Relationship between corporate social responsibility and business success: Case of the global tobacco industry

Corporate Social Responsibility is perceived as a major component of contemporary business policies. It is considered as a significant tool for business promotion and survival in the 21st century. The ideas of CSR (Welfare) and the business model, tobacco companies create a contradictory concept as it kills one-half of its chain users. Tobacco companies are strictly prohibited by international and local laws from the promotion of their products. In order to cope up with such strict laws, they start social initiatives. Hence, they take help from the idea of CSR. Through CSR they earned a soft image and entered in politics to influence public policy in their favor. This paper is an effort to discuss the real situation behind CSR initiatives of tobacco industry in Pakistan. Annual reports of Philip Morris Pakistan and Pakistan Tobacco Company are analyzed. Interviews of local companies’ owners or officials, research papers, newspaper articles and related sites have been investigated to get the conclusion. Resultantly, this paper emphasizes on the CSR regulations and centralization.

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Corporate Social Responsibility

CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies - Advances in Business Strategy and Competitive Advantage ◽

10.4018/978-1-7998-2193-9.ch004 ◽

2020 ◽

pp. 65-78

Author(s):

George Kofi Amoako ◽

Kwasi Dartey-Baah

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Competitive Advantage ◽

Banking Sector ◽

Business Success ◽

Active Involvement ◽

Banking Institutions ◽

Brand Perception ◽

National Headquarters ◽

Corporate Social

This chapter examines the extent to which corporate social responsibility (CSR) could generate and boost better brand perceptions and improve competitive advantage within some selected banks in Ghana. The concept of CSR, brand perception, and competitive advantage are discussed in relation to findings from a study that was conducted at the national headquarters of GCB Bank and Barclays Bank Limited in Accra. The results showed a good understanding of the concept of CSR from both customers and employees of both banks. There was a significant and positive connection between effective implementation of CSR initiatives, brand perception, and competitive advantage. CSR was discovered as a tool for business success in the banking sector in Ghana. This chapter explains the benefits of CSR activities to the development of impalpable organizational assets, and as a result, generating better results for banking institutions in Ghana. The authors make a case for the inclusion and active involvement of customers and employees in the CSR initiatives of banks in order to boost brand perception.

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REFINING THE ROLE OF THE CORPORATION: THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SHAREHOLDER PRIMACY THEORY

Deakin Law Review ◽

10.21153/dlr2005vol10no2art293 ◽

2005 ◽

Vol 10 (2) ◽

pp. 572 ◽

Cited By ~ 13

Author(s):

HUGH ALEXANDER GROSSMAN

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Culture ◽

Business Success ◽

Special Interest Groups ◽

Shareholder Primacy ◽

Modern Business ◽

Corporate Social ◽

The Impact

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>[</span><span>Evidence indicates that we may be witnessing a redefinition of traditional theories of the role of the corporation. Traditional shareholder primacy theory contends that a corporation is primarily responsible to its share- holders to maximise wealth, consequently social factors should not inter- fere in a corporation’s business operations. In the modern business setting however, a company’s core objective of profit maximisation must be un- derpinned by a proactive approach to corporate social responsibility in order to manage and mitigate a broader array of risk factors. Managing risk via community engagement and the implementation of socially re- sponsible strategies is increasingly linked to business success and stake- holder confidence. Intangibles such as trust, ethics, corporate culture, employee satisfaction, environmental behaviour and community responsi- bility are increasingly relevant to consumers, business partners, govern- ments, special interest groups, existing and potential employees and investors</span><span>.] </span></p></div></div></div>

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Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues

The Journal of Law Medicine & Ethics ◽

10.1111/j.1748-720x.2009.00453.x ◽

2009 ◽

Vol 37 (4) ◽

pp. 819-827 ◽

Cited By ~ 17

Author(s):

Lissy C. Friedman

Keyword(s):

Corporate Social Responsibility ◽

Public Relations ◽

Social Responsibility ◽

Secondhand Smoke ◽

Public Perception ◽

Tobacco Industry ◽

Corporate Citizenship ◽

Smoking Prevention ◽

Youth Smoking ◽

Corporate Social

Corporate social responsibility has become a potential path to legitimacy and improved public relations for both companies that produce mainstream products and those that sell vice, such as the tobacco industry. Since the early 1990s, the tobacco industry has sought to bridge the gap between the public perception it has earned as a merchant of death and its goal of gaining corporate legitimacy and normality by promoting programs, positions, and policies it hopes the general public will believe are aimed at preventing or mitigating some of the societal ills that smoking causes, such as youth smoking. There is, however, an intractable problem that corporate social responsibility efforts can mask but not resolve: the tobacco industry’s products are lethal when used as directed, and no amount of public relations or funding of ineffective youth smoking prevention programs can reconcile that fundamental contradiction with ethical corporate citizenship. The focus of this study is to better understand the tobacco industry’s corporate social responsibility efforts and to assess whether there has been any substantive change in the way it does business with regard to the issue of exposure to secondhand smoke.

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