scholarly journals Die invloed van verbruikers se persepsie en bondings in die vorming van winkelbeeld

1980 ◽  
Vol 11 (3) ◽  
pp. 102-107
Author(s):  
C. J. Jooste
Keyword(s):  
Consumer Behaviour ◽  
Social Groups ◽  
Price Policy ◽  
Retail Store ◽  
Store Image ◽  
Sales Personnel ◽  
The Family ◽  
Image Creation ◽  
Individual Evaluation ◽  
Consumer's Perception

The influence of consumer's perception and attitudes in forming retail store images. The consumer's image of a specific retail store is influenced by functional inputs such as the quality and variety of products, price policy, advertising, sales personnel, and external and internal appearance of the store. Several subjective forces are also active in the process of store image creation and are due to the consumer's individual evaluation of the above-mentioned functional forces. The operation of these subjective forces can be better understood if the factors that influence consumer behaviour such as motivation, perception, attitudes, learning experiences, personality, culture, social groups and the family are taken into account. In this article two of these subjective factors, namely perception and attitudes, are analysed to illustrate how the functional inputs are revised into a specific store image.br/Die beeld wat verbruikers van 'n kleinhandelsinstelling vorm, word deur bepaalde funksionele insette soos verskeidenheid en gehalte van voorraad, prysbeleid, advertensies, verkoopspersoneel, en eksterne en interne voorkoms van die winkel beinvloed. In die beeldvormingsproses is daar egter ook subjektiewe kragte werksaam wat grootliks te wyte is aan die verbruikers se individuele evaluasie van bogenoemde funksionele aspekte, en die kan beter begryp word indien gelet word op die faktore wat verbruikersgedrag beinvloed, byvoorbeeld behoeftes en motiewe, persepsle, houdings, leer-ervaring, persoonlikheid, kultuur, sosiale groepe en die gesin. In hierdie artikel word twee van hierdie subjektiewe faktore, naamlik persepsie en houdings, in meer detail ontleed om te illustreer hoe die funksionele insette verwerk word tot 'n bepaalde winkelbeeld.

How Storefront Displays Influence Retail Store Image

2008 ◽  
Author(s):  
Britta Cornelius ◽  
Martin Natter ◽  
Corinne Faure
Keyword(s):  
Retail Store ◽  
Store Image

The rise of the land market in medieval south-west Finland

2018 ◽  
Vol 33 (2) ◽  
pp. 153-171
Author(s):  
Mika Kallioinen
Keyword(s):  
Vertical Integration ◽  
Social Groups ◽  
Land Market ◽  
Barriers To Entry ◽  
South West ◽  
The Family ◽  
High Degree

AbstractThis article aims to explain how the market for land functioned in medieval south-west Finland. The data show that in medieval times land was increasingly treated as something to be transferred in return for ready money, albeit within the limits set by the interests of the family. The land market was open to large segments of society, suggesting that barriers to entry were low. It was characterised by strong vertical integration, although asymmetric, as the majority of the transactions took place between participants from different social groups. The article will also consider the high degree of geographical integration in the land market.

scholarly journals How many lived to maturity?

1993 ◽  
pp. 16-24
Author(s):  
Eino Jutikkala
Keyword(s):  
Children And Adolescents ◽  
Social Groups ◽  
Child And Adolescent ◽  
Reconstruction Method ◽  
Family Reconstruction ◽  
The Family ◽  
The Common

Calculations have been made of the total child and adolescent mortality in Finland in the 1700s and 1800s and the beginning of the 1900s. The author examines the cohort mortality of children and adolescents in different periods, regions and social groups. He does this by using the family reconstruction method with the aid of genealogical tables. The study focuses on five populations. In these cases the common allegation that during preindustrial period half the children died before reaching maturity is somewhat exaggerated.

Browsing behaviour as a mediator: the impact of multi-sensory cues on purchasing

2019 ◽  
Vol 36 (2) ◽  
pp. 253-263 ◽  
Author(s):  
Miralem Helmefalk
Keyword(s):  
Design Methodology ◽  
Consumer Behaviour ◽  
Retail Store ◽  
Sensory Cues ◽  
Content Type ◽  
Sensory Marketing ◽  
Group Data ◽  
Subsequent Effect ◽  
The Impact ◽  
Empirical Contribution

PurposeThis paper aims to examine how multi-sensory cues, when store-congruent, influence consumer browsing behaviour and its subsequent effect on purchasing.Design/methodology/approachTwo studies were used with a field experimental design in a furnishing retail store to examine browsing behaviour and purchasing in a visual, auditory, olfactory and a multi-sensory treatment group. Data were gathered over 12 weeks. This study was a set of studies comprising my dissertation thesis (Helmefalk, 2017).FindingsFindings show that multi-sensory cues in a retail atmosphere are evidently influencing purchasing via browsing behaviour as a mediator.Originality/valueThe findings evidence browsing behaviour as a mediator and predictor for purchasing, which emphasizes its conceptual and empirical contribution in terms of modifying retail atmospheres. The work contributes to the field of retailing, sensory marketing and consumer behaviour, a novel view on the linkages between multi-sensory cues, browsing behaviour and purchasing.

Creating and retaining customers: perspective from Pakistani small and medium retail stores

2019 ◽  
Vol 47 (4) ◽  
pp. 350-367 ◽  
Author(s):  
Wardah Irfan ◽  
Danish Ahmed Siddiqui ◽  
Waqar Ahmed
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Past Research ◽  
Retail Store ◽  
Partial Least Square ◽  
Least Square ◽  
Store Image ◽  
Retail Stores ◽  
Content Type ◽  
Shopping Experience

PurposeNowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The purpose of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal customers.Design/methodology/approachA research framework was developed based on the review of relevant past research in the area of retail store service quality, perceived value, store image, customer loyalty and satisfaction. Valid data were gathered through a survey from 200 respondents who have shopping experience of small- and medium-sized retail store. Data are analysed through partial least square structural equation modelling (PLSSEM) using Smart PLS 3.2.4.FindingsThe findings of this study suggest that in-store logistics play a major role in developing customers’ satisfaction followed by store image and perceived value. Further, satisfied customers are expected to return to the same retail store, thus showing loyalty.Practical implicationsThis research provides insight into retail decisions makers regarding the factors which enhance customer satisfaction and retention. This study also helps marketers and operations managers to develop strategies for retail stores based on the findings of this research.Originality/valueFrom a retailer’s perspective the paper explains the factors empirically that impact shoppers in the retail store environment.

scholarly journals LUGAR DE MULHER É... NA FÁBRICA; ESTADO E TRABALHO FEMININO NO BRASIL (1910-1934)

2001 ◽  
Vol 34 (1) ◽  
Author(s):  
Giselle Martins VENANCIO
Keyword(s):  
Family Structure ◽  
Social Groups ◽  
Female Labour ◽  
Male And Female ◽  
Brazilian State ◽  
The Social ◽  
Political Forces ◽  
The Family ◽  
Family Based ◽  
Do So

Objetiva-se, neste artigo, compreender as formas de atuação dos diversos grupos sociais que debateram, nos primeiros anos do século XX no Brasil, a questão da regulamentação do trabalho feminino com vistas a demonstrar, principalmente, de que maneira o Estado brasileiro atuou, durante os anos 10, 20 e 30, em relação ao processo de regulamentação das leis trabalhistas, mais especificamente em relação à normatização do trabalho feminino. Ao analisar como o Estado se comportou diante do trabalho industrial feminino, buscamos fazê-lo de modo a caracterizar esse Estado enquanto um campo de forças políticas diversas. Como campo de tensão, o Estado republicano brasileiro foi ao mesmo tempo, palco de disputas políticas de vários grupos sociais e local de neutralização desses conflitos através da criação de normas que deveriam ser obedecidas por todos. As leis trabalhistas, criadas principalmente durante os anos 30, funcionaram como uma estratégia que, em nome da sua pretensa imparcialidade, permitia a tentativa de neutralização dos conflitos sociais. Em relação ao trabalho feminino, tal regulamentação, apesar de defender a mulher da superexploração a que estava submetida na fábrica, manteve-se nos limites da defesa de um tipo de família baseada na divisão “natural” dos papéis sociais, resultando de um debate que vinha se organizando desde o início do século sobre os papéis masculino e feminino e sua ação no interior da família. Abstract The goal of this article is to understand the behaviour of the different social groups which discussed, during the first few years of the XX century in Brazil, the regulation of the female labour, trying to demonstrate, mainly, how the Brazilian state acted, during the 10s, 20s and 30s, in relation to the labour laws regulation, and more specifically in relation to the regulation of the female labour. While analysing how this State has behaved facing the female industrial labour, we try to do so as to characterize this state as a camp with different political forces. As a field of tensions, the republican Brazilian state was at the same time a stage of political disputes by different social groups and a place of neutralization of such conflicts, by the creation of norms which should be followed by everybody. The labour laws, which were created mainly during the 1930s, worked as a strategy in which, due to its impartiality, allowed the search for the neutralization of the social conflicts. In relation to the female labour, that regulation, even though it defended the women from the exploration to which they were submitted in the factories, maintained itself inside the limits of defending the family based on the “natural” division of the social roles, resulting from a debate which had been going on since the beginning of the century about the male and female roles and their key actions inside the family structure.

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