Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania
2020 ◽
Vol 11
(1)
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pp. 106-118
Keyword(s):
AbstractThree field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first steps in introducing persuasive pro-environmental communication in a specific university context and some ways forward are proposed.
2016 ◽
Vol 2
(3)
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pp. 785-800
Keyword(s):
2015 ◽
Vol 37
(8)
◽
pp. 1158-1175
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2014 ◽
Vol 42
(5)
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pp. 799-809
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2010 ◽
Vol 36
(4)
◽
pp. 469-492
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