scholarly journals When Speed Breaks the Sound Barrier: The Effect of Cue Hierarchy on Expected Quality and Purchase Intentions Regarding Laptops

2020 ◽  
Vol 54 (3) ◽  
pp. e1030
Author(s):  
Anthony Piermattéo ◽  
Grégory Lo Monaco ◽  
Sylvain Delouvée
Keyword(s):  
Quality Assessment ◽  
Interaction Effect ◽  
Social Representations ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Structural Approach ◽  
Central Feature ◽  
Sound Barrier ◽  
Peripheral Cues

A few taxonomies have been proposed to categorize the cues consumers use to assess the quality of a given product. However, these taxonomies do not take into account the possible hierarchy that may exist among these cues. Through three studies we tested a taxonomy based on the structural approach to social representations. This framework proposes a distinction between central and peripheral cues. The former would be essential whereas the latter would be less important in the process of conducting quality assessment or with regard to purchase intentions. Results show that, concerning purchase intentions, a good central feature can compensate for a poor peripheral feature while the converse is not possible. Moreover, this interaction effect is mediated by the perceived quality of the product.

A comparison between economic and organic store brands

2017 ◽  
Vol 45 (12) ◽  
pp. 1298-1316 ◽  
Author(s):  
Magali Jara ◽  
Gérard Cliquet ◽  
Isabelle Robert
Keyword(s):  
Brand Equity ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Path Model ◽  
Added Value ◽  
Store Brand ◽  
Store Brands ◽  
Content Type ◽  
Further Development

Purpose The purpose of this paper is to tackle the issue of store brand equity by considering two store brand’s positioning strategies: those with high perceived added value (the organic store brands), as opposed to economic brands. It takes place in the current environmental considerations showing the important role played by the packaging in determining the store brand equity. Design/methodology/approach A PLS Path model divided into four sub-models enables the authors to make specific predictions about customers’ purchase intentions. It also provides a concise operational calculation of the brand equity of each studied store brand. Findings Results show that economic brands build their equity with reinforced packaging, and organic brands maximise their brand equity by using simple packaging. In general, reinforced packaging improves the perceived quality of economic store brands but destroys that of organic brands. The calculations of overall equity scores for each studied store brand reveal that economic brands could benefit from further development whilst organic brands already maximise their equity. Practical implications Results will enable large retailers to develop effective campaigns focussing on perceived quality and more specifically by designing packaging that are suitable for the positioning of their brands – a simple packaging for organic brands and a reinforced packaging for economic brands to maximise customers’ value. Originality/value This is one of the first studies to deepen the store brand equity, comparing two contrasting types of brands, by studying specifically variations of the levels of customers’ perceived quality depending of two types of packaging.

scholarly journals EFFECTS OF COUNTERFEITS ON BRANDED PRODUCTS IN GARMENTS INDUSTRY: A PERSPECTIVE ON CONSUMER BEHAVIOUR

2020 ◽  
Vol 2 (1) ◽  
pp. 11-32
Author(s):  
Arbab Gul ◽  
Muhammad Ali ◽  
Muhammad Ahmad Khan Qazi ◽  
Nuzulul Fatimah
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Consumer Behaviour ◽  
Perceived Quality ◽  
Two Dimensions ◽  
Purchase Intentions ◽  
Status Consumption ◽  
Counterfeit Products ◽  
Buying In

Counterfeit products are fake replicas of the real products. Deceptive counterfeits buying (consumer is well-aware about counterfeits) and non-deceptive counterfeits buying (consumer is not aware of counterfeits) are two dimensions of counterfeits buying. In Pakistan counterfeiting is an embryonic issue for many markets i.e., cosmetics, cellular, electronics, home appliances, and medicines. Furthermore, in last decade counterfeiting predominantly affect the garment’s market of branded products in Pakistan.   This study aims to investigate the counterfeit effects on consumer buying perception of branded garments products. The various determinants used in this research for counterfeit brands’ purchase intentions and attitude towards counterfeits in Pakistani context have not been used in the way as they are used in the current research. After the data analysis it has been found that Purchase Intention of branded products and Attitude towards the branded products have positive significant impact on Counterfeits Products. Perceived quality of branded products has negative significant impact on counterfeits products while Status consumption has no significant impact on counterfeits Products.

scholarly journals Pengaruh Citra Merek terhadap Niat Beli Konsumen (Studi pada Toyota Agya)

2020 ◽  
Vol 2 (3) ◽  
pp. 603
Author(s):  
Jeremi Francis Setiadi ◽  
Tommy Setiawan Ruslim
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Perceived Price ◽  
Convenience Sampling

The purpose of this study is to determine whether 1) brand image significantly influences the consumer price of Toyota Agya cars. 2) brand image significantly influences the perceived quality of consumers of Toyota Agya cars. 3) perceived price significantly influences the purchase intention of Toyota Agya car consumers. 4) perceived quality significantly influences the purchase intention of Toyota Agya car consumers. 5) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived price. 6) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived quality. Sample was selected by convenience sampling method with a total of 100 samples. And the results of this study indicate that the brand image has a positive and significant effect on the perceived price and perceived quality of Toyota Agya car consumers, the perceived price has a positive but not significant effect on the purchase intention of Toyota Agya car consumers, perceived quality has a positive and significant effect on the purchase intention of Toyota car consumers Agya, brand image has a positive but not significant effect on consumer purchase intentions mediated by perceived prices, and brand image has a positive and significant effect on consumer purchase intentions mediated by perceived qualityTujuan dari penelitian ini adalah untuk mengetahui apakah 1) Brand image berpengaruh secara signifikan terhadap perceived price konsumen mobil Toyota Agya. 2) Brand image berpengaruh secara signifikan terhadap perceived quality konsumen mobil Toyota Agya. 3) Perceived price berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya. 4) Perceived quality berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya. 5) Brand image berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya yang dimediasi oleh perceived price. 6) Brand image berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya yang dimediasi oleh perceived quality. Sampel dipilih dengan metode convenience sampling dengan jumlah sebanyak 100 sampel. Dan hasil penelitian ini menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap perceived price dan perceived quality konsumen mobil Toyota Agya, perceived price berpengaruh positif tetapi tidak signifikan terhadap purchase intention konsumen mobil Toyota Agya, perceived quality berpengaruh positif dan signifikan terhadap purchase intention konsumen mobil Toyota Agya, brand image berpengaruh positif tetapi tidak signifikan terhadap purchase intention konsumen yang dimediasi oleh perceived price, dan brand image berpengaruh positif dan signifikan terhadap purchase intention konsumen yang dimediasi oleh perceived quality

Evaluation of Supplier Performance from the Perspective of Customers by their Attitudes

2014 ◽  
Vol 708 ◽  
pp. 39-46
Author(s):  
Hana Lostakova ◽  
Zuzana Pecinova ◽  
Lenka Branska ◽  
Vladimira Vlckova ◽  
Michal Patak
Keyword(s):  
Perceived Quality ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Supplier Evaluation ◽  
Primary Research ◽  
The Past ◽  
Supplier Performance ◽  
Basic Features ◽  
The Impact

Current approaches to supplier evaluation from the perspective of customers mainly consist in the evaluation of the perceived quality of parameters of supply and services of each supplier. Although this aspect of the supplier evaluation from the perspective of customers is an essential part of the evaluation of suppliers, its drawback is the orientation to the past. So far, less attention in the evaluation of suppliers from the perspective of customers has been paid to the consequences of delivering value to customers, namely to the impact of the value delivered to customers on the attitudes of individual customers, their purchase intentions and their future purchase behavior. The article presents the basic features of the methodology of supplier evaluation focused on stages of customer readiness for future purchases from suppliers from their awareness through their preferences over other suppliers, satisfaction, retention to loyalty and results of primary research into this evaluation among purchasers of selected products determined for production consumption.

Purchase Intentions of Consumer towards Foreign Brand Apparel

2016 ◽  
pp. 185-209
Author(s):  
V. Giridhar ◽  
Rohit Joshi ◽  
Pradip H. Sadarangani
Keyword(s):  
Purchase Intention ◽  
Product Category ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Self Concept ◽  
Indian Market ◽  
Operational Strategies ◽  
Foreign Brand ◽  
Need For Uniqueness

Clothing is an important product category through which people express their interests, status, and lifestyle. With the advance of consumerist culture in India, expression of identity and social standing through clothing is becoming imminent. In this context, we have identified the factors relating to self-concept, like the need for uniqueness and clothing interest are insignificant, but the perceived quality of foreign brand apparel is a significant factor in determining the purchase intention. The construct of perceived quality forms a significant component in the modified Ajzen (1991) Model, which along with its traditional constructs suit the Indian consumer. We also find that perceived behavioural control (PBC) if split into external PBC and internal PBC become insignificant to the model. We therefore recommend that foreign entrants into the Indian market adopt suitable segmentation, distribution and operational strategies to leverage on the high quality perception of foreign brand apparel in the Indian market.

scholarly journals Full Reference Objective Quality Assessment for Reconstructed Background Images

2018 ◽  
Author(s):  
Aditee Shrotre ◽  
Lina J. Karam
Keyword(s):  
Image Quality ◽  
Quality Assessment ◽  
Quality Index ◽  
Perceived Quality ◽  
Reference Image ◽  
Statistical Measures ◽  
Full Reference ◽  
Assessment Measures ◽  
Background Image

With an increased interest in applications that require a clean background image, such as video surveillance, object tracking, street view imaging and location-based services on web-based maps, multiple algorithms have been developed to reconstruct a background image from cluttered scenes. Traditionally, statistical measures and existing image quality techniques have been applied for evaluating the quality of the reconstructed background images. Though these quality assessment methods have been widely used in the past, their performance in evaluating the perceived quality of the reconstructed background image has not been verified. In this work, we discuss the shortcomings in existing metrics and propose a full reference Reconstructed Background image Quality Index (RBQI) that combines color and structural information at multiple scales using a probability summation model to predict the perceived quality in the reconstructed background image given a reference image. To compare the performance of the proposed quality index with existing image quality assessment measures, we construct two different datasets consisting of reconstructed background images and corresponding subjective scores. The quality assessment measures are evaluated by correlating their objective scores with human subjective ratings. The correlation results show that the proposed RBQI outperforms all the existing approaches. Additionally, the constructed datasets and the corresponding subjective scores provide a benchmark to evaluate the performance of future metrics that are developed to evaluate the perceived quality of reconstructed background images.

scholarly journals The region-of-origin effect in the purchase of wine: The moderating role of familiarity

2015 ◽  
Vol 13 (3) ◽  
pp. e0103 ◽  
Author(s):  
José Manuel García-Gallego ◽  
Antonio Chamorro-Mera ◽  
María del Mar García-Galán
Keyword(s):  
Structural Equation ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Region Of Origin ◽  
Consumer Ethnocentrism ◽  
Moderating Role ◽  
Origin Effect

<p>Research on the place-of-origin effect has proliferated in recent decades, although there are still gaps in this field, especially in relation to the region-of-origin (ROO) and to the influence of certain moderating variables on the effect. The purpose of this paper is to analyse the ROO effect in the purchase of wine, paying special attention to the moderating role played by familiarity. Via a survey of 427 consumers carried out in the region of Extremadura (Spain), the paper study how variables as the region's overall image, its image as a wine producer, the perceived quality of its products, and consumer ethnocentrism affect the intention to purchase regional wines. To reach that goal, a structural equation model was applied using the Partial Least Square technique to identify the variables that explain and moderate this intention. The results show the region's overall image (2.65% of contribution to the purchase intentions explained variance), its image as a wine producer (8.39%), the perceived quality of its products (22.42%), and consumer ethnocentrism (10.23%) to affect the purchase intentions directly and indirectly. The confirmation of a moderating effect of familiarity in one of the model relationships contributes to give answer to one of the most significant questions in marketing theory about the origin effect. These results have important managerial implications for policy decision-makers, confirming the value of implementing communication campaigns that pursue improvement of the region's image as a brand.</p>

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