Consumer Loyalty to an Airline

Author(s):  
Santiago Forgas-Coll ◽  
Ramon Palau-Saumell ◽  
Javier Sánchez-García

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, in particular the technique of confirmatory factor analysis. The results reveal that satisfaction, trust and perceived value all explain the relationships of loyalty between passengers and airline companies and that satisfaction trust and loyalty online influence overall satisfaction, trust, and loyalty to the company. Perceived quality, satisfaction, and trust online explain online loyalty.

Author(s):  
Santiago Forgas-Coll ◽  
Ramon Palau-Saumell ◽  
Javier Sánchez-García

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, in particular the technique of confirmatory factor analysis. The results reveal that satisfaction, trust and perceived value all explain the relationships of loyalty between passengers and airline companies and that satisfaction trust and loyalty online influence overall satisfaction, trust, and loyalty to the company. Perceived quality, satisfaction, and trust online explain online loyalty.


2018 ◽  
Vol 14 (1) ◽  
pp. 99 ◽  
Author(s):  
Claudio Zanotti ◽  
Fabiola Reyes ◽  
Brian Fernandez

Purpose: The purpose of this paper is to provide the underlying constructs that connect the operational and financial performance of firms with the competitive environment surrounding the brewing industry in Europe.Design/methodology/approach: The selected method of study is exploratory and confirmatory factor analysis, and subsequently applying structural equations modelling. We have sampled 214 brewing companies distributed in over 12 European economies.Findings: The study provides a comparison between different antecent studies, including contextual contrast in both an industry and a methodologic perspective. The study shoes that the competitive construct of the industry is significantly related with the financial performance of firms, however not necesarilly to the operational results. Additionally, the operational structure of the firm does not necesarilly provide significant relationship to the firms' financial results.Research limitations/implications: The research is segmented within the European brewing industry, hence we find potentian geographic delimiations in terms of the conclusions of this paper.Originality/value: Significant relationships between competitive variables and financial performance in the brewing industry remains evasive in research thus far. Additionally, sustained in the potential the brewing industry represents within Europe, it is significant to identify these relationships for readers on both an academic and industrial background. 


2012 ◽  
Vol 11 (1) ◽  
Author(s):  
Rintar Agus Simatupang

This research aims to analyze the influence of trust, consumer satisfaction, perceived value, and commitment in loyalty and to analyze the influence of trust, consumer satisfaction, and the perceived value toward commitment.There are 500 respondents used in this research. They were taken using convenience sampling. The confirmatory factor analysis is employed to find out the validity and reliability of the data. The multiple regression analysis is used to analyze the data.The result of this research shows that in the first analysis, the trust, the perceived value and the commitment positively influences the loyalty, whereas consumer satisfaction had no significancy influence on the loyalty; the second analysis shows that consumer satisfaction and the perceived value positively influence the commitment, whereas the trust had no significant positively influence on the commitment.


2020 ◽  
pp. 097215092093976
Author(s):  
Saumya Aggarwal ◽  
Ajay Kumar Singh

The study aims at developing an instrument of organizational culture (OC). The study is based on a quantitative research and used techniques like exploratory factor analysis and the confirmatory factor analysis (CFA) to determine the principal drivers of OC. A 17-item reliable and valid instrument has been developed on OC to enhance the developmental culture (DC), the relational culture (RC) and the facilitating culture (FC) for cultural transformation in the University of Delhi. OC of the University of Delhi is moderate and needs to be improved.


2018 ◽  
Vol 14 (4) ◽  
pp. 182
Author(s):  
Nahed Hebbaz ◽  
Khalil Chergui

The aim of this study is to examine the relationship of the internal marketing with extracting value in the Algerian private health organizations. This study was conducted based on a psychometrically validated questionnaire which designed and distributed to a random sample of 169 Algerian private health organizations managers. 136 managers filled the questionnaire. Confirmatory Factor Analysis has been used as statistical methods to analyse the three developed hypotheses.  In particularly, we found that: (a) Algerian private health organizations use internal marketing to extract value. (b) There is statistically significant relationship between “Internal Marketing (IM)” and “extract value” amongst the Algerian private health organizations (C) There is a statistically significant difference amongst the Algerian private health organizations toward extract value due to experience of organizations.


Author(s):  
Valentín Gallart-Camahort ◽  
Eugenio De la Oliva-Ramos ◽  
Laura Fernández-Durán

This work is based on the concept of Brand Equity in the luxury sector. It analyzes the relationships between Awareness, Image and Loyaty, including Engagement in its relationship with commented variables. A theoretical model was specified and tested by Confirmatory Factor Analysis. Hypothesis have been tested running a structural equations model. Each hypothesis has resulted to be significant. The model had a good fit to the data. The conclusions obtained from the analysis of the data allow us to describe the effects that occur between the variables, being important for their management so that managers of the luxury companies can increase the value of their brands. 


2020 ◽  
Vol 15 (2) ◽  
pp. 34
Author(s):  
Gian Paolo Stella ◽  
Umberto Filotto ◽  
Enrico Maria Cervellati

Our purpose is to validate a new questionnaire to measure financial literacy. We test our 18-item questionnaire using a sample of 269 respondents. Data come from an Internet survey in Italy from January to March 2019. Following the definition provided by Organizations of Economics Developments (OECD), we analyze three dimensions of financial literacy: knowledge, skills, and attitude. Regarding skills and attitude, we introduce a new set of items, whereas, for knowledge, we use items proposed by National Financial Capability Studies (NFCS) (2009). We conduct exploratory factor analysis, confirmatory factor analysis and structural equations models to verify the validity, reliability and applicability of the questionnaire. Our results show that the data fit reasonably well, thus proving the reliability and validity of the questionnaire to measure financial literacy.


2015 ◽  
Vol 18 (2) ◽  
pp. 201
Author(s):  
Suryani Suryani

This study attempts to analyze the dimensionality of the concept of perceived value in Islamic banking sector, adapting to six dimensions of the GLOVAL scale and one additional dimension that is spiritual as measurement of perceived value to Islamic banking service sector. Design, methodology or approach is the total of 106 customers of financial entities surveyed, and confirmatory factor analysis was used to verify the reliability and validity of the scale of perceived value. It was found that perceived value is a multidimensional construct, composed of seven dimensions such as functional value of the establishment, functional value of the personnel, functional value of the service, functional value price, emotional value, social value, and spiritual value. The scale of overall perceived value in financial services was obtained, which was composed of seven dimensions and represented by 26 items that are significant for their measurement. It was also found that there are emotional and professionalism as dominant indicators in overall perceived value. It implies that a scale of measurement of the value is perceived by consumers in Islamic banking sector which incorporates valuations of customer value. The proposed model and study findings can greatly help researchers and practitioners understand the perceived value in Islamic Banking sector.


Author(s):  
Farideh Mohammadi ◽  
Iravan Masoudi Asl ◽  
Soad Mahfoozpour ◽  
Somayeh Hessam

Background: Hospitals are considered the most important consumer units in the health system. Based on the effect of the hospital network in optimal and efficient hospital management, this study aimed to identify and explain the role of factors influencing hospital network management in the Iranian Social Security Organization (ISSO). Methods: This study was conducted by a mixed method in 2018. First, variables and factors affecting the management of hospital networks were extracted from the literature review and through interviews with 15 experts, and a questionnaire with 40 questions was developed. Then, it was distributed among 448 experts in the healthcare section of the ISSO all over the country, and 405 questionnaires were completed and collected. Data were analyzed via exploratory and confirmatory factor analysis and structural equations using SPSS23 software and AMOS24 software. The validity of the questionnaire was determined via expert judgment (CVRs = 0.40) and reliability was estimated by Cronbach's alpha coefficient (α = 0.87). Results: Based on the confirmatory factor analysis, financing, monitoring and evaluation, accountability, strategic planning, and decision rights were identified as key factors affecting hospital network management. Financing with standard coefficients of 0.83 had the highest and decision rights with standard coefficients of 0.44 had the lowest effect on hospital network management of the ISSO. Conclusion: To efficient hospital network management of the ISSO, while emphasizing all identified factors, special attention should be paid to financing and modifying the method of budgeting and using suitable monitoring and evaluation mechanisms.


Author(s):  
Shivani Saini ◽  
Jagwinder Singh

Facing a severely competitive environment and unique consumer expectations, cultivating consumer loyalty seems crucial for every firm. Rather than to cultivate, marketers find it more difficult to sustain a loyal consumer base. Understanding loyalty drives is of utmost importance now, and it is the main concern of this study. Faced with lack of structural management approaches in reference to relationship practices, this chapter provides a cohesive understanding of loyalty drivers in application of acquisition, retention, and experience strategies. The study involved a survey of 200 consumers of wellness firms. A confirmatory factor analysis has been employed to evaluate consumers' priority among acquisition, retention, and experience-based marketing strategies. The study offers valuable insights to wellness firms to fine-tune their CRM programmes in view of traditional and modern practices. As experience is very complex while acquisition and retention are highly imitable, firms need to embrace it with clarity to select the right elements to gain consumer loyalty.


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