scholarly journals Social Media as a Personal Branding Tool: A Qualitative Study of Student-Athletes’ Perceptions and Behaviors

2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Jin Park ◽  
Antonio Williams ◽  
Sungwook Son
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Media Use ◽  
Qualitative Inquiry ◽  
Negative Consequences ◽  
Structured Interviews ◽  
Or Education ◽  
Social Media Use ◽  
Personal Branding ◽  
Use Of Social Media

While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes. Thus, this study aimed to explore how student-athletes perceive and use social media for personal branding purposes. A total of 11 student-athletes at a Division I university participated in semi-structured interviews. Considering the exploratory nature of the study, a qualitative inquiry and a phenomenology approach were employed to grasp an overall understanding of student-athletes’ personal branding via social media. The self-presentation theory was adopted to help understand student-athletes’ use of social media. Emerging themes included benefits and barriers of social media use, social media strategies, and concerns about negative consequences of social media. Findings from this study shed light on the importance of increasing awareness and knowledge of the concept of personal branding via social media for student-athletes. These findings also call for more effective social media training or education programs that can foster student-athletes’ positive attitude toward social media use for personal branding.

scholarly journals Using Communication Boundaries to Minimize Athlete Social Media Distractions During Events

2021 ◽  
Author(s):  
Michelle Hayes ◽  
Kevin Filo ◽  
Caroline Riot ◽  
Andrea N. Geurin
Keyword(s):  
Social Media ◽  
Best Practice ◽  
Media Use ◽  
Sport Organizations ◽  
Negative Consequences ◽  
Structured Interviews ◽  
Social Media Use ◽  
Communication Privacy Management ◽  
Use Of Social Media ◽  
Sport Events

Sport organizations regulate athletes’ use of social media for many reasons including the protection of the organization’s reputation. Several strategies have been introduced to minimize issues related to the negative consequences athlete social media use may present, yet whether these strategies also work to address social media distractions experienced by athletes during major sport events is not well known. Utilizing communication privacy management (CPM) theory, the purpose of the current research was to examine the aspects of social media that sport administrators perceive to be distracting to athletes and what support and management mechanisms are utilized to address such concerns during major sport events. Semi-structured interviews (N = 7) with Australian national sport organizations (NSOs) administrators were conducted. Sport administrators reported several aspects of social media that are perceived to distract athletes including personal and performance criticism and a fixation with social media profiles. Social media could also be used to manage athlete temperament. As a result, organizations highlighted both proactive and reactive communication boundaries and mechanisms that could be used to address concerns including content restrictions, best practice case studies, engaging in conversations, and monitoring. Opportunities for sport practitioners are described including conducting consultation sessions with athletes to better understand their needs regarding their social media use.

scholarly journals SOCIAL MEDIA AND RELIGIOUS IDENTITY CHANGE AMONG MUSLIM ARAB WOMEN IN ISRAEL

2020 ◽  
Author(s):  
Aysha Agbarya ◽  
Nicholas John
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Religious Identity ◽  
Media Use ◽  
Arab Women ◽  
Identity Change ◽  
Structured Interviews ◽  
Social Media Use ◽  
Supportive Environment ◽  
Use Of Social Media

This study investigates the interface between increased religiousity among Muslim Arab women in Israel, and their social media use. To understand their use of social media as part of a profound change in social identity, fifteen semi-structured interviews were conducted with Muslim women aged 19-26 who are, or have been, social media users, who live in Israel, and who have become significantly more religious than they had previously been. The findings show two different logics of social media use in times of religious identity change. The first includes reconstructing social media ties to be an alternative, supportive environment, while the second relates to decision making based on the religious rules newly adopted by respondents. Two main social practices were related to the second kind of social media use: managing (and often removing) ties with male users, which raised profound personal dilemmas, and removing digital traces by deleting past posts and photos. Such decisions were made to obey religious rules rather than to gratify personal needs. Social media accompany and assist in the identity change, starting from its very beginnings, and throughout the process. While previous research shows that SNS tie management is an essential part of our identity, our findings show the religious identity of women to be a distinct case where religious rules guide behaviour and decision making. The very fact that these acts and dilemmas are visible to us is a result of paying special attention to identities in flux.

scholarly journals Using Communication Boundaries to Minimize Athlete Social Media Distractions During Events

2021 ◽  
Vol 25 (6) ◽  
pp. 683-704
Author(s):  
Michelle Hayes ◽  
Kevin Filo ◽  
Caroline Riot ◽  
Andrea N. Geurin
Keyword(s):  
Social Media ◽  
Best Practice ◽  
Media Use ◽  
Negative Consequences ◽  
Social Media Use ◽  
Communication Privacy Management ◽  
Performance Criticism ◽  
And Performance ◽  
Use Of Social Media ◽  
Sport Events

Sport organizations regulate athletes' use of social media for many reasons including the protection of the organization's reputation. Several strategies have been introduced to minimize issues related to the negative consequences athlete social media use may present, yet whether these strategies also work to address social media distractions experienced by athletes during major sport events is not well known. Utilizing communication privacy management (CPM) theory, the purpose of the current research was to examine the aspects of social media that sport administrators perceive to be distracting to athletes and what support and management mechanisms are utilized to address such concerns during major sport events. Semistructured interviews ( N = 7) with Australian national sport organization (NSO) administrators were conducted. Sport administrators reported several aspects of social media that are perceived to distract athletes including personal and performance criticism and a fixation with social media profiles. Social media could also be used to manage athlete temperament. As a result, organizations highlighted both proactive and reactive communication boundaries and mechanisms that could be used to address concerns including content restrictions, best practice case studies, engaging in conversations, and monitoring. Opportunities for sport practitioners are described including conducting consultation sessions with athletes to better understand their needs regarding their social media use.

scholarly journals PERANAN FEAR OF MISSING OUT TERHADAP PROBLEMATIC SOCIAL MEDIA USE

2019 ◽  
Vol 3 (1) ◽  
pp. 276
Author(s):  
Keyda Sara Risdyanti ◽  
Andi Tenri Faradiba ◽  
Aisyah Syihab
Keyword(s):  
Social Media ◽  
Media Use ◽  
Measurement Tool ◽  
Negative Consequences ◽  
Communication Tool ◽  
Social Media Use ◽  
Fear Of Missing Out ◽  
Problematic Social Media Use ◽  
Negative Impacts ◽  
Use Of Social Media

Sampel dalam penelitian ini berjumlah 254 remaja dalam rentang usia 12-22 tahun, dengan metode pengambilan Media sosial menjadi alat komunikasi sehari-hari bagi remaja masa kini. Kemudahan mengakses media sosial membentuk remaja memiliki keterikatan dengan akun media sosialnya. Perilaku ini memunculkan adanya dampak negatif bagi remaja, baik itu bagi dirinya sendiri maupun diluar dirinya, seperti merusak hubungan sosial dengan orang lain maupun mengganggu pendidikan remaja secara tidak langsung. Hanya saja, pemicu penggunaan media sosial yang tidak sehat ini, diakibatkan karena adanya kekhawatiran memiliki hubungan yang terputus dengan orang-orang disekitarnya. Maka dari itu, penelitian ini bertujuan untuk melihat seberapa besar peranan yang dimiliki oleh fear of missing out (FOMO) terhadap problematic social media use (PSMU). sampel berbasis internet melalui volunteer (opt in) panel. Fear of Missing Out scale sebagai alat pengukuran untuk FOMO, sedangkan Social Media Use Questionnaire digunakan untuk mengukur PSMU. Hasil penelitian memiliki signifikansi secara positif (0,00>0,05), yang artinya semakin tinggi seseorang dalam memiliki perasaan takut, cemas, gelisah maupun khawatir bila tidak ikut terlibat dalam kegiatan sosial bersama orang disekitarnya, ia akan cenderung semakin memiliki keterikatan dengan media sosialnya hingga menimbulkan konsekuensi negatif bagi dirinya. Hasil juga menunjukan adanya sejumlah peranan yang diberikan oleh fear of missing out kepada problematic social media use sebesar 35,8%, sedangkan sisanya dipengaruhi oleh faktor lain. Social media has become the regular communication tool for today's youth. Ease of access media forms attachment of adolescents to their social media accounts. This behavior gives rise to negative impacts for adolescents, both for themselves and their surroundings, such as damaging social relationships with others and indirectly disrupting their education. Unhealthy use of social media is caused by fears of ruining relationships with people around them. Therefore, this study aims to see the extent to which the role of the fear of missing out (FOMO) affects problematic social media use (PSMU). The sample in this study amounted to 254 adolescents between 12-22 years age range, with internet-based sampling methods through volunteer (opt in) panels. The Fear of Missing Out scale is a measurement tool for FOMO, while the Social Media Use Questionnaire was used to measure PSMU. The result of the study indicated positive significance (0.00> 0.05), which means that the more a person is having feelings of fear, anxiety, or worry when not involved in social activities with people around them, they tend to have more attachment to the media social which in turn, causes negative consequences for them. The result also showed a number of influence by the fear of missing out to the problematic social media use as much as 35.8%, while the rest were influenced by other factors. 

Social Media Use as an Enabler of Marketing Evolution in Knowledge-Intensive SMEs

2020 ◽  
pp. 39-61
Author(s):  
Iva Atanassova ◽  
Lillian Clark
Keyword(s):  
Social Media ◽  
Dynamic Capabilities ◽  
Media Use ◽  
Structured Interviews ◽  
Social Media Use ◽  
Operational Capabilities ◽  
South East England ◽  
Knowledge Intensive ◽  
Use Of Social Media ◽  
Operating Capability

This chapter identifies the operating and dynamic capabilities interactions that are supported by social media use in small and medium-sized enterprises (SMEs), specifically knowledge-intensive business services (KIBS). The focus on social media market intelligence accumulation and assimilation as an operating capability which enables dynamic marketing capability development in the SME marketing context, complements the prevalent focus in the literature on SME adoption and use of social media, as well as literature on how dynamic capabilities alter operating capability. The chapter presents a case study of a KIBS SME operating in South East England. Data was collected via semi-structured interviews with key actors and social media data, and thematically analysed. The findings suggest that the company develops absorptive capacity at the operating level by absorbing intelligence through social media use, and this learning is captured and transformed at the marketing planning level as a dynamic capability, reconfiguring future marketing operational capabilities.

Social Media Use as an Enabler of Marketing Evolution in Knowledge-Intensive SMEs

2021 ◽  
pp. 747-770
Author(s):  
Iva Atanassova ◽  
Lillian Clark
Keyword(s):  
Social Media ◽  
Dynamic Capabilities ◽  
Media Use ◽  
Structured Interviews ◽  
Social Media Use ◽  
Operational Capabilities ◽  
South East England ◽  
Knowledge Intensive ◽  
Use Of Social Media ◽  
Operating Capability

This chapter identifies the operating and dynamic capabilities interactions that are supported by social media use in small and medium-sized enterprises (SMEs), specifically knowledge-intensive business services (KIBS). The focus on social media market intelligence accumulation and assimilation as an operating capability which enables dynamic marketing capability development in the SME marketing context, complements the prevalent focus in the literature on SME adoption and use of social media, as well as literature on how dynamic capabilities alter operating capability. The chapter presents a case study of a KIBS SME operating in South East England. Data was collected via semi-structured interviews with key actors and social media data, and thematically analysed. The findings suggest that the company develops absorptive capacity at the operating level by absorbing intelligence through social media use, and this learning is captured and transformed at the marketing planning level as a dynamic capability, reconfiguring future marketing operational capabilities.

scholarly journals Social media, an entrepreneurial opportunity for agriculture-based enterprises

2017 ◽  
Vol 24 (4) ◽  
pp. 1028-1045 ◽  
Author(s):  
Wyn Morris ◽  
Penri James
Keyword(s):  
Social Media ◽  
Media Use ◽  
Entrepreneurial Activity ◽  
Quantitative Methodology ◽  
Structured Interviews ◽  
Social Media Use ◽  
Discussion Section ◽  
Content Type ◽  
Study Approach ◽  
Use Of Social Media

Purpose The purpose of this paper is to analyse the current use of social media in agriculture. The primary focus of the research is to understand the messages and compare social media adopters with non-adopters. The paper addresses wider questions of the use of social media to support on farm entrepreneurship and business and considers what barriers to take up exist within the industry. Design/methodology/approach The paper adopts a case study approach utilising qualitative and quantitative methodology; combining survey data on Welsh farms and semi-structured interviews to gain a deeper understanding of social media use. The research is further informed by online documentary evidence gathered from agricultural Facebook pages and Twitter accounts. The discussion section develops a conceptual model that provides a novel perspective on social media usage in agriculture-based enterprises and discusses the potential for further uptake. Findings The paper identifies barriers to adoption of social media by agriculture-based enterprises. In conclusion, although there are barriers and objections to social media use, its mass influence provides opportunities to engage with stakeholders and develop more entrepreneurial activity. The risk aversion of some users prevents them from moving from the observational mode into one of engagement. Originality/value This paper brings an insight into social media’s potential to assist agriculture-based enterprises in dealing with the tensions between pressures to improve core farming practice and other entrepreneurial activity. The paper raises important implications for policy approaches that might seek to promote a complementary approach to farm technology adoption and entrepreneurial stance.

Social Media and Romantic Relationship: Excessive Social Media Use Leads to Relationship Conflicts, Negative Outcomes, and Addiction via Mediated Pathways

2021 ◽  
pp. 089443932110135
Author(s):  
Skye Bouffard ◽  
Deanna Giglio ◽  
Zane Zheng
Keyword(s):  
Social Media ◽  
Relationship Satisfaction ◽  
Romantic Relationship ◽  
Media Use ◽  
Equation Modeling ◽  
Negative Consequences ◽  
Negative Outcomes ◽  
Sequential Effects ◽  
Social Media Use ◽  
Use Of Social Media

Social media provides a useful platform for people to share information, develop networks, and connect with each other online. While social media allows one to foster relationships with ease, it may pose challenges for individuals in a romantic relationship. Mounting evidence suggests that social media use may have an adverse impact on relationship dynamics, largely due to reduced time and attention for relationship partners. However, it remains unclear (1) how the increased use of social media may lead to negative consequences of relationship quality; (2) how the increased use of social media and negative relationship consequences together may trigger social media addiction; and (3) whether there are psychological factors that may contribute to the mitigation of the negative consequences. Here, we explored these issues by selecting Instagram (IG) as the target platform because the unique feature of tracking objective time of usage within the IG app allowed us to more accurately determine the length of IG usage. Using a structural equation modeling approach, we found that increased IG usage reduced relationship satisfaction, which led to an increase in both conflicts and negative outcomes. The sequential effects of reduced relationship satisfaction and increased conflicts then triggered addictive use of IG. In contrast, tendency to make sacrifice for the relationship partner in everyday life produced a positive effect on relationship satisfaction, which in turn reduced the likelihood of conflicts, negative outcomes, and addiction. Taken together, we have delineated pathways through which excessive social media use may detrimentally affect both relationship and personal well-being and identified sacrifice as a possible psychological factor to mitigate the detrimental effects. We believe that these findings add to our understanding of the processes by which social media influences romantic relationship and highlight the interactive effects of social media and relationship on causing unexpected, adverse consequences.

scholarly journals Social media’s dark side: inducing boundary conflicts

2016 ◽  
Vol 31 (8) ◽  
pp. 1297-1311 ◽  
Author(s):  
Ward van Zoonen ◽  
Joost W.M. Verhoeven ◽  
Rens Vliegenthart
Keyword(s):  
Social Media ◽  
Media Use ◽  
Work Life ◽  
Dark Side ◽  
Negative Consequences ◽  
Social Media Use ◽  
Content Type ◽  
Work Related ◽  
Use Of Social Media ◽  
Work Life Conflict

Purpose The purpose of this paper is to examine the negative consequences of work-related social media use, and the extent to which the presence of social media policies in organizations are able to mitigate these consequences. Design/methodology/approach Internet-based survey data (N=575) was analyzed using structural equation modeling to test the indirect effect of social media use on exhaustion through work/life conflict. Findings This study shows that there is a dark side to social media use, as employees’ work-related social media use might be intrusive to their personal lives while simultaneously increasing life to work conflict. Furthermore, the results indicate that the current implementation of social media usage policies at work is not sufficient to defend employees against the negative consequences of social media use; namely, work/life conflict and ultimately exhaustion. Research limitations/implications The indirect pathways are assessed using cross-sectional data, which makes verifying causal relationships difficult. Practical implications The findings underscore the need for contemporary organizations to pragmatically intensify their efforts to mitigate the impacts of boundary conflict on workers’ well-being that result from increased use of social media for work. Originality/value This paper is among the first to demonstrate that the use of social media for work is related to exhaustion through increased work/life conflict.

The ENGAGED framework: a qualitative study of the current use of social media by NHS trusts (Preprint)

2020 ◽  
Author(s):  
Sonika Sethi ◽  
Sharukh Zuberi ◽  
Nishma Gokani ◽  
Rosie Bhogal ◽  
Shaneil Tanna ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Care Quality ◽  
Theory Approach ◽  
Structured Interviews ◽  
Social Media Use ◽  
Quality Ratings ◽  
Care Quality Commission ◽  
Use Of Social Media ◽  
The Uk

BACKGROUND The number of social media users in the UK is rapidly rising. However, there is a lack on primary research as to how the National Health Service (NHS) is using social media to engage patients and the public. OBJECTIVE To understand the current methodology, implementation and strategy of social media use within NHS Trusts. METHODS A qualitative grounded theory approach was taken through semi-structured interviews with NHS Trusts. Selection was based on the Trusts quality ratings by the Care Quality Commission (CQC) in 2017, selecting the highest 15 and lowest 15 ranked trusts. Telephone interviews were conducted with a member of the communication teams and were audio recorded then transcribed. Three independent researchers thematically analysed the transcripts, to draw themes that emerged from the transcripts. RESULTS Following a pilot study, we conducted interviews with the communications team of 27 NHS trusts across the UK. Six main themes arose from the interviews: 1) The social media and communications teams; 2)The Trust; 3) The Trusts’ use of social media; 4)The Trusts’ management of their social media ; 5)The future of social media; 6)The use of social media within the NHS). These six higher themes consisted of a total of 26 subthemes. CONCLUSIONS The themes allow us to understand how social media is currently used within the NHS, as well as its potential future scope. Recognising the main areas of importance to Trusts and current difficulties they are facing, allow us to explore ways of increasing social media use by NHS Trusts. We have proposed a set of guidelines, known as the ENGAGED framework, which trusts can use to enhance social media use and enagagement. CLINICALTRIAL Nil

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