, mainly digital banking. It has been established that banks, offering a generally standard set of primary products, introduce product innovations quite unevenly. According to the «place» component of the marketing mix, it has been noted that the pace of traditional marketing replacement by banking innovations marketing is slow. Regarding the «promotion» component of the marketing mix, the distribution of the indicators of the bank's activity in the use of social networks is uneven. Facebook is more used than Instagram, and not all banks use YouTube's capabilities. Banks are market leaders that use social networks and the Internet most actively.

scholarly journals Human Resource Management and Business Adaptability and Adjustability in Business Development

2017 ◽  
Vol 3 (2) ◽  
pp. 213
Author(s):  
Fanny YF Young
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Business Development ◽  
The Internet ◽  
Human Resource Managers ◽  
Continuity Planning ◽  
Human Resource Department ◽  
Resource Managers ◽  
Business Resilience

Business adaptability and adjustability is highly important for the business development. It was suggested human resource managers and executives could pay an important contribution to this area. The aim of this study was to search the literature to see how the human resource managers and executives can improve the business adaptability and change of the companies. The internet was searched using various search engines like Google Scholars, Proquest and Google using keywords like human resource management, business adaptability and adjustability and business resilience. All selected papers were individually studied and any relevant materials were identified. Result showed that there were roles of human resource managers and executives in building business adaptability and adjustability such as acting as strategic partners, employee sponsors or advocates, change mentors and there were contributions which include transition the human resource department to a profitability factor; making profit to the company and engaging in people-focused approach to business continuity planning for crisis.

scholarly journals The Social Network Generation And Implications For Human Resource Managers

2011 ◽  
Vol 7 (1) ◽  
Author(s):  
Connie Browning Budden ◽  
Michael Craig Budden
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Human Resource ◽  
The Internet ◽  
Human Resource Managers ◽  
Wide Spread ◽  
Font Size ◽  
Advantages And Disadvantages ◽  
Resource Managers ◽  
The Social

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">Tens of millions use social networks on a regular basis.<span style="mso-spacerun: yes;">&nbsp; </span>Social networks encourage the sharing of information, photos, videos, accomplishments, and experiences via the internet.<span style="mso-spacerun: yes;">&nbsp; </span>Their wide-spread and increasing usage especially among young people has been well-documented.<span style="mso-spacerun: yes;">&nbsp; </span>Individuals who have started such networks have become wealthy as sites have gone public.<span style="mso-spacerun: yes;">&nbsp; </span>Businesses are increasingly becoming involved in the networks as they realize the large following that the networks have generated and the fact that such networks can be sources of useful information on which to base decisions.<span style="mso-spacerun: yes;">&nbsp; </span>Social networks and individual members who utilize such networks are becoming increasingly aware that there are advantages and disadvantages to such usage. Network users need to be aware that postings on these networks are being scrutinized in ways those posting the information had not imagined when they signed on. <span style="mso-spacerun: yes;">&nbsp;</span>Firms increasingly are investigating applicant users through the networks. Indeed, human resource managers have more tools and investigation avenues at their disposal now than ever before.</span></span></p>

Research on HRM under Internet Environment

2014 ◽  
Vol 687-691 ◽  
pp. 4836-4839
Author(s):  
Liu Jin
Keyword(s):  
Resource Management ◽  
Human Resources ◽  
Human Resource Management ◽  
Human Resource ◽  
Human Resources Management ◽  
Supply And Demand ◽  
The Internet ◽  
Management Reform ◽  
Resources Management ◽  
The Impact

Human resource management is the mainly field of Internet business applications. The impact of the Internet on corporate human resource management can be summarized as changing macroeconomic environment, improve openness, democracy and scientific human resources management. The Internet has changed market environment of human resources, resulting in a shortage of talent required to change people's knowledge structure, the structural supply and demand of talent more prominent. Internet lead to faster flow of talent, but also conducive to business properly treat and handle the flow of talent problem. Internet help enterprises realize the sharing of human resources, increase the likelihood of sharing scarce talent while gain a better talent to share results. Internet can promote human resources management reform to keep up with the management of information technology and networking pace, but also to promote changes in corporate human resources management concept.

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