The effects of cold-rolling with different reduction ratios of 70%-90% on the microstructure and mechanical properties of Ti50Zr30Nb10Ta10 alloy were investigated. It was found that the β-Ti phase in this alloy was stable under cold-rolling. With the increase in reduction ratio from 70% to 90%, the microstructure of the alloys evolved from deformed dendrite structure to fiber-like structure. The alloy cold-rolled with the reduction ratio of 70% exhibited optimum mechanical properties of combined high fracture strength of 1012 MPa and plastic strain of 10.1%, which are closely correlated with the dendrite structure of the alloy. It is indicated that the proper cold-rolling is an effective way to improve the mechanical properties of the titanium alloy.