scholarly journals THE IMPACT OF THE QUALITY OF INTRINSIC AND EXTRINSIC ATTRIBUTES IN CREATING LOYALTY AND PURCHASE INTENTION

2016 ◽  
Vol 15 (2) ◽  
Author(s):  
Albari . ◽  
Sofian Dewi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Sampling Technique ◽  
Restaurant Industry ◽  
Equation Modeling ◽  
Direct And Indirect Impacts ◽  
Indirect Impacts ◽  
Two Stages ◽  
The Impact

A business organization should always strive to maintain its sustainability by creating loyalty and purchase intention towards its products. The activity is specifically required for an organization engaged in the restaurant industry. The organization needs to be aware of which product attributes are in concern to the customers when purchasing the food in a restaurant. This research was intended to measure the importance of the quality from intrinsic and extrinsic attributes of a product for the customers and its impact on the customers’ loyalty and purchase intention. The research was conducted by involving the customers of a pizza product in Yogyakarta. 116 respondents were selected using convenience sampling technique. Meanwhile, the data being obtained were analyzed by using structural equation modeling (SEM) approach and data processing program named AMOS 20.0 after going through two stages of testing, namely data validity and data reliability tests. The results showed that the intrinsic attributes quality has a direct and positive impact on the customer’s purchase intention, but there is no impact  on their loyalty. On the other hand, the extrinsic attributes quality has both direct and indirect impacts on the purchase intention through the loyalty mediator variable. The results also demonstrated the dominance of the importance of loyalty in the research model. This was indicated by the significance of direct impact or predictive total impact of loyalty towards purchase intention as compared to the impact of intrinsic and extrinsic attributes quality.

scholarly journals Impact of Entrepreneurship Extracurricular Activities and Inspiration on Entrepreneurial Intention: Mediator and Moderator Effect

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Thuy Thu Nguyen ◽  
Linh Thi Phuong Nguyen ◽  
Hoa Thi Thanh Phan ◽  
Anh Trong Vu
Keyword(s):  
Extracurricular Activities ◽  
Structural Equation ◽  
Entrepreneurial Intention ◽  
Equation Modeling ◽  
Moderator Effect ◽  
Technical Students ◽  
Research Findings ◽  
Direct And Indirect Impacts ◽  
Indirect Impacts ◽  
The Impact

This empirical study proposed a comprehensive model testing the direct and indirect impacts of entrepreneurship extracurricular activities and entrepreneurship inspiration on students’ entrepreneurial intention. With the sample consisting of 640 students from 11 universities in Vietnam, the study used structural equation modeling analysis approach. The results revealed that entrepreneurship extracurricular activities and entrepreneurship inspiration are significantly related to students’ entrepreneurial intention, and entrepreneurship self-efficacy partially mediates these relations. The impact of entrepreneurship education on entrepreneurial intention differs across the field of study. Technical students generally get more benefits from entrepreneurship educational activities than business and economics students do. The research findings recommended some implications for fostering graduates’ entrepreneurship in emerging countries.

scholarly journals eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

2021 ◽  
Vol 16 (5) ◽  
pp. 1612-1630
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Positive Impact ◽  
Equation Modeling ◽  
Research Model ◽  
Argument Quality ◽  
The Impact

This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opinions made by potential, actual, or former customers about a seller. The present study proposes a structural equation modeling with partial least squares (PLS-SEM) research model to analyze consumers’ opinions impact on attitude toward purchasing. This model is based on the Information Adoption Model (IAM) in combination with an ecommerce satisfaction perspective, comprising five constructs: (1) service quality, (2) ecommerce satisfaction, (3) argument quality, (4) source credibility and (5) purchase intention. The model was tested by applying the Smart Partial Least Squares (SmartPLS) software for which 116 effective data from customers of the Taobao C2C platform were used. The findings reveal that all of the defined relationships were supported, confirming the positive impact of all the proposed constructs on the purchase intention. In this respect, the findings suggest that C2C platforms should strengthen the analyzed connections to grow the business and to promote transactions. Finally, implications and limitations related to the explanatory capacity and the sample are identified.

scholarly journals An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence

Information ◽  
2021 ◽  
Vol 12 (8) ◽  
pp. 324
Author(s):  
Haijian Wang ◽  
Jianyi Ding ◽  
Umair Akram ◽  
Xialei Yue ◽  
Yitao Chen
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Focus Of Attention ◽  
Equation Modeling ◽  
Flow Experience ◽  
Live Broadcast ◽  
Modeling Data ◽  
The Impact

The COVID-19 pandemic and the continuous advancement of live e-commerce technology pushed the swift growth of live e-commerce in China. Based on the S–O–R theoretical framework, this study investigates the impact of live broadcast characteristics on consumers’ social presence and flow experience, along with their impact on the consumers’ consumption intention in live e-commerce scenarios through questionnaires. Using structural equation modeling, data processing and involvement were introduced as regulating variables. Host charm, interaction, and trust in the host exerted a significant positive impact on social presence. In addition, host charm and trust in host significantly affected flow experience, and social presence significantly affected flow experience. Both social presence and flow experience significantly affected consumption intention, while involvement affected all paths to some extent. Overall, this study illustrates the significance of host in live e-commerce, and consumers with low involvement should be the focus of attention in live e-commerce.

PARTIAL LEAST SQUARE ANALYSIS OF IMPACT OF PROMOTION ON PURCHASE INTENTION CONSUMER TRUST AS MEDIATION

2021 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Vivi Iswanti Nursyirwan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Research Output ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Equation Modeling ◽  
The Impact

The purpose of this study is to assess the impact of promotion on consumer trust, the impact of promotion on consumer purchase intentions, the impact of consumer trust on purchase intentions, and the impact of promotion on purchase intentions with consumer trust as a mediating variable. This research is a case study on Shopee e-commerce, with the research population being Shopee visitors in 2019, as many as 90.7 million. Determination of the sample by purposive as many as 100 people. This study is different from several previous studies which only examined the effect of independent variables on the dependent variable. The novelty of this research is to present a mediating variable. The approach used in data analysis using Structural Equation Modeling with Partial Least Square. The research output explains that in Shopee e-commerce there is a significant positive impact at the 10% real level for promotional variables on consumer trust, as well as promotion on purchase intention, the same results are also shown for the impact of consumer trust on purchase intention, as well as on promotional variables on purchase intention with consumer trust as a mediating variable.

The Impact of Perceived Brand Globalness on Consumers Purchase Intention and the Moderating Role of Consumer Ethnocentrism An Evidence from Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Positive Association ◽  
Equation Modeling ◽  
Consumer Ethnocentrism ◽  
Brand Quality ◽  
The Impact ◽  
Brand Prestige

The aim of this research is to examine the effect of perceived brand globalness on consumers’ purchase intention, noting the mediating roles of perceived brand prestige and quality, brand social responsibility, and the moderating roles of consumer ethnocentrism. Survey data collected from 613 consumers in Vietnam was analyzed to provide evidence. Results from the partial least squares structural equation modeling (PLS-SEM) using the SmartPLS 3.0 program indicated that there was a positive impact of perceived brand globalness on consumers’ purchase intention; this was mediated partially through perceived brand prestige and quality, and brand social responsibility. Moreover, this study also found the moderatingeffects of consumer ethnocentrism on the impacts of perceived brand globalness onconsumer’s purchase intention and on perceived brand quality. Consumer ethnocentrism dampened the positive association between perceived brand globalness and perceived brand quality as well as reduced purchase intention of Vietnamese consumers. The finding also implies that marketers should build a suitable marketing strategy to heighten consumers’ purchase intention.

scholarly journals The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan

2019 ◽  
Vol 7 (1) ◽  
pp. 23 ◽  
Author(s):  
Qaswa Kamran ◽  
Danish Ahmed Siddiqui
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Relationship ◽  
Positive Impact ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Advertising Appeal ◽  
Home Appliance ◽  
The Impact ◽  
Consumer Buying Behavior

This study was conducted to identify the impact of emotional advertising on consumer buying behavior. The research is limited to high involvement products specifically home appliance brands. It also aims to assess the most influential advertising appeal that impacts the buying decision of the consumers. A quantitative approach was used, and the questionnaire-based survey was conducted using a sample size of 200 respondents and their response to different appeals like love, humor, happiness and excitement were recorded. The hypothesized model has been tested using factor analysis and structural equation modeling (SEM). The results show a positive impact of emotions like love, humor and happiness in influencing the purchase intention of the consumers. The paper confirms the positive relationship between emotional advertising and consumer buying behavior with respect to the home appliance brands.

Impact of Trustworthiness on the Usage of M-banking Apps: A Study on Bangladeshi Consumers

2021 ◽  
pp. 227853372110019
Author(s):  
Md. Rahat Khan ◽  
Sudhir Rana ◽  
Md. Imran Hosen
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Sampling Technique ◽  
Capital City ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Snowball Sampling ◽  
Confirmatory Factor Analyses ◽  
Confirmatory Factor ◽  
The Impact

The objective of this study is to find out the impact of trustworthiness on the usage of mobile banking (M-banking) apps in the capital city of Bangladesh. A structured questionnaire was distributed using the snowball sampling technique. Confirmatory factor analyses and structural equation modeling (using SPSS Statistics 20.0 and AMOS 26.0) were used on 362 responses found suitable for the study. The analytical results reveal that all three components of trustworthiness (ability, benevolence, and integrity) have a positive impact on M-banking app usage. Although banks have realized the importance of consumer convenience, they struggle to create trustworthiness. Thus, this study showcases that this positive trustworthiness amongst M-banking app users would be helpful in enhancing the usage of apps.

scholarly journals Relationships between digital maturity, organizational agility, and firm performance: An empirical investigation on SMEs

2021 ◽  
Vol 9 (2) ◽  
pp. 486-502
Author(s):  
Büşra Alma Çallı ◽  
Levent Çallı
Keyword(s):  
Firm Performance ◽  
Information And Communication Technologies ◽  
Structural Equation ◽  
Positive Impact ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Marmara Region ◽  
Organizational Agility ◽  
The Impact

Digitalization has significant power to boost the performance of small and medium-sized enterprises (SMEs). Most scholars approached the phenomenon from different standpoints by examining the effects of information technology skills, digital skills, information systems capabilities, information and communication technologies (ICT) adoption, and digitalization on firm performance. However, although the terms are interrelated, the impact of digital maturity on SMEs' performance has been rarely investigated. Digital maturity examines the extent of digitalization and digital capabilities of organizations, which is essential in evaluating state-of-the-art organizations' digitalization efforts and providing a roadmap for further improvement. Although digitalization offers various benefits to organizations, its direct effect on the performance outcome is still arguable. Prior studies had revealed mixed findings when they assessed the impact of digital maturity on firm performance. Hence, some studies called for research for the examination of possible intervening variables. Consequently, this study examines the effects of digital maturity and organizational agility on firm performance. Furthermore, the moderating role of organizational agility in the digital maturity-firm performance link is also investigated. Data for testing the proposed model was collected from SMEs in the Marmara Region of Turkey using a convenience sampling technique. The structural equation modeling with partial least squares estimation (PLS-SEM) approach was used to analyze 119 responses collected from SMEs via face-to-face and online questionnaires. Eighty-two of the respondents identified themselves as entrepreneurs/partners. 13 respondents are senior executives, 14 are mid-level managers, 8 are white-collar employees, and two stated that they work in different positions than these. The findings show that organizational agility and digital maturity have a positive impact on firm performance. However, when the role of organizational agility is examined as a moderator, it is discovered that the factor reduces the effect of digital maturity on firm performance.

scholarly journals ANALISIS MEDIASI GREEN TRUST PADA PURCHASE INTENTION PRODUK GREEN

2018 ◽  
Vol 16 (3) ◽  
pp. 182
Author(s):  
Dea Yulyana Suprapto ◽  
Efendi Efendi
Keyword(s):  
Structural Equation Modeling ◽  
Random Sampling ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Systematic Random Sampling ◽  
Green Trust ◽  
The Impact

In today's era, consumer's attitude in choosing and using the product start to change. Consumers begin to have awareness and concern about the impact of consumption on the environment. Many consumers are now choosing green products because of better value and functionality for consumers and the environment. This study aims to analyze the effect of green perceived value and green perceived risk on green purchase intention with green trust as mediation. Data was obtained by distributing questionnaires to consumers who visit Electronics City Pondok Indah Mall. Sampling technique applied in this research is systematic random sampling. Data was analyzed using SEM (Structural Equation Modeling).

The Influence of Cause-Related Marketing on Millennials’ Purchase Intentions: Evidence of CSR from an Emerging Economy

2021 ◽  
Vol 23 (2) ◽  
pp. 137
Author(s):  
Swapna J Shetty ◽  
Molly Sanjay Chaudhuri ◽  
Ankitha Shetty
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Cause Related Marketing ◽  
The Social ◽  
Corporate Social ◽  
Social Causes

Corporate social responsibility (CSR) has been implemented through sponsorships, philanthropy, and cause-related marketing (CRM), amongst which CRM has aroused the interest of many academicians and stakeholders. The study aims to examine the antecedents of cause-related marketing while considering attitude as a mediator to test its relationship with the purchase intention. The snowball sampling technique for data collection was administered to Indian millennial consumers from the regions of Karnataka and Kerala. A total of 313 valid cases were selected for the analysis, which employed partial least squares (PLS) based on structural equation modeling (SEM). The findings have shown that a positive relationship exists between cause participation and purchase intention. Further, product/cause congruence & consumer/cause identification had a positive impact on attitude, while attitude, in turn, showed a favorable association with the purchase intention. This study disclosed the relative importance of the compatibility between the social causes supported by the company with its engaged business while adopting CRM campaigns, and highlighted the need for the involvement of consumers in the CRM programs for their effectiveness.

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