The Strategic Urge - Employer Brand Positioning Of Banking And Financial Services Industry

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 928-941
Author(s):  
Dr. Bejoy John Thomas ◽  
Dr. G.S. David Sam Jayakumar ◽  
Ms. S. Clemence Jenifer
Keyword(s):  
Brand Equity ◽  
Financial Services ◽  
Statistical Tests ◽  
Brand Positioning ◽  
Employer Branding ◽  
Services Sector ◽  
Perceptual Mapping ◽  
Financial Services Sector ◽  
The World ◽  
Employer Brand

In the world of consumer branding, advertising and marketing professionals have learnt how to differentiate their products from their competitors and generate brand equity. This article explores the phenomenon of employer brand positioning, including its origin from marketing and implication of such studies through a literature review and to determine the employer brand positioning of leading Indian companies from the view of prospective/potential employees in the banking and financial services sector using an empirical study. The objective of the study is approached by the method of Perceptual mapping and some statistical tests additionally. Applying the brand positioning in the Employer Branding context is an imminent initiative. Thus, if companies position their brands, the pool of attracting talent becomes easier. In short, this study will add value to the employer branding work the company does. There is a great potential for using this brand positioning approach to understand who the company really wants to attract.

Crowdfunding y el financiamiento de pyme en Colombia

2017 ◽  
Vol 7 (12) ◽  
pp. 47
Author(s):  
Humbolth Antonio Pesca Gómez
Keyword(s):  
Business Model ◽  
Web Sites ◽  
Financial Services ◽  
Business Models ◽  
Banking Services ◽  
Services Sector ◽  
Financial Services Sector ◽  
The World ◽  
New Business ◽  
Technological Platforms

La financiación colectiva, alternativa o crowdfunding se ha catalogado como un fenómeno tecnológico, social y de emprendimiento, de muy rápido crecimiento en el sector de los servicios financieros y se proyecta como una alternativa a los servicios bancarios ofrecidos por la banca tradicional. Uno de los aspectos más destacables de este modelo financiero alternativo crowdfunding, es que es innovador, tanto en términos de modelos de negocio y de plataformas tecnológicas. Estos modelos operan exclusivamente en línea, en sitios web y se han diseñado de acuerdo a las necesidades del cliente y del inversor. Es una forma de respuesta a la coyuntura económica que sevive en el mundo, representada en el recorte de las fuentes de financiamiento a las Pyme, presentándose como una excelente alternativa en la obtención de recursos para el financiamiento de sus proyectos. Con este trabajo se busca entender el potencial de los modelos crowdfunding, como vehículo de financiación necesario para las Pyme.ABSTRACTThe collective, alternative financing or crowdfunding has been catalogued as atechnological, social and entrepreneurial phenomenon of very rapid growth in the financial services sector and is projected as an alternative to the banking services offered by traditional banks. One of the most outstanding aspects of this alternative business crowdfunding model is that it is innovative, both in terms of technological platforms and business models. These models operate exclusively online, on web sites and have been designed according to the needs of customer and investor. This new business model is a form of response to the economic situation that exists in the world, represented in cutting sources of financing to SMEs, presenting itself as an excellent alternative in obtaining resources to finance their projects. This work seeks tounderstand the potential of models crowdfunding, as a vehicle for financing necessary for SMEs. Fecha de recepción: 12 de septiembre de 2016Fecha de aprobación: 16 de noviembre de 2016Fecha de publicación: 6 de enero de 2017 

Protection of Customers for Management of Digital Banking Services (Study at PT. BRI Unit Boyolali)

2020 ◽  
Vol 3 (2) ◽  
pp. 170
Author(s):  
Herdian Ayu Andreana Beru Tarigan ◽  
Darminto Hartono Paulus
Keyword(s):  
Information Technology ◽  
Financial Services ◽  
Banking Industry ◽  
Service Innovation ◽  
Quality Of Services ◽  
Legal Research ◽  
Banking Services ◽  
Services Sector ◽  
Financial Services Sector

<p>Increasing competition in the Indonesian banking industry has encouraged many banks to improve the quality of services to customers by utilizing information technology developments. Service innovation in the use of information technology encourages banks to enter the era of digital banking services. However, the development of digital banking services also increases the risks faced by banks. The purpose of this study is to provide an overview of the implementation of digital banking services and customer protection for risks from digital banking services. The method used in this study is an empirical legal research method. The results of this study indicate that the implementation of digital banking services is regulated by OJK Regulation No.12/POJK.03/2018. The existence of this OJK Regulation is expected by banks as providers of digital banking services to always prioritize risk management in the use of information technology. In addition, this study also shows the existence of 2 types of customer protection for the use of digital banking services, namely preventive protection in the form of legislation related to customer protection in the financial services sector and repressive protection in the form of bank accountability for complaints from customers using digital banking services.</p>

scholarly journals The Interplay between Board Characteristics, Financial Performance, and Risk Management Disclosure in the Financial Services Sector: New Empirical Evidence from Europe

2021 ◽  
Vol 14 (2) ◽  
pp. 79
Author(s):  
Gratiela Georgiana Noja ◽  
Eleftherios Thalassinos ◽  
Mirela Cristea ◽  
Irina Maria Grecu
Keyword(s):  
Risk Management ◽  
Financial Performance ◽  
Financial Services ◽  
Structural Equation ◽  
Supervisory Board ◽  
Fiscal Year ◽  
Services Sector ◽  
Board Characteristics ◽  
Financial Services Sector ◽  
Thomson Reuters

This paper empirically evidences the role played by board characteristics (skills, diversity, structure, independence) in supporting risk management disclosure and shaping the financial performance of European companies operating in the financial services sector. We exploit data selected from Thomson Reuters Eikon database in 2020 for the last fiscal year 2019 (FY0) on a longitudinal sample of 144 companies with the head offices in Europe (25 countries). Following an original empirical approach based on two modern financial econometric techniques, namely structural equation modelling (SEM) and network analysis through Gaussian graphical models (GGMs), the research endeavor outlines the decisive importance of an optimal board size, enhanced management skills, upward gender diversity (encompassed by women participation on board management), and structure (mainly a two-tier type, one management board, and a distinctive supervisory board) as fundamentals of risk management strategies, leading to improved financial achievements and a higher profitability for the analyzed companies.

scholarly journals Sustainability Assurance in Socially-Sensitive Sectors: A Worldwide Analysis of the Financial Services Industry

2018 ◽  
Vol 10 (8) ◽  
pp. 2777 ◽  
Author(s):  
Elies Seguí-Mas ◽  
Fernando Polo-Garrido ◽  
Helena Bollas-Araya
Keyword(s):  
Financial Services ◽  
Sustainability Reporting ◽  
Great Variability ◽  
Financial Services Industry ◽  
Company Size ◽  
Services Sector ◽  
Global Context ◽  
Financial Services Sector ◽  
Environmentally Sensitive ◽  
Services Industry

Sustainability reporting and assurance have considerably increased in the last decades. Among different sectors, ‘sensitive sectors’ attracted the attention of many academics. However, most of research works were focused only on ‘environmentally-sensitive sectors’. Therefore, after the loss of trust caused by the lack of transparency due to the crisis, ‘socially-sensitive sectors’ as financial services sector needs to strengthen users’ confidence in the credibility of their reported activities. The aim of this paper is to assess assurance practices worldwide in one of the main ‘socially-sensitive sectors’: the financial services sector. We study what factors are associated with adoption of assurance and choice of assurance provider, and whether assurance statements differ across providers. Our results reveal that, compared to the global context, companies operating in the financial services sector are more likely to adopt assurance and to choose accountants as assurance providers. Our findings show that adoption of assurance depends on company size. We also found that companies using the financial services sector supplement are more prone to adopt assurance. Our results also evidence that choice of assurance provider depends on the country and listing status Finally, our research shows a great variability in assurance statements across providers.

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