In the article, the authors, on the basis of a socio-technological approach, design step-by-step procedures for the renovation of sociocultural constants that have a constructive potential for the reproduction and development of regional communities. It is noted that the sociotechnological solution to the problem of the renovation of socio-cultural constants in the region presupposes the construction of this paper according to the model of an algorithm, which is the order of performing an exact sequence of actions that are clear to the executor, ensuring the achievement of the result. Proceeding from the nonlinearity of the constant renewal process, the authors substantiate the need to use a flexible algorithm, that is, an algorithm with branching, which assumes that the transition to subsequent procedures (actions) is carried out depending on the results of checking the performance of the previous procedure. In such an algorithm, reflection of completed procedures and, on the basis of it, the choice of possible further actions, which is quite adequate to the requirements of the socio-technological approach, acquires particular importance. In the algorithm for the renovation of sociocultural constants, the authors distinguish the following sequential procedures: initiation of the renovation of a constant or a system of constants; expert assessment of the validity of the choice; establishing the degree of complementarity of the constants to the dominant attitudes and orientations of the mass consciousness; establishing a normative interpretation of the content of a constant; decomposition of a constant in the form of a system of ideas, images, symbols, everyday ideas; the transformation of a constant into a permanent element of regional public discourse; formation of the “asset” constant; building a constant infrastructure. The basis for reflection at all stages of the constructed algorithm shall be the results of diagnostics (self-diagnostics).
B. PASTERNAK’S LYRIC BOOK “TWIN IN THE CLOUDS”: AUTHOR’S STRATEGIES FOR LANDSCAPE DISCOURSE FORMATION
