scholarly journals PENGARUH BRAND EXPERIENCE TERHADAP BRAND SATISFACTION, BRAND TRUST DAN BRAND LOYALTY (Studi Pada Konsumen Make-Up Brand Impor di Surabaya)

2017 ◽  
Vol 5 (2) ◽  
Author(s):  
Agata Rahmi Pertiwi ◽  
Achmad Helmy Djawahir ◽  
Andarwati Andarwati
Keyword(s):  
Brand Loyalty ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Satisfaction

scholarly journals Pengaruh Brand Satisfaction, Brand Trust, dan Brand Experience Terhadap Brand Loyalty Kompas Digital

2020 ◽  
Vol 4 (1) ◽  
pp. 60
Author(s):  
Ignatius Aditya Dan Miharni Tjokrosaputro
Keyword(s):  
Data Analysis ◽  
Brand Loyalty ◽  
Quantitative Method ◽  
Positive Impact ◽  
Regression Method ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Satisfaction

This research was conducted in order to assess the effect of brand satisfaction, brand trust, and brand experience to brand loyalty of Kompas digital. The research implemented quantitative method, in which questionnaire were distributed to a total of 150 respondents, thus enabling the data to be analyzed. Data were collected from respondents in Jakarta regions. Data were analyzed by SPSS version 21.00 for windows using multiple linier regression method. After conducting data analysis, it was revealed that brand satisfaction and brand experience individually have a positive impact on brand loyalty. Meanwhile brand trust doesn’t have a positive impact toward brand loyalty. But all three variables simultaneously have a significant effect toward brand loyalty.

scholarly journals Analysis Of Brand Experience And Brand Satisfaction With Brand Loyalty Through Brand Trust As A Variable Mediation

2019 ◽  
Vol 2 (3) ◽  
pp. 139-148
Author(s):  
Megasari Gusandra Saragih ◽  
Elfitra Desy Surya ◽  
Sri Rahayu ◽  
Harianto Harianto ◽  
Ramadhan Harahap ◽  
...  
Keyword(s):  
Brand Loyalty ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Satisfaction

scholarly journals ANALYSIS OF THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY THROUGH BRAND SATISFACTION AND BRAND TRUST IN WAKOEL REMPAH RESTAURANT SURABAYA

2020 ◽  
Vol 4 (1) ◽  
pp. 65-83
Author(s):  
Steven Khu ◽  
Sukesi Sukesi
Keyword(s):  
Significant Influence ◽  
Brand Loyalty ◽  
Quantitative Approach ◽  
Brand Experience ◽  
Brand Trust ◽  
Analysis Technique ◽  
Brand Satisfaction

The existence of a brand is considered a business pillar so that it can attract consumers to use the product. The purpose of this study was to analyze brand experience on brand loyalty through brand satisfaction and brand trust in customers of Wakoel Rempah Restaurant, Surabaya.The approach used in this research is a quantitative approach. This type of research is explanatory research. The population and sample used in this study were 125 respondents of Wakoel Rempah Restaurant Surabaya.The analysis technique used in this research is SEM PLS.The results of the analysis in this study prove that Brand Experience has a significant effect on Brand Satisfaction and Brand Trust but not significantly on Brand Loyalty. The analysis also shows that Brand Satisfaction has a significant influence on Brand Loyalty and Brand Trust. Furthermore, Brand Trust has a significant effect on Brand Loyalty. Likewise, it is also proven that Brand Experience has a significant influence on Brand Loyalty through Brand Satisfaction but Brand Experience does not have a significant effect on Brand Loyalty through Brand Trust.

scholarly journals THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST

2021 ◽  
Vol 19 (2) ◽  
pp. 310-318
Author(s):  
Rima Sera Pratiwi ◽  
◽  
Ubud Salim ◽  
Sunaryo Sunaryo ◽  
◽  
...  
Keyword(s):  
Direct Effect ◽  
Indirect Effect ◽  
Brand Loyalty ◽  
Perceived Value ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Satisfaction

This study aimed to investigate the direct effect of brand experience and the perceived value of customers on brand loyalty and the indirect effect through brand trust as mediating variable. This study used a questionnaire distributed to 130 loyal customers of Susu Nandhi Murni produced by KUD Batu. The sampling technique was purposive sampling, and the method of data analysis was Partial Least Square (PLS). The results demonstrated a positive and significant direct effect of brand experience and perceived value on brand loyalty. In addition, brand experience and perceived value also had a positive and significant effect on brand trust and brand trust on brand loyalty. Furthermore, the indirect effect through brand trust as mediating variable also revealed a positive and significant effect, both on the brand experience and perceived value. Finally, future studies are suggested to investigate other variables that were not discussed in this research, such as brand image and brand satisfaction.

An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adil Khan ◽  
Abdul Saboor Mohammad ◽  
Shahaliza Muhammad
Keyword(s):  
Food Consumption ◽  
Brand Loyalty ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Love ◽  
Content Type ◽  
Halal Food ◽  
Brand Satisfaction

Purpose This study aims to develop, propose and test an integrated framework of brand love and brand experience in the context of halal industry. Particularly, this study investigates the relationship of brand experience and brand love concepts with several outcome variables such as brand trust, brand satisfaction, brand loyalty purchase intention and word of mouth. Design/methodology/approach A structured questionnaire has been constructed using scales from past studies. Hypotheses have been tested using partial least square structural equation modelling methodology. Findings This study has found that brand experience is a significant determinant of brand love. Further, brand love has a significant influence on trust, satisfaction and loyalty. Both variables, brand experience and brand love, have either direct or indirect influences on several branding-related outcome variables such as brand trust, brand satisfaction and brand loyalty. Research limitations/implications This study has been conducted only using cross-sectional sample of one country, which may limit the generalisations. However, the results of this study offer valuable insights for the brand managers in the halal sector. Originality/value Previous studies pertaining to halal food consumption have focussed more on understanding the attitude or the buying intention of the consumers. Only few studies have attempted to investigate the branding aspect of halal food consumption. This study is one of its kinds, which offers a comprehensive framework by incorporating important brand-related antecedents and outcome variables to understand the branding aspect of the halal food consumption behaviour.

The Effects of Brand Experiences, Satisfaction and Trust on Building Brand Loyalty;an Empirical Research on Global Laptop Brands

2014 ◽  
Vol 2 (2) ◽  
pp. 97-103
Author(s):  
Adilla Anggraeni ◽  
Desyra Sukma Dewanthi ◽  
Vivian Lim
Keyword(s):  
Brand Loyalty ◽  
Private Universities ◽  
Customer Relationships ◽  
Survey Method ◽  
Brand Experience ◽  
Brand Trust ◽  
Analysis Method ◽  
Branding Strategies ◽  
High Possibility ◽  
Brand Satisfaction

Objective - This study aims to show the effect of brand experience, satisfaction, and trust on consumer's brand loyalty, specifically on global laptop brands.Consumers look for brands that provide them with unique and memorable experiences. From the customer viewpoint, brands are relationship builders. Consumers believe that brand experiences are one of the factors that build long-lasting brands and customer relationships, together with brand trust, satisfaction, and loyalty. Methodology/Technique - In total, 150 respondents from private universities were selected as the sample for this study due to the high possibility of them using similar types of laptop brands. The quantitative data gathered from the survey method was analyzed using the regression analysis method. Findings - Findings can also be utilized by marketing experts to develop effective branding strategies for the laptop and also for the laptop producers in general, to make them increase their laptop's quality in order to enhance their consumers' experiences, satisfaction, trust, and loyalty to their brand. Novelty - The respondents of the study are students from three different private universities in Jakarta who use or own laptops. In total, 150 respondents from private universities were selected as the sample for this study due to the highpossibility of them using similar types of laptop brands. Type of Paper - Empirical Keywords:Brand experience; brand trust; brand satisfaction; brand loyalty; laptop brands.

The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Halil Erdem Akoglu ◽  
Oğuz Özbek
Keyword(s):  
Brand Loyalty ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Brand Experience ◽  
Brand Trust ◽  
Content Type ◽  
Sports Industry ◽  
Brand Resonance ◽  
Positive Direct ◽  
The Relationship

PurposeAdopting the brand resonance approach, this research aimed to reveal the effect of emotional (perceived quality) and rational (brand trust) factors between brand experience and brand loyalty.Design/methodology/approachThis article uses the brand resonance model to examine the above-mentioned relationship. The sample of the study consisted of 385 sports consumers between the ages of 18 and 65 years. An online survey was used to collect data and surveys were delivered to sports consumers via social media. Using SmartPLS 3.0 software, a partial least squares structural equation modeling analysis was conducted in this study.FindingsThe results support the hypotheses and demonstrate the importance of quality and trust in building customer loyalty for companies in the sports industry. Brand experience has a positive direct effect on perceived quality, brand trust and brand loyalty. It has been revealed that there is an important intermediary role of perceived quality and brand trust that manages the relationship between customers' brand experience and brand loyalty.Practical implicationsThe findings of this study are essential for brands that want to develop and are included in the sports industry in the online shopping environment, which increases with the development of technology to create long-term loyalty in customers.Originality/valueIt reveals two mediating roles in the relationship between brand experience and brand loyalty, namely perceived quality and brand trust. These research results help to understand the processes of shaping the loyalty of sports consumers towards sports brands. Unlike previous studies, it examines this relationship in the sports industry by adding new mediator variables and contributes to the development of the model.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EXPERIENCE TEHADAP BRAND LOYALTY PADA IPHONE INDONESIA

2019 ◽  
Vol 3 (1) ◽  
pp. 147-162
Author(s):  
Nur Latifah
Keyword(s):  
Brand Loyalty ◽  
Sensory Experience ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Identification ◽  
Brand Love ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty

Alat  komunikasi  canggih  atau  yang  terkenal  dengan smartphone,  saat  ini sudah  menjadi  kebutuhan  bagi  sebagian  besar  orang. Dengan banyaknya perusahaan smartphone yang ada di Indonesia menyebabkan konsumen lebih sadar akan merek yang ada dan mengenalinya sesuai dengan kebutuhan. Salah satu smartphone flagship yang dikenal konsumen adalah iPhone. Penelitian ini menggunakan SEM-PLS untuk mengetahui faktor-faktor yang mempengaruhi hubungan antara brand experience (sensory experience, intellectual experience, behavioral experience) terhadap brand loyalty (behavioral loyalty, attitudinal loyalty). Hasil penelitian menyatakan bahwa seluruh dimensi brand experience berpengaruh positif signifikan terhadap brand love dan brand trust . Brand love dan brand trust berpengaruh positif signifikan terhadap seluruh dimensi brand loyalty. Brand love memediasi secara signifikan hubungan antara seluruh dimensi brand experience dengan seluruh dimensi brand loyalty kecuali dimensi brand experience (intellectual experience) dengan brand loyalty (attitudinal loyalty). Brand identification tidak memoderasi secara positif signifikan hubungan antara seluruh dimensi brand experience dengan brand love dan brand trust. Brand identification tidak memoderasi secara positif signifikan hubungan antara brand love dan seluruh dimensi brand loyalty. Brand identification memoderasi secara positif signifikan hubungan antara brand trust dan behavioral loyalty. Brand identification tidak memoderasi secara positif signifikan hubungan antara brand trust dan attitudinal loyalty.

scholarly journals HUBUNGAN BRAND EXPERIENCE, BRAND IMAGE, BRAND SATISFACTION, DAN BRAND LOYALTY DALAM PESPEKTIF FOUR-STAGE LOYALTY MODEL (STUDI TERHADAP MAHASISWA PENGGUNA SMARTPHONE DI TARAKAN)

2020 ◽  
Vol 14 (1) ◽  
pp. 17-24
Author(s):  
Rahmat Rahmat ◽  
Marso Marso
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Brand Experience ◽  
Brand Satisfaction

Penelitian ini dilakukan untuk menguji pengaruh langsung brand experience terhadap brand image, brand satisfaction, dan brand loyalty. Populasi penelitian ini adalah mahasiswa di Tarakan.  Sampel penelitian ini terdiri dari 128 responden yang ditarik dengan metode nonprobability sampling. Software yang digunakan untuk menguji validitas dan reliabilitas instrumen serta menguji hipotesis penelitian ini adalah SmartPLS 3.0 Professional. Hasil penelitian ini menunjukkan bahwa brand experience berpengaruh langsung secara positif dan signifikan terhadap brand image, pengaruh langsung brand experience terhadap brand satisfaction tidak signifikan, pengaruh langsung brand experience terhadap brand loyalty tidak signifikan, brand image berpengaruh langsung secara positif dan signifikan terhadap brand satisfaction, pengaruh langsung brand image terhadap brand loyalty tidak signifikan, dan brand satisfaction berpengaruh langsung secara positif dan signifikan terhadap Brandloyalty. Selain membahas hasil pengujian pengaruh langsung, peran brand image dan brand satisfaction sebagai variabel mediator juga dibahas dalam penelitian ini. Secara teoritis, hasil penelitian ini berkontribusi dalam pengembangan anteseden loyalitas pelanggan; sedangkan secara pragmatis, temuan penelitian ini dapat bermanfaat sebagai bahan dalam merumuskan strategi untuk meningkatkan loyalitas pengguna Smartphone

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