Korean MLB players: the effects of motives and identification on fan loyalty

2019 ◽  
Vol 9 (3) ◽  
pp. 239-254 ◽  
Author(s):  
Kyu-soo Chung ◽  
Christopher Brown ◽  
Jennifer Willett
Keyword(s):  
Ethnic Identity ◽  
Structural Equation ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Team Identification ◽  
Content Type ◽  
Behavioral Loyalty ◽  
Confirmatory Factor ◽  
Baseball Fans

Purpose The purpose of this paper is to examine the factors that motivate Korean baseball fans to support Korean Major League Baseball (MLB) players and to identify the effects of the motivations on identification and behavioral loyalty. Design/methodology/approach Data were collected using a self-administered questionnaire at three Korean universities. A model was designed to see which three motivations (commitment to Korean baseball, interests in MLB and ethnic identity) affect loyalty behaviors to support Korean MLB players. In the model, the mediating effect of player identification is set to the relation between the three motivations and behavioral loyalty. The moderating effect of team identification is also set to the relation between player identification and behavioral loyalty. Collected data (n=294) were first analyzed via confirmatory factor analysis to ascertain the factor structure of the study model. Then, the study performed a structural equation modeling which finds the magnitude and significance of each causal path among designed factors. Findings All the effects were found to be significantly positive except team identification whose moderating effect was not significant. Interests in MLB had the greatest impact on the fan’s player identification followed by commitment to the Korean baseball league and their ethnic identity. It was also found that the influence of player identification was positive on behavioral loyalty. Originality/value This work can help MLB expand their fan base internationally, especially in Asian countries.

The Mediating Role of Perceived Value: Team Identification and Purchase Intention of Team-Licensed Apparel

2007 ◽  
Vol 21 (4) ◽  
pp. 540-554 ◽  
Author(s):  
Harry H. Kwon ◽  
Galen Trail ◽  
Jeffrey D. James
Keyword(s):  
Direct Effect ◽  
Purchase Intention ◽  
Goodness Of Fit ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Team Identification ◽  
Mediating Role ◽  
Fit Statistics ◽  
Licensed Merchandise

The purpose of this study was to investigate the potential mediating effect of perceived value in the relationship between team identification and intent to purchase collegiate team-licensed apparel. Direct effect, partially mediated, and fully mediated models were compared. The respondents were students (N= 110) attending a large university in the southeastern United States. Participants first completed the Team Identification Scale and then viewed a slide depicting an article of licensed merchandise (t-shirt). Participants next completed the Perceived Value and Purchase Intention Scales. Goodness-of-fit statistics indicated that the direct effect model did not fit the data. The partially mediated and the fully mediated models fit equally well; the latter was more parsimonious and thus was chosen for further analysis. Team identification explained 13.2% of the variance in perceived value; perceived value explained 42.6% of the variance in purchase intentions. The findings indicate that team identification alone did not drive the purchase intentions in this study; it is important to take into account the perceived value of the team-licensed merchandise.

Team Climate Inventory with a Merged Organization

2002 ◽  
Vol 91 (2) ◽  
pp. 651-656
Author(s):  
Ingrid Dackert ◽  
Sten-Olof Brenner ◽  
Curt R. Johansson
Keyword(s):  
Social Insurance ◽  
Work Teams ◽  
Original Version ◽  
Short Version ◽  
Team Climate ◽  
Head Office ◽  
Support For Innovation ◽  
Team Climate For Innovation ◽  
Participative Safety ◽  
Team Climate Inventory

The present study examines the team climate for innovation in work teams within a newly merged organization. Four teams working at a regional head office of a Social Insurance organization answered the Team Climate Inventory. The results were compared to those of a study by Agrell and Gustafson of more stable teams. The comparison showed that participative safety and support for innovation were rated lower and that vision was rated higher in the newly merged teams. The 38-item original inventory was used and based on the results, a 1999 proposed shortened version of 14 items by Kivimäki and Elovainio was compared with the original one. Analysis indicated that the short version can be a valid alternative to the original version but that further testing of the short version is needed.

The influence of team climate for innovation on team performance: A comprehensive meta-analysis

2012 ◽  
Vol 2012 (1) ◽  
pp. 12697
Author(s):  
Andranik Tumasjan ◽  
Maria Strobel ◽  
Christian Portele ◽  
Isabell Melanie Welpe
Keyword(s):  
Team Performance ◽  
Meta Analysis ◽  
Team Climate ◽  
Team Climate For Innovation

The mediating role of perceived value in two different price settings

2014 ◽  
Vol 15 (3) ◽  
pp. 27-39
Author(s):  
Hyungil Harry Kwon ◽  
Do Young Pyun ◽  
Kyong Keun Choi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Market Price ◽  
Perceived Value ◽  
Mediating Effect ◽  
Team Identification ◽  
Adaptation Level ◽  
Mediation Model ◽  
Mediating Role ◽  
Dissonance Theory

This study investigates the mediating effect of perceived value in the relationship between team identification and purchase intention towards licensed apparel within two different price settings (market price and 40% above market price). Considering adaptation level theory, cognitive dissonance theory and dual information processing, it is hypothesised that team identification will directly influence purchase intention when the price of a product decreases. Two models (partial mediation and full mediation) were constructed in each price setting and tested using structural equation modelling (SEM). The results indicate that the partial mediation model better fits the data for the 70,000 Won setting and the full mediation model was a better fit for the 90,000 Won setting.

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