Double exposure: a critical study of preservice teachers’ multimodal public service announcements

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Peggy Albers
Keyword(s):  
Preservice Teachers ◽  
Public Service ◽  
Teaching And Learning ◽  
New Literacies ◽  
Social Issues ◽  
Relevant Information ◽  
Public Service Announcements ◽  
Critical Study ◽  
Visual Discourse ◽  
The Media

AbstractAlthough a great deal of work has been done on the significance of new literacies in ELA teaching and learning, much less has been done on the area of analyzing critically the media that comprise digital projects created by textmakers. Composing with new literacies in mind requires that textmakers locate relevant information, design with particular media in mind that will convey their message, as well as anticipate what the viewer may want to see. However, with nearly unlimited access to images through various search engines, textmakers may be choosing images of convenience rather than content. In her work with preservice teachers, Albers invited them to create Public Service Announcements (PSAs) in response to social issues they saw at play in contemporary and classic literature. Framed in critical multimodal theory, Albers draws upon visual grammar and visual discourse analysis to analyze PSAs to understand how modal choices make visible stable and commonplace assumptions about adolescents, the intended audience for these PSAs.

scholarly journals Encouraging Activism Through Art: Preservice Teachers Challenge Censorship

2019 ◽  
Vol 68 (1) ◽  
pp. 162-182
Author(s):  
Christine H. Leland ◽  
Sara E. Bangert
Keyword(s):  
Preservice Teachers ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Prospective Teachers ◽  
Social Issues ◽  
Major Theme ◽  
Culture Jamming ◽  
Sexual Identities ◽  
Visual Discourse ◽  
The Arts

According to the American Library Association, book censorship is on the rise. While many censored books are adolescent novels, some titles for younger children are challenged as well. Books dealing with difficult social issues have been targets for censors historically, but recent attacks have focused on books portraying members of the lesbian, gay, bisexual, transgender, questioning, and other sexual identities (LGBTQ+) community. The goal of this qualitative study was to build prospective teachers’ (PTs’) knowledge of censorship while also providing an opportunity for them to take a sociopolitical stance. Students in a children’s literature course read source materials and reacted by creating a transmediation that used some form of art. Lenses for data analysis included qualitative research, critical discourse analysis, and visual discourse analysis. The first major theme focused on freedom and democracy and the threat censorship poses. Within this category, two subthemes were identified: (1) children having freedom to learn about real-world issues and (2) children having freedom to read books that meet their personal needs. A second major theme focused on how PTs thought people should respond to censorship. Responses expressing fear and/or confusion about censorship were coded as demonstrating a teacher dilemma, while examples showing a challenge to censorship were coded as demonstrating resistance. Findings indicate that PTs were shocked by what they learned about censorship, and many of them engaged in culture jamming, which involves using the arts to challenge oppressive systems. Many used art to critique censorship and advocate for children’s rights. This study challenges the common cultural assumption that teaching is an apolitical or neutral activity.

scholarly journals The Existence of Radio Republik Indonesia Banda Aceh in Educating Disaster Risk Reduction Efforts

2021 ◽  
Vol 13 (2) ◽  
pp. 147
Author(s):  
Mila Maisarah ◽  
Nazli Ismail ◽  
Khairul Munadi
Keyword(s):  
Public Service ◽  
Qualitative Method ◽  
Public Service Announcements ◽  
The Public ◽  
Internet Radio ◽  
Advantages And Disadvantages ◽  
The People ◽  
The Media ◽  
Radio Programs ◽  
Banda Aceh

<em><span>Radio is one of the media still used by the public either for having entertainment or gaining information. </span><span>Amid the rapid growth of television and internet, radio is still exhibiting its existence.</span><span> Radio’s involvement on the efforts of educating </span><span lang="IN">D</span><span>isaste</span><span lang="IN">r R</span><span>isk</span><span lang="IN"> R</span><span>eduction</span><span lang="IN"> (DRR)</span><span> to the public is crucial because it can be accessed conveniently in variety circumstances. This study focused on examining how the existence of Radio Republik</span><span>Indonesi</span><span lang="IN">a (RRI)</span><span> Banda Aceh in educating </span><span lang="IN">DRR </span><span>efforts for the public. </span><span lang="IN">It discussed about how the people obtain the DRR education through some radio programs concerning to DRR. RRI </span><span>Banda Aceh was chosen because it is the only one government owned radio in Banda Aceh that is responsible on educating the public through the broadcasting contents. This study was conducted by using a qualitative method. The data were collected by means of interviewing the leaders of </span><span lang="IN">RRI </span><span>Banda Aceh and observing the recording of the radio broadcasted contents related to the </span><span lang="IN">DRR</span><span>. This study, eventually, found that the existence of </span><span lang="IN">RRI </span><span>Banda Aceh in </span><span lang="IN">educating DRR </span><span>efforts was manifested in three different ways such as broadcasting disaster news, talk</span><span lang="IN">-</span><span>shows, and public service announcements. Those three ways ha</span><span lang="IN">d</span><span> their own advantages and disadvantages.</span></em>

scholarly journals News Releases and Public Service Announcements

EDIS ◽  
2021 ◽  
Vol 2021 (3) ◽  
Author(s):  
Ricky Telg ◽  
Lisa Lundy
Keyword(s):  
Public Service ◽  
Public Service Announcements ◽  
Public Service Announcement ◽  
Original Publication ◽  
Media Relations ◽  
The Third ◽  
News Release ◽  
News Releases ◽  
The Media

This publication about news release and public service announcement writing is the third of a four-part series on media relations. This series also covers media relations strategies, working with the media, and media interview skills. This is a revision with Lisa Lundy of the following original publication: Telg, Ricky. 2011. “News Releases and Public Service Announcements”. EDIS 2011 (8). https://doi.org/10.32473/edis-wc113-2011.

Public Service Announcements and Promoting Face Masks During the COVID-19 Pandemic

2021 ◽  
pp. 1-6
Author(s):  
Steven Greene ◽  
Marc Hetherington ◽  
Rahsaan Maxwell ◽  
Timothy J. Ryan
Keyword(s):  
Public Health ◽  
United States ◽  
Public Service ◽  
The United States ◽  
National Sample ◽  
Public Service Announcements ◽  
The Other ◽  
Randomized Experiment ◽  
Health Advice ◽  
The Media

ABSTRACT Wearing face masks to combat the spread of COVID-19 became a politicized and contested practice in the United States, largely due to misinformation and partisan cues from masking opponents. This article examines whether Public Service Announcements (PSAs) can encourage the use of face masks. We designed two PSAs: one describes the benefits of using face masks; the other uses a novel messenger (i.e., a retired US general) to advocate for them. We conducted two studies. First, we aired our PSAs on television and surveyed residents of the media market to determine if they saw the PSA and how they felt about wearing face masks. Second, we conducted a randomized experiment on a diverse national sample. Both studies suggest that exposure to our PSAs increased support for face masks and induced greater compliance with public health advice. These findings have implications for how governments might fight pandemics.

Essay Reviews: The Hidden Message in Anti-Violence Public Service Announcements

1995 ◽  
Vol 65 (2) ◽  
pp. 292-299 ◽  
Author(s):  
George Gerbner
Keyword(s):  
United States ◽  
Public Service ◽  
The United States ◽  
Public Service Announcements ◽  
Media Industry ◽  
Urban Violence ◽  
Television Programming ◽  
The Media ◽  
And Gender ◽  
Time Warner

In this essay, George Gerbner reviews eight television public service announcements (PSAs) that deal with urban violence and are produced by the media conglomerate HBO/Time Warner. Gerbner couches his critique of the PSAs in terms of the historical tension between the commercial nature of television in the United States and broadcasters' mandated role to serve the public. In creating a framework to understand the anti-violence PSAs, Gerbner broadens the discussion to include both the media industry in the United States and the demand for violence television programming in the international marketplace. Although he acknowledges the high production value of the PSAs, Gerbner contends that the race, age, and gender of the characters, as well as the situations depicted, constitute a hidden message of stereotyped violence. Gerbner argues that the images portrayed in the PSAs reflect the type of violence that is presented by the television industry itself, not the kinds of violence that may actually exists in the United States.

Hand Injuries From Snow Blowers: A Report of an Epidemic

1995 ◽  
Vol 10 (4) ◽  
pp. 265-267 ◽  
Author(s):  
David J. Tetz ◽  
Richard Aghababian
Keyword(s):  
Public Service ◽  
High Water ◽  
Public Service Announcements ◽  
Hand Injuries ◽  
Common Denominator ◽  
Average Temperature ◽  
The Media ◽  
Male Patients ◽  
The Common ◽  
Operating Suite

AbstractDuring a record snowfall in Worcester, Massachusetts, 11–13 December 1992, 37 male patients with hand injuries suffered during snow blower operation were seen at three area hospitals. Two previous reports describe 13 patients seen over a 3-year period and 28 patients over a 12-year period. This report describes the largest number of hand injuries from snow blowers that have occurred over a 48-hour period. The snow was unusual because of the high water density in the initial 9 inches (23 cm) that fell at an average temperature of 33° F (0.6° C) with the final depth of 30 inches (76 cm), causing the machines to become clogged. Patients admitted to reaching into a running machine in 35/37 (95%) cases, 11/37 (30%) claimed the auger and impeller blades were disengaged, and 2/37 (5%) patients claimed their injuries occurred with the engines turned off. All injuries occurred when the patients placed their hands down the chute, contacting the impeller blades. Injuries involved 32 long, 15 ring, 13 index, and five small fingers and ranged from simple lacerations to partial phalangeal amputations. The majority, 27/37 (73%), were managed in emergency departments without interventions in the operating suites. Infection occurred in one patient who had the lesion repaired in the operating suite. As in previous studies, no differences were found for the variables of snow blower age, type, or horsepower, or on experience level or age of the operators. Despite the safety defaults provided on newer machines, warnings posted on equipment and in owner's manuals, or public-service announcements provided by the media during the storm, injuries continued to occur. Operator error was the common denominator, suggesting that a change in snow-blower design that prevents hand access or impeller rotation is necessary to prevent these devastating injuries.

Digital Writing and the Role of Critical Pedagogy in Preservice Teacher Education

2014 ◽  
pp. 98-115 ◽  
Author(s):  
Peggy Albers
Keyword(s):  
Teacher Education ◽  
Preservice Teachers ◽  
Critical Pedagogy ◽  
Social Issues ◽  
Preservice Teacher Education ◽  
Adolescent Literature ◽  
Public Service Announcements ◽  
Digital Writing ◽  
Theoretical Frame

This chapter focuses on writing and the work of design (van Leeuwen & Kress, 2001) in creating digital projects. More specifically, this chapter focuses on a study of the digital writing, and the choices that preservice teachers made when they designed, developed, and wrote one minute Public Service Announcements (PSAs) that addressed social issues they saw operating in adolescent literature. Located in critical multimodality as a theoretical frame, this chapter positions digital writing as a critical endeavor, one that understands that modes are not neutral, and every choice made by the designer/writer of a digital text has intention and purpose.

RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs)

2021 ◽  
pp. 1993-1998
Keyword(s):  
Public Service ◽  
Social Issues ◽  
Negative Impact ◽  
Public Service Announcements ◽  
Behavioral Changes ◽  
Public Service Announcement ◽  
Advertising Agencies ◽  
The Social ◽  
Positive Action ◽  
Awareness Level

Public Service Announcement (PSAs) works as medium of communication to mass ranged of audience. In fact, PSAs have been utilized as a mechanism of informing and educating society on social cases and promotes behavioral changes. Roehm (2018) and Jolani et al.(2017) both indicate PSAs is a tool to educate people with the intention to urge positive action whilst increasing awareness level of the audiences on the highlighted issues. The social issues of racism in Malaysia still occurred even after celebrating it’s 62nd independence. As a multiracial and multicultural country, racism is a threat than can gives negative impact to the country’s national security, harmony and racial unity. Hence this study is to explore and discuss on Public Service Announcement (PSAs) and its applications to mitigate racism among Malaysians. The aim of this study is to propose a guideline on designing an impactful PSAs in order to cater social issues such as racism in Malaysia. This research will contribute as an additional knowledge for advertising agencies, designers and academic syllabus.

Digital Writing and the Role of Critical Pedagogy in Preservice Teacher Education

2018 ◽  
pp. 313-332
Author(s):  
Peggy Albers
Keyword(s):  
Teacher Education ◽  
Preservice Teachers ◽  
Critical Pedagogy ◽  
Social Issues ◽  
Preservice Teacher Education ◽  
Adolescent Literature ◽  
Public Service Announcements ◽  
Digital Writing ◽  
Theoretical Frame

This chapter focuses on writing and the work of design (van Leeuwen & Kress, 2001) in creating digital projects. More specifically, this chapter focuses on a study of the digital writing, and the choices that preservice teachers made when they designed, developed, and wrote one minute Public Service Announcements (PSAs) that addressed social issues they saw operating in adolescent literature. Located in critical multimodality as a theoretical frame, this chapter positions digital writing as a critical endeavor, one that understands that modes are not neutral, and every choice made by the designer/writer of a digital text has intention and purpose.

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