scholarly journals PREDIKSI TINGKAT PELANGGAN CHURN PADA PERUSAHAAN TELEKOMUNIKASI DENGAN ALGORITMA ADABOOST

2021 ◽  
Vol 21 (1) ◽  
pp. 34-43
Author(s):  
Iqbal Muhammad Latief ◽  
Agus Subekti ◽  
Windu Gata
Keyword(s):  
Data Mining ◽  
Customer Service ◽  
Secondary Data ◽  
Telecommunications Industry ◽  
Customer Relationships ◽  
Training Data ◽  
Churn Prediction ◽  
Customer Data ◽  
Adaboost Algorithm ◽  
Customer Churn

With the rapid advancement of the telecommunications industry, and competition between telecommunications companies is increasing, companies need to predict their customers to determine the level of customer loyalty. One of them is by analyzing customer data by doing a Customer Churn Prediction. Predicting Customer Churn is an important business strategy for the company. To acquire new customers is much higher cost than retaining existing customers. The ease of operator switching is one of the serious challenges that the telecommunications industry must face. By predicting customer churn, companies can take immediate action to retain customers. To retain existing customers, the company must improve customer service, improve product quality, and must know in advance which customers have the possibility to leave the company. Prediction can be done by analyzing customer data using data mining techniques. In line with this, gathering information from the telecommunications business can help predict whether customer relationships will leave the company. The data used in this study are secondary data and amount to 7.403 data customers. The data has 21 variables. This study proposes to use the ensemble method namely adaboost, xgboost and random forest and compare them. Algorithm is validated through training data and testing data with a ratio of 80:20. From the results we got using python tools, it was found that the adaboost algorithm has an accuracy of 80%.Keywords—accuracy, adaboost, churn prediction, compare model, data mining.

scholarly journals Customer Churn Prediction using Logistic Regression with Regularization and Optimization Technique

2020 ◽  
Vol 9 (9) ◽  
pp. 334-339
Keyword(s):  
Data Mining ◽  
Logistic Regression ◽  
Optimization Technique ◽  
Customer Relationship ◽  
Communication Process ◽  
Prediction Algorithm ◽  
Churn Prediction ◽  
Customer Data ◽  
Customer Churn ◽  
Customer Churn Prediction

Customer Relationship Management (CRM) is a challenging issue in marketing to better understand the customers and maintaining long-term relationships with them to increase the profitability. It plays a vital role in customer centered marketing domain which provides a better service and satisfies the customer requirements based on their characteristics in consuming patterns and smoothes the relationship where various representatives communicate and collaborate. Customer Churn prediction is one of the area in CRM that explores the transaction and communication process and analyze the customer loyalty. Data mining ease this process with classification techniques to explore pattern from large datasets. It provides a good technical support to analyze large amounts of complex customer data. This research paper applies data mining classification technique to predict churn customers in three variant sectors Banking, Ecommerce and Telecom. For Classification, enhanced logistic regression with regularization and optimization technique is applied. The work is implemented in Rapid miner tool and the performance of the prediction algorithm is assessed for three variant sectors with suitable evaluation metrics.

scholarly journals Customer churn prediction for telecommunication industry: A Malaysian Case Study

F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 1274
Author(s):  
Nurulhuda Mustafa ◽  
Lew Sook Ling ◽  
Siti Fatimah Abdul Razak
Keyword(s):  
Customer Satisfaction ◽  
Customer Service ◽  
Telecommunications Industry ◽  
Support Vector ◽  
Churn Prediction ◽  
Linear Discriminant ◽  
Customer Churn ◽  
Customer Information ◽  
Nearest Neighbours

Background: Customer churn is a term that refers to the rate at which customers leave the business. Churn could be due to various factors, including switching to a competitor, cancelling their subscription because of poor customer service, or discontinuing all contact with a brand due to insufficient touchpoints. Long-term relationships with customers are more effective than trying to attract new customers. A rise of 5% in customer satisfaction is followed by a 95% increase in sales. By analysing past behaviour, companies can anticipate future revenue. This article will look at which variables in the Net Promoter Score (NPS) dataset influence customer churn in Malaysia's telecommunications industry.  The aim of This study was to identify the factors behind customer churn and propose a churn prediction framework currently lacking in the telecommunications industry.   Methods: This study applied data mining techniques to the NPS dataset from a Malaysian telecommunications company in September 2019 and September 2020, analysing 7776 records with 30 fields to determine which variables were significant for the churn prediction model. We developed a propensity for customer churn using the Logistic Regression, Linear Discriminant Analysis, K-Nearest Neighbours Classifier, Classification and Regression Trees (CART), Gaussian Naïve Bayes, and Support Vector Machine using 33 variables.   Results: Customer churn is elevated for customers with a low NPS. However, an immediate helpdesk can act as a neutral party to ensure that the customer needs are met and to determine an employee's ability to obtain customer satisfaction.   Conclusions: It can be concluded that CART has the most accurate churn prediction (98%). However, the research is prohibited from accessing personal customer information under Malaysia's data protection policy. Results are expected for other businesses to measure potential customer churn using NPS scores to gather customer feedback.

Predicting customer churn in mobile industry using data mining technology

2017 ◽  
Vol 117 (1) ◽  
pp. 90-109 ◽  
Author(s):  
Eui-Bang Lee ◽  
Jinwha Kim ◽  
Sang-Gun Lee
Keyword(s):  
Data Mining ◽  
Decision Tree ◽  
Online News ◽  
Partial Least Square ◽  
Churn Prediction ◽  
Mining Technology ◽  
Content Type ◽  
Customer Churn ◽  
Mobile Industry ◽  
Using Data

Purpose The purpose of this paper is to identify the influence of the frequency of word exposure on online news based on the availability heuristic concept. So that this is different from most churn prediction studies that focus on subscriber data. Design/methodology/approach This study examined the churn prediction through words presented the previous studies and additionally identified words what churn generate using data mining technology in combination with logistic regression, decision tree graphing, neural network models, and a partial least square (PLS) model. Findings This study found prediction rates similar to those delivered by subscriber data-based analyses. In addition, because previous studies do not clearly suggest the effects of the factors, this study uses decision tree graphing and PLS modeling to identify which words deliver positive or negative influences. Originality/value These findings imply an expansion of churn prediction, advertising effect, and various psychological studies. It also proposes concrete ideas to advance the competitive advantage of companies, which not only helps corporate development, but also improves industry-wide efficiency.

scholarly journals A REVIEW ON CUSTOMER CHURN PREDICTION DATA MINING MODELING TECHNIQUES

2018 ◽  
Vol 11 (27) ◽  
pp. 1-7
Author(s):  
Nadeem Ahmad Naz ◽  
Umar Shoaib ◽  
M. Shahzad Sarfraz ◽  
◽  
◽  
...  
Keyword(s):  
Data Mining ◽  
Churn Prediction ◽  
Customer Churn ◽  
Modeling Techniques ◽  
Customer Churn Prediction

scholarly journals Optimal customer relationship management in telecalling industry by using data mining and business intelligence

2017 ◽  
Vol 7 (1.1) ◽  
pp. 12
Author(s):  
T. Kamalakannan ◽  
P. Mayilvaghnan
Keyword(s):  
Data Mining ◽  
Decision Making ◽  
Business Intelligence ◽  
Research Method ◽  
Support Vector ◽  
Telecommunication Industry ◽  
Churn Prediction ◽  
Customer Churn ◽  
Positive Rate ◽  
Customer Churn Prediction

Decision making system in telecommunication industries plays a more important role where it is required to find customer churn. Customer churn prediction requires finding out and analyzing the information about the business data intelligence techniques which can be done efficiently by adapting the business intelligence techniques. Business intelligence provides tools to predict and analyze the historical, current and predictive views of business operations. However, this would be more complex task with high volume of data which are gathered from million of telephone users for the time being. It can be handled effectively by introducing the data mining techniques which select the most useful information from the gathered data set from which decision making can be done efficiently. In this research method, telecommunication industry is considered in which customer churn prediction application is focused. The main goal of this research method is to introduce the data mining technique which can select the most useful information from the telecommunication industry dataset. This is done by introducing the Hybrid Genetic Algorithm with Particle Swarm Optimization (HGAPSO) method which can select the most useful information. In this research, the hybrid HGAPSO combines the advantages of PSO and GA optimally. From the selected information, decision making about the customer churn prediction can be done accurately. Finally decision making is done by predicting the customer behaviour using Support Vector Machine classification approach. The performance metrics are considered such as precision, recall, f-measure, accuracy, True Positive Rate (TPR), False Positive Rate (FPR), time complexity and ROC. Experimental results demonstrated that HGAPSO provides highly scalable which is used for prediction examination in the business intelligence.

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