Do Personality and Belief Influence the Ownership of Private Long-term Care Insurance?

Long-term care is the largest out-of-pocket expenditure risk for the elderly. Private long-term care insurance is one crucial source to cover the gap. The study aims to investigate (1) whether wealthy people are more likely to purchase private long-term care insurance (LTCI); (2) whether personality traits are associated with ownership of LTCI; and (3) whether individual experience influences the ownership of private LTCI. We surveyed 375 participants for three groups, including nurses, executive MBA, and MBA students. EMBA group had highest percentage of personal discretionary income (defined as greater than 1,780 US dollar per month)(77.6%), followed by MBA group (17.6%) and nurse group (8.8%). The nurse group had highest in long-term caring experience for sick family members (46.4%), self-experience catastrophic diseases (11.2%), and number of family/relatives/friends share responsibilities of caregivers (2.33 persons). The nurse group had lowest risk propensity score as well as openness to experience traits. The percentage of ownership in private LTCI was 48%, 45.6%, and 28.8% for nurse, EMBA, and MBA groups, respectively. After controlling for age and tenure, results from logistic regression indicated that MBA group was less likely to own LTCI compared with nursing group. Compared with less than 30,000, only personal discretionary income 30,001~ 50,000 had higher odds ratio to own LTCI. Wealthy is inconclusive in determining ownership of private LTCI. Nurses who were lowest risk propensity and openness traits and have more sickness experience were more likely to purchase private LTCI. Believe needing LTCI is the strongest predictor in ownership of LTCI.

Process mining at Lufthansa CityLine: The path to process excellence

Process mining is a big data technology, which focuses on the discovery, monitoring, and improvement of business processes, based on real data from information systems. This teaching case describes the objectives of a German airline as it introduces process mining and discusses current and future value potentials of this technology. The case is particularly useful for executive MBA courses on Strategy (the value of IT investments) or master’s-level courses on Business Process Management. This case has three main learning objectives. First, students will evaluate the capabilities of different (technological) approaches to reaching the airline’s business goals and will make a justified decision on the feasibility of implementing process mining. Second, students will analyze the airline’s approach to implementing process mining and the challenges along the way. They will derive lessons learned and discuss approaches to solving challenges. Third, students will evaluate the value potentials of process mining. This will enable the students to make well-informed decisions on technology investments and to discover how these decisions can contribute to business goals. The case is designed to be taught in two formats. In a 90-min lecture, students need to prepare short assignments for classroom discussions. In a 180-min lecture, the assignments are included as group work during the lecture, but they require the students to read the case before class. Teaching Notes, including videos and additional study material to support group work, are available to eligible lecturers upon request.

Jindal panther: the creation of a brand

Learning outcomes The case focuses on the importance of the brand-building process, which takes place in B2B companies. Commodity companies focus a lot on the sales and distribution aspect of their marketing strategies but do not emphasize the importance of developing their brands. At the end of the discussion, the participants would be able: to examine the steps involved in conceptualizing the brand identity for an existing product in a highly competitive B2B market, as per Kapferer’s Brand Identity Matrix. To understand the steps involved in the journey of internal and external brand-building processes in B2B. To analyze the various challenges and issues faced by large organizations dealing in the metals and commodity business. Case overview/synopsis The case discusses a marketing challenge faced by Jindal Steel and Power Limited (JSPL) in launching a new brand of thermomechanical treatment (TMT) products in the market. Traditionally, the company had focused on the sales and distribution aspect of their marketing strategies but did not emphasize the importance of developing their brands. This case is based upon the challenges faced in the creation of a new brand identity for JSPL’s TMT products by the protagonist, Mr Paras Sharma (who is the brand custodian and manager in this case). Complexity academic level Postgraduate/Masters in Business Administration (MBA), Masters in Management Studies, Executive MBA. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

Impact of Work Family Conflict on Job and Life Satisfaction for Female Executive MBA Students

Work family conflict is an established phenomenon of modern economies. It becomes more intense for female labour force performing multiple roles in the society. This study was conducted to answer the research questions of impact of Work Family Conflict on Job Satisfaction and affect of job satisfaction on life satisfaction of female executive students who are working as well as studying. Purpose of the study was to identify areas of conflict, for the female students to enhance their qualification as future labour force, and examine the association between Work Family Conflict, Job Satisfaction and Life Satisfaction. The study worked on three hypotheses. The data was collected from a sample of 200 population of executive MBA students during semester from four business universities in Karachi. Questionnaire also included demographic survey questions information regarding age and marital status. The results of the survey reported negative correlation between work family conflict and job and life satisfaction. Family support, value system of traditional societies like Pakistan and individual interpretation of self-reporting method were the reasons ascertained for the results.

An Interview with the Ottawa Hospital’s Chief of Staff Dr. Virginia Roth

Dr. Virginia Roth is an infectious disease physician who has been the Ottawa Hospital’s Chief of Staff since 2018 and was the first woman to hold this position at TOH. An alumnus of the University of Ottawa Faculty of Medicine, she has also worked as an Epidemic Intelligence Service Officer at the U.S. Centers for Disease Control and Prevention (CDC) and as Director of Infection Control at TOH. She also holds an Executive MBA from the Telfer School of Management. We sat down with Dr. Roth in late-September to talk more about her career path and professional roles, the ongoing COVID-19 pandemic, and any advice for medical students as they navigate their own education and careers.

Desafios da Pandemia para o Futuro da Educação: O Caso Coppead

ABSTRACT This teaching case describes the process experienced by Coppead, one of the main graduate schools in business in Brazil, to adapt to e-learning. The change is driven by the social isolation adopted in the country due to the COVID-19 pandemic. The case reports on the decisions that the faculty collegiate, led by the director Elaine Tavares, has needed to take to circumvent the quarantine and ensure teaching continuity at Master, Doctoral, and Executive MBA levels. The case discusses the main challenges during the transition, but most importantly highlights the strategic opportunities that this shift has offered for innovation in the coming years.

Challenges for the Future of Education brought by the Pandemic: The Coppead Case

ABSTRACT This teaching case describes the process experienced by Coppead, one of the main graduate schools in business in Brazil, to adapt to e-learning. The change is driven by the social isolation adopted in the country due to the COVID-19 pandemic. The case reports on the decisions that the faculty collegiate, led by the director Elaine Tavares, has needed to take to circumvent the quarantine and ensure teaching continuity at Master, Doctoral, and Executive MBA levels. The case discusses the main challenges during the transition, but most importantly highlights the strategic opportunities that this shift has offered for innovation in the coming years.