The research of the influence of narrative strategy changes on Chinese web advertisement

2018 ◽  
Vol 65 ◽  
pp. 253-266
Author(s):  
Lin Yang ◽  
Dong-hun Lee
2010 ◽  
Vol 31 (2) ◽  
pp. 68-73 ◽  
Author(s):  
María José Contreras ◽  
Víctor J. Rubio ◽  
Daniel Peña ◽  
José Santacreu

Individual differences in performance when solving spatial tasks can be partly explained by differences in the strategies used. Two main difficulties arise when studying such strategies: the identification of the strategy itself and the stability of the strategy over time. In the present study strategies were separated into three categories: segmented (analytic), holistic-feedback dependent, and holistic-planned, according to the procedure described by Peña, Contreras, Shih, and Santacreu (2008) . A group of individuals were evaluated twice on a 1-year test-retest basis. During the 1-year interval between tests, the participants were not able to prepare for the specific test used in this study or similar ones. It was found that 60% of the individuals kept the same strategy throughout the tests. When strategy changes did occur, they were usually due to a better strategy. These results prove the robustness of using strategy-based procedures for studying individual differences in spatial tasks.


2018 ◽  
Vol 47 (2) ◽  
pp. 195-214
Author(s):  
Ewout van der Knaap

In his story The End of the Winter of Starvation, Robert Menasse portrays a Jewish family that in 1944 survived the war in a monkey cage in the Amsterdam Zoo. The article uncovers the representation of historical matters, scrutinizes the narrative strategy that both strives to question the truth of memory and aims to reveal how ritualized memory-talk is. By interpreting the performance of memory in Menasse’s story, and by highlighting insights from animal studies, the intertextual negative of Franz Kafka’s story A Report to an Academy is revealed.


Author(s):  
Maureen Alden

The progress of the main narrative of the Odyssey is frequently suspended by the para-narratives told by the poet and his characters. These can take the form of paradigms providing a model of action for imitation or avoidance by a character. They can also guide interpretation of the main narrative by exploring variations on its basic story shape. A veiled hint may be conveyed through an αἶνος‎ purportedly based on personal experience. Previous work on narratives in the Odyssey, including narratology and narrative strategy, is briefly surveyed. The Homeric poems were showcased in the Athenian festival of the Panathenaea, and religious practice becomes a further source of para-narrative as the Athenian rituals of the Plynteria and Arrephoria are evoked by Penelope’s actions and stories as the poem draws to its end. Athenian control of the pan-Ionian festival in Delos may explain the Apollo paradigm used of Odysseus.


Urban Studies ◽  
2021 ◽  
pp. 004209802199178
Author(s):  
Nan Liu

In housing markets there is a trade-off between selling time and selling price, with pricing strategy being the balancing act between the two. Motivated by the Home Report scheme in Scotland, this paper investigates the role of information symmetry played in such a trade-off. Empirically, this study tests if sellers’ pricing strategy changes when more information becomes available and whether this, in turn, affects the trade-off between the selling price and selling time. Using housing transaction data of North-East Scotland between 1998Q2 and 2018Q2, the findings show that asking price has converged to the predicted price of the property since the introduction of the Home Report. While information transparency reduces the effect of ‘overpricing’ on selling time, there is little evidence to show that it reduces the impact of pricing strategy on the final selling price in the sealed-bid context.


KronoScope ◽  
2017 ◽  
Vol 17 (2) ◽  
pp. 163-181
Author(s):  
Rose Harris-Birtill

AbstractThis essay explores the trope of reincarnation across the works of British author David Mitchell (b. 1969) as an alternative approach to linear temporality, whose spiralling cyclicality warns of the dangers of seeing past actions as separate from future consequences, and whose focus on human interconnection demonstrates the importance of collective, intergenerational action in the face of ecological crises. Drawing on the Buddhist philosophy of samsara, or the cycle of life, death, and rebirth, this paper identifies links between the author’s interest in reincarnation and its secular manifestation in the treatment of time in his fictions. These works draw on reincarnation in their structures and characterization as part of an ethical approach to the Anthropocene, using the temporal model of “reincarnation time” as a narrative strategy to demonstrate that a greater understanding of generational interdependence is urgently needed in order to challenge the linear “end of history” narrative of global capitalism.


1996 ◽  
Vol 116 ◽  
pp. 108-118 ◽  
Author(s):  
P.V. Jones

My objective in this paper is to consider the question of the mysteriousness or numinosity of the gods in the Iliad by examining first how heroes talk about and react to the gods, and second how Homer handles fate. My aim is to integrate the findings into a wider thesis about the Iliad's narrative strategy.Griffin (1980) 152 discusses the mysteriousness and numinosity of Homeric gods, and cites Il. i 43–52, Od. iii 371–82, xix 33–42, saying ‘It is perhaps worth emphasising that in each of these … episodes, we see not only the god behaving like a real god, mysteriously, but also the characters who are present at the moment of revelation responding to it in what can only be called a religious way: adoration or reverent silence’.


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