scholarly journals The Empirical Study on Impact of Consumer Experience to Consumer Loyalty of Coffee Chain in Guangzhou

2012 ◽  
Author(s):  
Jing Bai ◽  
Jiang Lu
Keyword(s):  
Empirical Study ◽  
Consumer Loyalty ◽  
Consumer Experience

scholarly journals Managing Consumer Loyalty

2020 ◽  
Vol 11 (1) ◽  
pp. 21-47
Author(s):  
Shivani Saini ◽  
Jagwinder Singh
Keyword(s):  
Study Data ◽  
Service Firms ◽  
Consumer Loyalty ◽  
Consumer Experience ◽  
Direct And Indirect Impacts ◽  
Indirect Impacts ◽  
Service Groups ◽  
Positive Effect

A growing body of academic and practitioner literature has highlighted the role of consumer experience management in maintaining long-term relationships with consumers. However, related studies are still divergent and there is little empirical evidence available to support the positive effect of consumer experience management on attitudinal and behavioural loyalty. The present study aims to fill this gap by investigating the direct and indirect impacts of consumer experience efforts on attitudinal and behavioural loyalty. To conduct an empirical study, data was collected from consumers of three service firms: health, retail, and wellness. By means of AMOS17.0, using CFA and SEM techniques, the measurement and comparison of structural models was carried out to test the invariance across three service groups. This article has significant implications for academicians well as marketers of service firms.

scholarly journals Managing loyalty through brand image, judgement and feelings for leveraging power brands

2016 ◽  
Vol 11 (4) ◽  
pp. 624-637 ◽  
Author(s):  
Rajshree Panda ◽  
Deepa Kapoor
Keyword(s):  
Factor Analysis ◽  
Empirical Study ◽  
Direct Effect ◽  
Brand Image ◽  
Clear Understanding ◽  
Consumer Loyalty ◽  
Global Brands ◽  
Recent Developments ◽  
Literature Highlight ◽  
The Impact

AbstractRecent developments in the marketing literature highlight the significance of consumer loyalty in driving global brands. In order to provide a clear understanding of the impact of consumer loyalty on power brands, the study explores an integrated framework for managing consumer loyalty attributes: image, judgement and feelings for leveraging power brands. The article utilizes a survey-based empirical study of 600 consumers from FMCG sector. Subsequently, factor analysis has been used to test a series of hypotheses concerning the direct effect of consumer loyalty attributes on power brands. The findings of the study suggest that a firm that pays more attention to manage their consumer loyalty attributes would be significantly benefited from the implementation of power brands and classify clusters of such loyal segments for FMCG sector.

scholarly journals The effect of country - of - origin image trough quality, design and attractiveness related to product on consumer loyalty

2021 ◽  
Vol 18 (1) ◽  
pp. 137-150
Author(s):  
Srđan Šapić ◽  
Jovana Lazarević ◽  
Jovana Filipović
Keyword(s):  
Empirical Study ◽  
Product Quality ◽  
Country Of Origin ◽  
World Market ◽  
Consumer Loyalty ◽  
Foreign Product ◽  
The World ◽  
Quality Design ◽  
Country Of Origin Image

The main goal of this research is to determine whether there is an impact of country - of -origin image on consumer loyalty to products originating from countries with positive and recognizable image and whether this impact is achieved through characteristics such as product quality and design, and attractiveness related to using the same. To examine this impact, an empirical study was conducted on a sample of 150 respondents and analysis of collected data was performed in SPSS 20. The results show that information about country of -origin image is important to consumers and has an impact on their behavior related to buying foreign product. More precisely, results show that country - of -origin image affects consumers when they choose products based on their quality and design and attractiveness that consumers feel when using these products, and also that through these characteristics country - of -origin image has effects on consumer loyalty. In accordance with the obtained results, conclusion is that it is extremely desirable for companies and governments to take into account the image that their country enjoys on the world market.

An Empirical Study of Convenience of Online Services and Purchases

2020 ◽  
Vol 17 (9) ◽  
pp. 4627-4634
Author(s):  
Amgad S. D. Khaled ◽  
Khalid Mohammed Alomari ◽  
Khaled (M,K) Ismail AlshakeTheep ◽  
Abdullah Mohammed Mahdi Ahmed
Keyword(s):  
Empirical Study ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Point Of View ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Purchasing Behavior ◽  
Service Convenience ◽  
Loyalty Intention ◽  
The Impact

The research provides a substantial reference from a retail point of view, considering the significance of service convenience, and it impact on customer loyalty, loyalty intention and customer’s trust with the services. The research provides a substantial reference from a retail point of view, considering the significance of service promotion, to the impact of service comfort on consumer purchasing behavior. It is a primary data research where data was collected through questionnaire and for analysis purpose AMOS and SPSS softwares have been used. A convenient sampling method was applied to select the convenience goods customers. This was done by randomly selecting respondents. The member’s examples were taken from Aurangabad, Banaras, Aligarh, Delhi and NCR locale. Different tools has been taken in this study. The study found that trust in e-retailing doesn’t affect dependability aim, which is not at all like past investigations. The study conclude that consumer loyalty doesn’t prompt the reliability aim of clients. The current examination has an extraordinary commitment in the arena of the post-buy conduct of the clients in the e-retailing division. The study is useful to e-commerce retailers who provide help in India. It helps to develop the administration and the strategies used to keep customers steady and productive.

Consumer Loyalty to an Airline

2014 ◽  
pp. 761-778
Author(s):  
Santiago Forgas-Coll ◽  
Ramon Palau-Saumell ◽  
Javier Sánchez-García
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Empirical Study ◽  
Virtual Environment ◽  
Perceived Value ◽  
Perceived Quality ◽  
Structural Equations ◽  
Consumer Loyalty ◽  
Confirmatory Factor ◽  
Structural Equations Models

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, in particular the technique of confirmatory factor analysis. The results reveal that satisfaction, trust and perceived value all explain the relationships of loyalty between passengers and airline companies and that satisfaction trust and loyalty online influence overall satisfaction, trust, and loyalty to the company. Perceived quality, satisfaction, and trust online explain online loyalty.

Consumer Loyalty to an Airline

2013 ◽  
pp. 530-549
Author(s):  
Santiago Forgas-Coll ◽  
Ramon Palau-Saumell ◽  
Javier Sánchez-García
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Empirical Study ◽  
Virtual Environment ◽  
Perceived Value ◽  
Perceived Quality ◽  
Structural Equations ◽  
Consumer Loyalty ◽  
Confirmatory Factor ◽  
Structural Equations Models

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, in particular the technique of confirmatory factor analysis. The results reveal that satisfaction, trust and perceived value all explain the relationships of loyalty between passengers and airline companies and that satisfaction trust and loyalty online influence overall satisfaction, trust, and loyalty to the company. Perceived quality, satisfaction, and trust online explain online loyalty.

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