scholarly journals Exploiting POI-Specific Geographical Influence for Point-of-Interest Recommendation

Author(s):  
Hao Wang ◽  
Huawei Shen ◽  
Wentao Ouyang ◽  
Xueqi Cheng

Point-of-interest (POI) recommendation, i.e., recommending unvisited POIs for users, is a fundamental problem for location-based social networks. POI recommendation distinguishes itself from traditional item recommendation, e.g., movie recommendation, via geographical influence among POIs. Existing methods model the geographical influence between two POIs as the probability or propensity that the two POIs are co-visited by the same user given their physical distance. These methods assume that geographical influence between POIs is determined by their physical distance, failing to capture the asymmetry of geographical influence and the high variation of geographical influence across POIs. In this paper, we exploit POI-specific geographical influence to improve POI recommendation. We model the geographical influence between two POIs using three factors: the geo-influence of POI, the geo-susceptibility of POI, and their physical distance. Geo-influence captures POI?s capacity at exerting geographical influence to other POIs, and geo-susceptibility reflects POI?s propensity of being geographically influenced by other POIs. Experimental results on two real-world datasets demonstrate that POI-specific geographical influence significantly improves the performance of POI recommendation.

Author(s):  
Yang Li ◽  
Tong Chen ◽  
Yadan Luo ◽  
Hongzhi Yin ◽  
Zi Huang

Being an indispensable component in location-based social networks, next point-of-interest (POI) recommendation recommends users unexplored POIs based on their recent visiting histories. However, existing work mainly models check-in data as isolated POI sequences, neglecting the crucial collaborative signals from cross-sequence check-in information. Furthermore, the sparse POI-POI transitions restrict the ability of a model to learn effective sequential patterns for recommendation. In this paper, we propose Sequence-to-Graph (Seq2Graph) augmentation for each POI sequence, allowing collaborative signals to be propagated from correlated POIs belonging to other sequences. We then devise a novel Sequence-to-Graph POI Recommender (SGRec), which jointly learns POI embeddings and infers a user's temporal preferences from the graph-augmented POI sequence. To overcome the sparsity of POI-level interactions, we further infuse category-awareness into SGRec with a multi-task learning scheme that captures the denser category-wise transitions. As such, SGRec makes full use of the collaborative signals for learning expressive POI representations, and also comprehensively uncovers multi-level sequential patterns for user preference modelling. Extensive experiments on two real-world datasets demonstrate the superiority of SGRec against state-of-the-art methods in next POI recommendation.


Complexity ◽  
2019 ◽  
Vol 2019 ◽  
pp. 1-8 ◽  
Author(s):  
Lei Tang ◽  
Dandan Cai ◽  
Zongtao Duan ◽  
Junchi Ma ◽  
Meng Han ◽  
...  

Point-of-interest (POI) recommendations are a popular form of personalized service in which users share their POI location and related content with their contacts in location-based social networks (LBSNs). The similarity and relatedness between users of the same POI type are frequently used for trajectory retrieval, but most of the existing works rely on the explicit characteristics from all users’ check-in records without considering individual activities. We propose a POI recommendation method that attempts to optimally recommend POI types to serve multiple users. The proposed method aims to predict destination POIs of a user and search for similar users of the same regions of interest, thus optimizing the user acceptance rate for each recommendation. The proposed method also employs the variable-order Markov model to determine the distribution of a user’s POIs based on his or her travel histories in LBSNs. To further enhance the user’s experience, we also apply linear discriminant analysis to cluster the topics related to “Travel” and connect to users with social links or similar interests. The probability of POIs based on users’ historical trip data and interests in the same topics can be calculated. The system then provides a list of the recommended destination POIs ranked by their probabilities. We demonstrate that our work outperforms collaborative-filtering-based and other methods using two real-world datasets from New York City. Experimental results show that the proposed method is better than other models in terms of both accuracy and recall. The proposed POI recommendation algorithms can be deployed in certain online transportation systems and can serve over 100,000 users.


Complexity ◽  
2019 ◽  
Vol 2019 ◽  
pp. 1-18 ◽  
Author(s):  
Lei Guo ◽  
Haoran Jiang ◽  
Xiyu Liu ◽  
Changming Xing

As one of the important techniques to explore unknown places for users, the methods that are proposed for point-of-interest (POI) recommendation have been widely studied in recent years. Compared with traditional recommendation problems, POI recommendations are suffering from more challenges, such as the cold-start and one-class collaborative filtering problems. Many existing studies have focused on how to overcome these challenges by exploiting different types of contexts (e.g., social and geographical information). However, most of these methods only model these contexts as regularization terms, and the deep information hidden in the network structure has not been fully exploited. On the other hand, neural network-based embedding methods have shown its power in many recommendation tasks with its ability to extract high-level representations from raw data. According to the above observations, to well utilize the network information, a neural network-based embedding method (node2vec) is first exploited to learn the user and POI representations from a social network and a predefined location network, respectively. To deal with the implicit feedback, a pair-wise ranking-based method is then introduced. Finally, by regarding the pretrained network representations as the priors of the latent feature factors, an embedding-based POI recommendation method is proposed. As this method consists of an embedding model and a collaborative filtering model, when the training data are absent, the predictions will mainly be generated by the extracted embeddings. In other cases, this method will learn the user and POI factors from these two components. Experiments on two real-world datasets demonstrate the importance of the network embeddings and the effectiveness of our proposed method.


2021 ◽  
Vol 10 (1) ◽  
pp. 36
Author(s):  
Hang Zhang ◽  
Mingxin Gan ◽  
Xi Sun

In location-based social networks (LBSNs), point-of-interest (POI) recommendations facilitate access to information for people by recommending attractive locations they have not previously visited. Check-in data and various contextual factors are widely taken into consideration to obtain people’s preferences regarding POIs in existing POI recommendation methods. In psychological effect-based POI recommendations, the memory-based attenuation of people’s preferences with respect to POIs, e.g., the fact that more attention is paid to POIs that were checked in to recently than those visited earlier, is emphasized. However, the memory effect only reflects the changes in an individual’s check-in trajectory and cannot discover the important POIs that dominate their mobility patterns, which are related to the repeat-visit frequency of an individual at a POI. To solve this problem, in this paper, we developed a novel POI recommendation framework using people’s memory-based preferences and POI stickiness, named U-CF-Memory-Stickiness. First, we used the memory-based preference-attenuation mechanism to emphasize personal psychological effects and memory-based preference evolution in human mobility patterns. Second, we took the visiting frequency of POIs into consideration and introduced the concept of POI stickiness to identify the important POIs that reflect the stable interests of an individual with respect to their mobility behavior decisions. Lastly, we incorporated the influence of both memory-based preferences and POI stickiness into a user-based collaborative filtering framework to improve the performance of POI recommendations. The results of the experiments we conducted on a real LBSN dataset demonstrated that our method outperformed other methods.


Author(s):  
Jing He ◽  
Xin Li ◽  
Lejian Liao

Next Point-of-interest (POI) recommendation has become an important task for location-based social networks (LBSNs). However, previous efforts suffer from the high computational complexity and the transition pattern between POIs has not been well studied. In this paper, we propose a two-fold approach for next POI recommendation. First, the preferred next category is predicted by using a third-rank tensor optimized by a Listwise Bayesian Personalized Ranking (LBPR) approach. Specifically we introduce two functions, namely Plackett-Luce model and cross entropy, to generate the likelihood of ranking list for posterior computation. Then POI candidates filtered by the predicated category are ranked based on the spatial influence and category ranking influence. Extensive experiments on two real-world datasets demonstrate the significant improvements of our methods over several state-of-the-art methods.


Author(s):  
Tahleen Rahman ◽  
Bartlomiej Surma ◽  
Michael Backes ◽  
Yang Zhang

Graph embeddings have gained huge popularity in the recent years as a powerful tool to analyze social networks. However, no prior works have studied potential bias issues inherent within graph embedding. In this paper, we make a first attempt in this direction. In particular, we concentrate on the fairness of node2vec, a popular graph embedding method. Our analyses on two real-world datasets demonstrate the existence of bias in node2vec when used for friendship recommendation. We, therefore, propose a fairness-aware embedding method, namely Fairwalk, which extends node2vec. Experimental results demonstrate that Fairwalk reduces bias under multiple fairness metrics while still preserving the utility.


Author(s):  
Huayu Li ◽  
Yong Ge ◽  
Defu Lian ◽  
Hao Liu

Point-of-Interest (POI) recommendation has been an important service on location-based social networks. However, it is very challenging to generate accurate recommendations due to the complex nature of user's interest in POI and the data sparseness. In this paper, we propose a novel unified approach that could effectively learn fine-grained and interpretable user's interest, and adaptively model the missing data. Specifically, a user's general interest in POI is modeled as a mixture of her intrinsic and extrinsic interests, upon which we formulate the ranking constraints in our unified recommendation approach. Furthermore, a self-adaptive location-oriented method is proposed to capture the inherent property of missing data, which is formulated as squared error based loss in our unified optimization objective. Extensive experiments on real-world datasets demonstrate the effectiveness and advantage of our approach.


2019 ◽  
Vol 16 (4) ◽  
pp. 40-52 ◽  
Author(s):  
Jun Zeng ◽  
Feng Li ◽  
Xin He ◽  
Junhao Wen

Point of interest (POI) recommendation is a significant task in location-based social networks (LBSNs), e.g., Foursquare, Brightkite. It helps users explore the surroundings and help POI owners increase income. While several researches have been proposed for the recommendation services, it lacks integrated analysis on POI recommendation. In this article, the authors propose a unified recommendation framework, which fuses personalized user preference, geographical influence, and social reputation. The TF-IDF method is adopted to measure the interest level and contribution of locations when calculating the similarity between users. Geographical influence includes geographical distance and location popularity. The authors find friends in Brightkite share low common visited POIs. It means friends' interests may vary greatly. Instead of directly getting recommendations from so-called friends in LBSN, the users attain recommendation from others according to their reputation. Finally, experimental results on real-world dataset demonstrate that the proposed method performs much better than other recommendation methods.


Complexity ◽  
2018 ◽  
Vol 2018 ◽  
pp. 1-16 ◽  
Author(s):  
Jinpeng Chen ◽  
Wen Zhang ◽  
Pei Zhang ◽  
Pinguang Ying ◽  
Kun Niu ◽  
...  

An increasing number of users have been attracted by location-based social networks (LBSNs) in recent years. Meanwhile, user-generated content in online LBSNs like spatial, temporal, and social information provides an ever-increasing chance to study the human behavior movement from their spatiotemporal mobility patterns and spawns a large number of location-based applications. For instance, one of such applications is to produce personalized point of interest (POI) recommendations that users are interested in. Different from traditional recommendation methods, the recommendations in LBSNs come with two vital dimensions, namely, geographical and temporal. However, previously proposed methods do not adequately explore geographical influence and temporal influence. Therefore, fusing geographical and temporal influences for better recommendation accuracy in LBSNs remains potential. In this work, our aim is to generate a top recommendation list of POIs for a target user. Specially, we explore how to produce the POI recommendation by leveraging spatiotemporal information. In order to exploit both geographical and temporal influences, we first design a probabilistic method to initially detect users’ spatial orientation by analyzing visibility weights of POIs which are visited by them. Second, we perform collaborative filtering by detecting users’ temporal preferences. At last, for making the POI recommendation, we combine the aforementioned two approaches, that is, integrating the spatial and temporal influences, to construct a unified framework. Our experimental results on two real-world datasets indicate that our proposed method outperforms the current state-of-the-art POI recommendation approaches.


2019 ◽  
Vol 8 (6) ◽  
pp. 279 ◽  
Author(s):  
Mingxin Gan ◽  
Ling Gao

Point-of-interest (POI) recommendations in location-based social networks (LBSNs) allow online users to discover various POIs for social activities occurring in the near future close to their current locations. Research has verified that people’s preferences regarding POIs are significantly affected by various internal and external contextual factors, which are therefore worth extensive study for POI recommendation. However, although psychological effects have also been demonstrated to be significantly correlated with an individual’s preferences, such effects have been largely ignored in previous studies on POI recommendation. For this paper, inspired by the famous memory theory in psychology, we were interested in whether memory-based preferences could be derived from users’ check-in data. Furthermore, we investigated how to incorporate these memory-based preferences into an effective POI recommendation scheme. Consequently, we refer to Ebbinghaus’s theory on memory, which describes the attenuation of an individual’s memory in the form of a forgetting curve over time. We first created a memory-based POI preference attenuation model and then adopted it to evaluate individuals’ check-ins. Next, we employed the memory-based values of check-ins to calculate the POI preference similarity between users in an LBSN. Finally, based on this memory-based preference similarity, we developed a novel POI recommendation method. We experimentally evaluated the proposed method on a real LBSN data set crawled from Foursquare. The results demonstrate that our method, which incorporates the proposed memory-based preference similarity for POI recommendation, significantly outperforms other methods. In addition, we found the best value of the parameter H in the memory-based preference model that optimizes the recommendation performance. This value of H implies that an individual’s memory usually has an effect on their daily travel choices for approximately 300 days.


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