scholarly journals Practice of CDIO Model in the Financial Marketing Course

2017 ◽  
Author(s):  
Xinyan Shi
Keyword(s):  
Financial Marketing

scholarly journals SUSTAINABLE ENTERPRISE COMPETITIVENESS IN THE CONTEXT OF ORGANIZATIONAL, THEORETICAL AND METHODOLOGICAL MANAGEMENT TOOLS

2020 ◽  
Vol 19 (Vol 19, No 3 (2020)) ◽  
pp. 558-575
Author(s):  
Nataliia KUZMYNCHUK ◽  
Viktoriia YEVTUSHENKO ◽  
Tetiana KUTSENKO ◽  
Oleksandra TEROVANESOVA
Keyword(s):  
Financial Marketing ◽  
Social Sustainability ◽  
Machine Building ◽  
Management Tools ◽  
Managerial Decisions ◽  
Development Scenarios ◽  
Methodical Approach ◽  
External Conditions ◽  
Enterprise Competitiveness ◽  
The Impact

The article assesses the level of competitiveness of enterprises over time using the local taxonomic indicators of the development of production, financial, marketing and social sustainability and total integrated indicator of the state of sustainable competitiveness. The methodical approach to the assessment of the level of sustainable enterprise competitiveness and the impact of organizational and managerial potential on the sustainable enterprise competitiveness is improved. Conceptual bases of creation of organizational and managerial potential of sustainable enterprise competitiveness are developed. The authors propose a scientific and practical approach to modelling the influence of organizational and managerial potential on the overall integrated indicator of sustainable enterprise competitiveness, which centers on the identification of possible development scenarios shaped by organizational and managerial factors determining the efficiency of ensuring sustainable competitiveness of machine-building enterprises. Substantiation is provided for the creation of a mechanism ensuring the sustainable enterprise competitiveness that takes into account available organisational and managerial potential as the basis for making quality managerial decisions on improving the adaptability of enterprises to difficult and changing external conditions.

Balanced Scorecard

2020 ◽  
pp. 185-194
Author(s):  
Greg Fisher ◽  
John E. Wisneski ◽  
Rene M. Bakker
Keyword(s):  
Human Resources ◽  
Balanced Scorecard ◽  
Financial Marketing ◽  
The Balanced Scorecard ◽  
Underlying Theory ◽  
Holistic Perspective ◽  
Marketing Operations ◽  
Core Idea ◽  
Monitoring Performance ◽  
Implement Strategy

The purpose of the balanced scorecard is to provide a holistic perspective to setting firm goals and monitoring performance. The balanced scorecard provides a financial, marketing, operations, and human resources perspective of a firm’s performance. When used to implement strategy, the balanced scorecard approach prompts managers to think about what needs to happen in different elements of the business for the strategy to take hold. It encourages managers to think about how the strategy will impact the customer, operational, and people processes to ultimately affect financial results. This chapter discusses the underlying theory, core idea, depiction, process, insight or value created, and risks and limitations of the balanced scorecard. The chapter also continues the illustration of the Chocolate Moose and applies the steps of the balanced scorecard to this case.

scholarly journals Emprendimiento Generador Solidario: Aprender Haciendo / Solidary Generator Entrepreneurship: Learn by doing

Ciencia Unemi ◽  
2016 ◽  
Vol 9 (18) ◽  
pp. 35
Author(s):  
Diego Barba Bayas ◽  
Jimena Viteri Ojeda
Keyword(s):  
Financial Marketing ◽  
Academic Experience ◽  
Management Tools ◽  
Solidarity Economy ◽  
Life Project ◽  
Use Of Technology ◽  
The Social ◽  
Business Component ◽  
Learn By Doing ◽  
Cooperative Enterprise

El uso de la tecnología y la creatividad en la práctica innovadora, hace que el docente desarrolle sus propios modelos para el mejor cumplimiento de los logros del aprendizaje, en esa línea surge el Emprendimiento Generador Solidario (EGS). El Modelo EGS es un ejercicio de simulación de una empresa cooperativa o caja solidaria de ahorro y crédito, donde ocurren situaciones muy similares a las que pasan en el entorno de este tipo de empresas. El modelo está estructurado en base a dos componentes: el social con organismos de gobierno surgidos de la representatividad de sus socios y el componente empresarial encargado del desarrollo de productos y servicios surgidos de la aplicación de herramientas de gestión: legal, administrativas, financieras, de marketing y con responsabilidad social. En este trabajo se plantea como objetivo de la experiencia académica, vivenciar la doctrina cooperativista y de la economía solidaria, para que también sean consideradas como proyecto de vida de los futuros profesionales que se forman en la Escuela de Ingeniería de Empresas de una universidad ecuatoriana. Abstract The use of technology and creativity in innovative practice makes teachers develop their own models for the best performance of learning achievement. In that line the Solidary Generator Entrepreneurship (SGE) emerges. The SGE model is a simulation exercise of a cooperative enterprise, or solidarity funds of savings and credit, where similar situations to the ones that happen in the environment of these businesses occur. The model is structured based on two components: the social one with government agencies, which were created from the representativeness of its partners; and, the business component, which is in charge of the development of products and services arising from the application of management tools: legal, administrative, financial, marketing and social responsibility. Therefore, this paper aims as an objective of the academic experience, live the cooperative and solidarity economy doctrine, to be considered as a life project for the future professionals who study in the School of Engineering of Enterprises of an Ecuadorian university.  

Taking a Mexican Company Global—The CEMEX Way

2017 ◽  
pp. 1-27
Author(s):  
S. Venkataraman ◽  
George (Yiorgos) Allayannis ◽  
Gerry Yemen
Keyword(s):  
United States ◽  
Financial Marketing ◽  
Global Scale ◽  
Leadership Team ◽  
Executive Education ◽  
Education Programs ◽  
Conference Call ◽  
Wall Street ◽  
Executive Mba ◽  
Acquisition Strategy

“Suitable for MBA, Executive MBA, GEMBA, and executive education programs, this case uses CEMEX, a global cement producer based in Mexico, to set the stage for unfolding an analysis of a growth through acquisition strategy. It offers a discussion about the firm's overall strategy to acquire on a global scale instead of growing organically and provides an opportunity to introduce basic financial, marketing, and operational terms that can be explored in subsequent classes. The material includes a PMI process that further allows discussion on that technique.The case opens with a conference call and another barrage of questions for CEO Lorenzo Zambrano about his bid to buy the Australia-based Rinker Group in October 2006. Until this point, CEMEX has had a long-standing habit of buying businesses in emerging markets; this acquisition would be a departure from that strategy. If the deal goes through, it would be the single largest acquisition in CEMEX's history, and it would be among its few forays into a developed market other than the neighboring United States. The company has grown exponentially and successfully. Why would this effort be any different? Was the acquisition a good idea or not? And if it was, how would Zambrano and his leadership team convince Wall Street and others of that?”

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