The Effect of Guerrilla Marketing On Company Share Prices

2021 ◽  
pp. JAR-2021-010
Author(s):  
SVETLANA DAVIS ◽  
FREDERICK DAVIS
1984 ◽  
Vol 40 (6) ◽  
pp. 31-33
Author(s):  
Hsiu-Kwang Wu ◽  
Billy P. Helms
Keyword(s):  

2013 ◽  
Author(s):  
Mohamed Ariff ◽  
Tinfah Chung ◽  
Shamsher Mohamad
Keyword(s):  

2012 ◽  
Author(s):  
Tumellano Sebehela ◽  
Gianluca Marcato
Keyword(s):  

2015 ◽  
Author(s):  
Yakov Mirkin ◽  
Tatyana Zhukova ◽  
Karina Bakhtaraeva ◽  
Anna Levchenko

2013 ◽  
Vol 3 (2) ◽  
Author(s):  
Naresh Kedia

Service industry has maximum contribution to the GDP of India. The share prices of this sector have a significant impact on both retail and institutional investors. This study significantly shows the determinants of share prices of companies representing service industry. The objective of the study is to find relationship between different factors, effecting share prices (specifically in service sector). Determinants taken are EPS, DVS, P/E Ratio etc.


2003 ◽  
Vol 78 (2) ◽  
pp. 449-469 ◽  
Author(s):  
Bjorn N. Jorgensen ◽  
Michael T. Kirschenheiter

We model managers' equilibrium strategies for voluntarily disclosing information about their firm's risk. We consider a multifirm setting in which the variance of each firm's future cash flow is uncertain. A manager can disclose, at a cost, this variance before offering the firm for sale in a competitive stock market with risk-averse investors. In our partial disclosure equilibrium, managers voluntarily disclose if their firm has a low variance of future cash flows, but withhold the information if their firm has highly variable future cash flows. We establish how the manager's discretionary risk disclosure affects the firm's share price, expected stock returns, and beta, within the framework of the Capital Asset Pricing Model. We show that whereas one manager's discretionary disclosure of his firm's risk does not affect other firms' share prices, it does affect the other firms' betas. Also, we demonstrate that a disclosing firm has lower risk premium and beta ex post than a nondisclosing firm. Finally, we show that ex ante, the expected risk premium and expected beta of each firm are higher under a mandatory risk disclosure regime than in the partial disclosure equilibrium that arises under a voluntary disclosure regime.


2006 ◽  
Vol 81 (2) ◽  
pp. 337-375 ◽  
Author(s):  
Leslie D. Hodder ◽  
Patrick E. Hopkins ◽  
James M. Wahlen

We investigate the risk relevance of the standard deviation of three performance measures: net income, comprehensive income, and a constructed measure of full-fair-value income for a sample of 202 U.S. commercial banks from 1996 to 2004. We find that, for the average sample bank, the volatility of full-fair-value income is more than three times that of comprehensive income and more than five times that of net income. We find that the incremental volatility in full-fair-value income (beyond the volatility of net income and comprehensive income) is positively related to marketmodel beta, the standard deviation in stock returns, and long-term interest-rate beta. Further, we predict and find that the incremental volatility in full-fair-value income (1) negatively moderates the relation between abnormal earnings and banks' share prices and (2) positively affects the expected return implicit in bank share prices. Our findings suggest full-fair-value income volatility reflects elements of risk that are not captured by volatility in net income or comprehensive income, and relates more closely to capital-market pricing of that risk than either net-income volatility or comprehensiveincome volatility.


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