scholarly journals KECEPATAN TINGKAT PENERIMAAN DAN PERILAKU KONSUMEN TERHADAP PRODUK LAMA YANG MENGALAMI PERUBAHAN DAN PRODUK INOVASI BARU DALAM UPAYA MEMASUKI DAN MEREBUT PASAR

2017 ◽  
Vol 3 (2) ◽  
Author(s):  
Leli Deswindi
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Traditional Method ◽  
Product Life Cycle ◽  
New Product ◽  
Media Communication ◽  
Integrated Method ◽  
Campaign Activity ◽  
Integrated Media ◽  
A Company

<p><strong>Abstract</strong></p><p><em>Effectivities of the promotions have always become a hot issue in marketing field. Several marketers don’t measures the effectiveness of the campaign result. Experiences proved for the decreased of using some traditional method in the campaign activity such as commercial advertisement in electronic media. Marketers prefer to choose the application of other promotion methods. Integrated Media Communication (IMC) is the application of the total campaign tools as an integrated method that has been chosen nowadays. The goal of the IMC is to strengthen the company position in every part of the Product Life Cycle (PLC). Begin with the product development, introduction, growth, maturity and decline. How to understand the period of the acceptance from customers in term of a new product development or a product improvement. The effort of the marketer to build the relations with the customer is the key to maintains the market share, increased the growth of a company and returns the scale of profitability.</em></p><p><strong>Keywords</strong></p><p>Manajemen pemasaran, perilaku konsumen, promosi</p>

NEW PRODUCT DEVELOPMENT WITHIN SMALL AND MEDIUM-SIZED ENTERPRISES: ANALYSIS THROUGH TECHNOLOGY MANAGEMENT MAPS

2006 ◽  
Vol 03 (03) ◽  
pp. 283-302 ◽  
Author(s):  
HUW MILLWARD ◽  
CHRIS BYRNE ◽  
ANDREW WALTERS ◽  
ALAN LEWIS
Keyword(s):  
Product Development ◽  
Technology Management ◽  
Product Quality ◽  
New Product Development ◽  
New Product ◽  
Knowledge Resources ◽  
A Company

Technology management maps have been developed to evaluate new product development (NPD) within small and medium-sized enterprises (SMEs). These maps provide a graphical 'footprint' of a company in terms of knowledge, resources, quality, and innovation & change. A series of 15 case-study companies highlight that the shape and extent of the technology management maps correlate well with the overall impact of the NPD activities. Implementation of an effective NPD process is the main distinguishing factor between the best- and worst-performing companies. The inherent benefits of design-led technology are also encapsulated, specifically in the areas of resource savings and improved product quality.

Searching and Learning by Trial and Error

2011 ◽  
Vol 101 (6) ◽  
pp. 2277-2308 ◽  
Author(s):  
Steven Callander
Keyword(s):  
Brownian Motion ◽  
Life Cycle ◽  
Product Development ◽  
Dynamic Model ◽  
New Product Development ◽  
Product Life Cycle ◽  
New Product ◽  
Trial And Error ◽  
Optimal Behavior ◽  
Complete Knowledge

I study a dynamic model of trial-and-error search in which agents do not have complete knowledge of how choices are mapped into outcomes. Agents learn about the mapping by observing the choices of earlier agents and the outcomes that are realized. The key novelty is that the mapping is represented as the realized path of a Brownian motion. I characterize for this environment the optimal behavior each period as well as the trajectory of experimentation and learning through time. Applied to new product development, the model shares features of the data with the well-known Product Life Cycle. (JEL D81, D83, D92, L26)

AN EXPLORATORY STUDY OF PROJECT VISION: ITS COMPONENTS AND IMPACT ON INNOVATION SUCCESS

1999 ◽  
Vol 03 (01) ◽  
pp. 91-109 ◽  
Author(s):  
GARY S. LYNN
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Exploratory Study ◽  
New Product ◽  
Radical Innovation ◽  
Extreme Form ◽  
A Company ◽  
Project Level

The concept of corporate vision has been receiving considerable attention in the strategy scholarship. A clear and lofty organisational vision can provide direction to a company and can positively impact on its ability to succeed. Yet research on vision at the project level has been curiously lacking. The purpose of this research is to define project vision, discuss its components and its impact on successful new product development. By studying the vision on a series of innovations at one company (IBM), we identified several components of an effective vision that include clarity, agreement, support and stability. This article concludes with an assessment of the applicability of these vision components for the extreme form of innovation called radical innovation.

scholarly journals Model for technological innovation integration and new product development in firms under innovation discontinuities

2020 ◽  
Vol 10 (2) ◽  
pp. 72-80
Author(s):  
Jorge Lino Alves ◽  
Selma Regina Martins Oliveira
Keyword(s):  
Technology Integration ◽  
Product Development ◽  
New Product Development ◽  
Technological Innovation ◽  
Information Needs ◽  
Phase 1 ◽  
New Product ◽  
Product Development Process ◽  
Promethee Ii ◽  
A Company

This article aims to contribute to a new planning policy in the development of innovative products. To do so, it presents a new modelling proposal to integrate technological innovation and new product development in a company of the traditional pewter sector in Portugal, under innovation discontinuities, carried out according to the following stages: Phase 1: Modelling of the information needs in product development process; Phase 2: Determining of technology integration dimensions to the product; and Phase 3: Evaluating the performance of technology integration dimensions to the product. A case study was conducted in a company of traditional tin sector in Portugal. The investigation was helped by the intervention of specialists. In order to reduce the subjectivity in the obtained results, the methods of Categorical Judgment Law, Artificial Neural Networks, the multi-criteria Electre III methods, compromised programming and Promethee II, multivariate analysis and the neuro fuzzy technology were used. The results were satisfactory, validating the present proposal.   Keywords: Modelling proposal, planning, integration, technological innovation, new product development, traditional pewter sector.  

Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry

2015 ◽  
Vol 22 (5) ◽  
pp. 857-873 ◽  
Author(s):  
Arash Shahin ◽  
Somayeh Mohammadi Shahiverdi
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Automobile Industry ◽  
Product Life Cycle ◽  
New Product ◽  
Customer Lifetime Value ◽  
Kano Model ◽  
Content Type ◽  
Customer Lifetime ◽  
Lifetime Value

Purpose – In previous studies, historical information of customer had been used for determining customer lifetime value (CLV). The purpose of this paper is to modify CLV estimation to be applied before producing a new product. Design/methodology/approach – In this study, the CLV estimation has been modified using Kano satisfaction coefficient. The Kano satisfaction coefficient has been assumed as loyalty indicator in estimating CLV and related equations have been developed for allocating Kano requirements to various phases of product life cycle. The proposed approach has been examined in two new product options of the automobile industry. Finally, by using customers’ purchase records during three years, CLV has been calculated for both product development options. Findings – Findings indicate that CLV of the first development option is equal to 407 million and 500,000 toumans and of the second option is equal to 392 million toumans, this difference is related to different requirements of the Kano model, and as a result, to different satisfaction coefficients. Therefore, the first option has been suggested for investing in developing new product. Research limitations/implications – Application of the proposed approach is limited to short time periods. The findings are limited to the automobile industry. Originality/value – The modified approach of estimating CLV can be applied for prospective new product development in addition to traditional approaches in which, only the historical data of sold products are used. In addition, using Kano satisfaction coefficient in estimation of CLV in short periods, seems an appropriate approach for competitive industries that focus on dynamic needs of customers.

Design-Driven Integrated-Comprehensive Model CDFS Strategic Relationships

2014 ◽  
Author(s):  
Sasan T. Khorasani
Keyword(s):  
Supply Chain ◽  
Life Cycle ◽  
Product Development ◽  
New Product Development ◽  
Product Life Cycle ◽  
New Product ◽  
Added Value ◽  
Second Phase ◽  
Star Model ◽  
Product Life

Measuring quality in design-driven innovation is part of the larger subject of product design, supply chain management and new product development (NPD). In other words, better design and supply chain integration increase the efficiency and effectiveness of the production development process. In this work, I have studied the role of understanding the needs of customers and design approaches for new products through a combination of customer feedback and participation of designers in the first phase of new product development. Furthermore, I discuss why the incorporation of both designers and customer needs is important to design-driven innovation. In the second phase of this study, I present several case studies in terms of supplier-buyer relationships in order to find a solution that achieves a long-term relationship (the alliance-star model) in new product development, which is a crucial problem in the Blue Ocean Strategy. Finally, by presenting the CDFS (Customer-Designer-Firm-Supplier) strategic model, we show schematically the integrated-comprehensive process approach for creating a new innovative product from the concept phase through to the end of Product life cycle. This model presents the process of new innovation, which can ensure added value during Product life cycle.

Effectively Using Systems Thinking in New Product Development (NPD)

2018 ◽  
Vol 8 (2) ◽  
pp. 69-85
Author(s):  
Brian J. Galli
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Systems Thinking ◽  
New Product ◽  
Project Managers ◽  
Future Research ◽  
Start Up ◽  
Push Forward ◽  
A Company

This is a case study concerning technology start-up companies involved in systems thinking during new product development. It is found that systems thinking is pivotal to assisting project managers in moving a project from start to successful completion. The essence of systems thinking is getting all teams in a company to work together as one, to push forward new product development. The study reveals some of the challenges associated with implementing the systems theory in new product development for these companies. This area of study holds promise for continued future research. However, there are still some implementation issues in the real world that have been identified and perhaps are in need of further exploration.

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