Optimal Decision-Making Model of Agricultural Product Information Based on Three-Way Decision Theory

As an effective heuristic method, three-way decision theory gives a new semantic interpretation to the three fields of the rough set, which has a huge application space. To classify the information of agricultural products more accurately under certain thresholds, this paper first makes a comprehensive evaluation of the decision, particularly the influence of the attributes of the event itself on the results and their interactions. By using fuzzy sets corresponding to membership and non-membership degree, this paper analyzes and puts forward two cases of proportional correlation coefficients in the transformation of a delayed decision domain, and selects the corresponding coefficients to compare the results directly. Finally, consumers can conveniently grasp product attribute information to make decisions. On this basis, this paper analyzed the standard data to verify the accuracy of the model. After that, the proposed algorithm, based on three decision-making agricultural product information classification processing, is applied to the relevant data of agricultural products. The experimental results showed that the algorithm can obtain more accurate results through a more straightforward calculation process. It can be concluded that the algorithm proposed in this paper can enable people to make more convenient and accurate decisions based on product attribute information.

Effect of perceived product innovativeness on consumers' product attribute preferences: The mediating role of self-efficacy

On the basis of the structural alignment model, we conducted two experiments to examine the effect of consumers' perceived product innovativeness on their product attribute preferences, and to test the mediating role of self-efficacy. Data were obtained from 263 participants, and the results showed that consumers paid more attention to alignable (vs. nonalignable) attributes when purchasing new products with low (vs. high) perceived innovativeness. Our results enrich previous findings on product innovativeness and the structural alignment model, and provide practical suggestions for enterprises to develop effective marketing strategies for new products.

Product Attributes, Evaluability, and Consumer Satisfaction

We studied the determinants of consumer satisfaction with mobile phones on the basis of their perceived product attribute performance, and the disconfirmation of product attribute expectations. Disconfirmation refers to the discrepancy between the prior expectation about the performance of a product’s attributes, and its perceives realizations after purchase. Evaluability theory assumes that the perceived attribute performance has a larger effect on consumer satisfaction for easy-to-evaluate than for difficult-to-evaluate attributes, after product acquisition. Furthermore, we used predictions of the asymmetric evaluations of gains (product performs better than expected) and losses (product performs worse than expected) from prospect theory, in combination with evaluability theory. We studied how evaluability influences the effects of the asymmetric evaluations of both positive and negative disconfirmation of product attribute expectations on consumer satisfaction. Our empirical study included 3099 participants of Amazon Mechanical Turk. We found that negative attribute disconfirmation had a larger effect on satisfaction than positive attribute disconfirmation, which is in line with loss aversion theory. Although the perceived product attribute performance positively influenced satisfaction, we found little support for the effects of perceived attribute performance being influenced by attribute evaluability. However, our findings indicated that negative attribute disconfirmation influenced satisfaction to a greater extent for relatively difficult-to-evaluate attributes than for relatively easy-to-evaluate attributes. We discuss both theoretical and managerial implications of our findings.

Optimal Pricing Under Multiple-Discrete Customer Choices and Diminishing Return of Consumption

Customers make purchase decisions based on the attributes of the products offered and their prices. While the customer selects only one unit of a product in some settings, she purchases multiple products and even possibly multiple units of each product in other settings. Although several studies in the literature have addressed the former case, little attention has been paid to the latter case, this paper’s subject. In this paper, the authors consider the customer's problem and show that the set of products she purchases is one of the ordered sets based on the product attribute and prices. This paper shows that the firm's optimal pricing problem can be solved efficiently based on another ordering among the products.

The influence of product attribute, promotion mix, distribution channel, and price toward repurchase intention on iPhone

The purpose of this research is to examine the effect of product attribute on repurchase intention, the effect of promotion mix on repurchase intention, the influence of distribution channel on repurchase intention, and the effect of price on repurchase intention, both partially and simultaneously. Respondents in this study were 99 students from several universities in Yogyakarta. The analytical technique used in this research is multiple linear regression analysis, F test and t test. All tests using IBM SPSS software version 23. The results of this study prove that product attribute has a positive effect on repurchase intention, price has a positive effect on repurchase intention, and promotion mix has a positive effect on repurchase intention. Each of hypotheses discussed in detail into this article.

Is precise description in advertising always better than vague ones? – From an accessibility-diagnosability theoretical perspective

PurposeThere is always a matching effect in advertising persuasion – the information that matches product characteristics or target consumer characteristics is considered to be relatively more persuasive. Based on the accessibility-diagnosability theory, this paper discusses the influence of the matching degree between the information presentation (vague description and precise description) and product attribute (vertical attribute and horizontal attribute) on people's attitudes toward advertising.Design/methodology/approachStudy 1 aims to explore the impact of the matching effect of different information presentation methods (precise presentation vs vague presentation) and product attribute (horizontal attribute vs vertical attribute) on consumers' attitudes toward advertising; secondary data was used to support this research. Study 2 mainly used the situational simulated experiment to examine the results of study 1, and further explored the mediating mechanism of its matching effect.FindingsThe authors found that the matching degree between the information presentation method and product attribute will positively affect the fluency of advertising information processing, that is, the use of vague description of product vertical attribute can positively affect consumers' extraction fluency; while the use of precise description of product horizontal attribute can positively affect consumers' processing fluency, and both extraction fluency and processing fluency will positively affect consumers' attitude toward the advertisement.Originality/valueAn essential enlightenment of the research is that it sheds light on the interaction between product attribute (vertical attribute vs horizontal attribute) with the information presentation method (vague description vs precise description) from the perspective of accessibility-diagnosability theory, which explains consumers' information processing mechanisms in dealing with different advertising information.

Generation Z Perception of Counterfeit Product Attribute and The Influence Toward Purchase Intention

This research was conducted on 133 z generations of Indonesia. This study uses the Stimulus-Organism-Respondent model to explain counterfeit products' purchase intention in Generation z in Indonesia. This study uses SEM to analyze research results. This study's results indicate that the stimulus of past experience, product knowledge, product appearance, novelty-seeking, status consumption, and information susceptibility can affect the utilitarian and hedonic attitude of generation z towards imitation products. The utilitarian and hedonic attitudes of generation Z affect the counterfeit product purchase intention. These results can understand what stimuli can affect generation Z's attitude towards counterfeit products and how this affects the counterfeit product purchase intention.

Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness

In today‘s dynamic and turbulent environment, organizations are increasingly entering into the international market to sustain competitive advantage and explore special skills and knowledge and the need to improve their performance. This study examined how competitiveness could be achieved using product attributes and pricing strategy in Nigerian multinational firms. The survey research design was adopted. A structured questionnaire was employed in collecting data from 313 respondents in Nestle Nigeria Plc, Unilever Nigeria Plc, and P.Z. Cussons Nigeria Plc, which was obtained through Raosoft sample estimator at 95% confidence level and 5% error margin using selected multinationals in fast-moving consumer goods. Categorical regression was used to determine the effect of product attribute and pricing strategy on multinational firms‘ competitiveness in Nigeria. The study revealed that product attributes and pricing strategy have positive, significant, and joint effects on multinational firms‘ competitiveness with coefficient and p-value of β1 =0.288 (p-value<0.000) and β2 =0.289 (p-value<0.000) at F-stat=67.795 (0.000) and adj. R2 =0.381. Therefore, it is concluded that competitiveness can be achieved using product attributes and pricing strategy. It is recommended that firms place greater emphasis on their products‘ attributes and pricing to improve their competitiveness posture.