FORECASTING THE DEVELOPMENT OF CULTURAL ENTERPRISES IN THE BALTIC STATES AND UKRAINE

The purpose of the paper is to forecast the development of cultural enterprises in the Baltic states and Ukraine. The article identifies the practical aspect. The enterprises of the cultural sector of Lithuania, Latvia, Estonia, and Ukraine are analyzed. The development of cultural enterprises of these countries is presented graphically. The forecast is made. The trend line shows the geometric representation of the average values of the analyzed indicators obtained using any mathematical function. The displayed value of the approximation’s reliability shows the compliance’s degree of the trend model with the original data, as a forecast of cultural enterprises. Methodology. The following research methods were used: the method of generalization of theoretical knowledge was used to form the authors’ approach to the definition of terms; tabular method, analysis, which was used to estimate the number and average size of enterprises in the field of culture in the Baltic states and Ukraine; the graphic method was used for the number of cultural enterprises in Lithuania, Latvia, Estonia, and Ukraine; the exponential method was used when constructing a trend line; the approximation method was used for the prediction equation; extrapolation method was used to calculate the projected number and the average size of enterprises in the cultural sectors in Lithuania, Latvia, Estonia, and Ukraine. Results. The forecast is based on the number of cultural enterprises per capita in the Baltic states and Ukraine. Conclusions are made and proposals for improving the activities of the cultural sector in the leading countries of the world are presented. The study is based on a review of the literature, scientific articles on the development of cultural enterprises in the Baltic states and Ukraine. Practical implications. Forecasting the development of cultural enterprises will make it possible to predict activities and avoid miscalculations in the area of the Baltic states and Ukraine. Value/originality. The results of this study provide an opportunity to further make a rating assessment for 2021 and a projected rating assessment of cultural enterprises in the Baltic states and Ukraine. This will provide an opportunity to learn about the level of development of Ukraine in comparison with leading European countries.