scholarly journals Customer relationship management : a content analysis of issues and best practices

2006 ◽  
Author(s):  
Samit Chakravorti
Keyword(s):  
Content Analysis ◽  
Best Practices ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

scholarly journals CUSTOMER RELATIONSHIP MANAGEMENT AS BUSINESS STRATEGY APPLIANCE: THEORETICAL AND PRACTICAL DIMENSIONS

2007 ◽  
Vol 8 (1) ◽  
pp. 69-78 ◽  
Author(s):  
Rima Tamošiūnienė ◽  
Regina Jasilionienė
Keyword(s):  
Best Practices ◽  
Customer Relationship Management ◽  
Business Strategy ◽  
Statistical Data ◽  
Relationship Management ◽  
Customer Relationship ◽  
Future Directions ◽  
Over Time

The main purpose of this article is to provide an integral and managerially useful view of customer relationship management (CRM) as business strategy. The key objectives are: to analyze CRM origins, development and changes that have occurred over time and to provide its future directions, to rank the variety of CRM definitions and determine CRM definition, which reflects CRM essence most accurately, to analyze components of CRM, to provide a framework, which ensures that CRM is approached on a strategic, balanced and integrated basis, to determine CRM strategy definition, and to identify CRM strategy position in the whole of companies strategies. The article provides best practices of CRM strategy appliance. The methods used: analysis and generalization of scientific and practical works and statistical data.

scholarly journals Customer Relationship Management Practices and Customer Loyalty in Commercial Banks: An Empirical Study

2018 ◽  
Vol 4 (02) ◽  
Author(s):  
Linie Darli ◽  
R. Vasanthagopal
Keyword(s):  
Best Practices ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Commercial Banks ◽  
Management Practices ◽  
Banking Sector ◽  
Relationship Management ◽  
Retail Banking ◽  
Customer Relationship

Differentiating products through best practices, providing timely services to encourage word of mouth publicity, and increasing quality of services through best practices have become benchmarks in retail banking sector in India. A number of research studies have been performed that have highlighted the importance of Customer Relationship Management (CRM) in banking industry and its contribution to customer satisfaction and retention. This empirical paper closely examines the association between CRM best practices and customer loyalty in commercial banks in Kerala. The assessment done based on the opinion of customers exposed that there is a good association between CRM practices and customer loyalty in commercial banks in Kerala.

Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito
Keyword(s):  
Information Technology ◽  
Information System ◽  
Medical Record ◽  
Customer Relationship Management ◽  
Unified Modeling Language ◽  
Relationship Management ◽  
Customer Relationship ◽  
Design System ◽  
System Validation ◽  
Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

Customer Relationship Management

2001 ◽  
Vol 30 (8) ◽  
pp. 417-422 ◽  
Author(s):  
Hajo Hippner ◽  
Stephan Martin ◽  
Klaus D. Wilde
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship
Sign in / Sign up

Export Citation Format

Share Document