scholarly journals Menciptakan Nilai Untuk Nasabah Dengan Strategi Customer Relationship Marketing

2017 ◽  
Author(s):  
Roni Andespa
Keyword(s):  
Relationship Marketing ◽  
Customer Value ◽  
Customer Relationship ◽  
Independent Variables ◽  
Customer Relationship Marketing ◽  
Significant Difference ◽  
Dependent Variables ◽  
Independent Variable ◽  
Marketing Variables ◽  
The City

This study is located in the city of Pekanbaru, in order to see the effect of customer relationship marketing variables on the variable banking customer value. With a sample of clients is 300. The results showed significant values among the variables of customer relationship marketing on customer value variables simultaneously is sig. 0,000 (<0,05). This shows a significant difference between the independent variables on the dependent variables simultaneously study. Significant value to the customer relationship marketing variable variable value shows the value of a partial client <0.05, where it showed a significant difference between the independent variable on the dependent variable partial research. Customer relationship marketing variables could explain the variable customer value by 54.4%, while the remaining 45.6% are influenced by variables or factors that exist outside of research. Where the value of R = 0.738 means a strong contribution value of the variable customer relationship marketing to customer value that is equal to 73.8%.

scholarly journals Pengaruh Customer Relationship Marketing Terhadap Customer Loyalty Melalui Customer Value Pada Bank Jatim Di Jember

2017 ◽  
Vol 4 (2) ◽  
pp. 178
Author(s):  
Diah Yulisetiarini ◽  
Rizal Syahrial Riadi ◽  
Gusti Ayu Wulandari
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Customer Value ◽  
Customer Relationship ◽  
Customer Relationship Marketing ◽  
Oil Export

This research is aimed to analyse the influence of customer relationship marketing and customer value to customer loyalty in Bank Jatim Jember. This reserach using explanatory research aproach, the population are those customers who of bank jatim jember with obtained 110 respondents as sample using ferdinand formulas .The analyse method in this research using path analyse .The result of this research is customer relationship marketing significantly influenced customer value, customer relationship marketing significantly influenced customer loyalty, customer value significantly influenced customer loyalty . Keywords: Instability of exports, instability indexes, non-oil, export

scholarly journals Pengaruh Customer Relationship Marketing dan Kualitas Layanan Terhadap Kepuasan : Studi Konsumen McDonald’s Kediri

2020 ◽  
Vol 5 (2) ◽  
pp. 224
Author(s):  
Nur Laely ◽  
Djunaedi Djunaedi ◽  
Dea Rosita
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Relationship Marketing ◽  
Customer Relationship Management ◽  
Fast Food ◽  
High School Education ◽  
Customer Relationship ◽  
Fast Food Restaurant ◽  
Independent Variables ◽  
Customer Relationship Marketing

McDonald's is a fast food restaurant that has a branch in Kediri. The restaurant currently has competitors that can reduce customer satisfaction. Therefore, the research conducted aims to determine the partial and simultaneous effects of using the independent variables Customer Relatioship Management and Service Quality and the dependent variable Customer Satisfaction. The sample used in this study was 93 respondents using the Slovin formula. Based on the results of the study, the characteristics of the dominant respondents at the age <20 years are female, the level of students whose income is <1 million in high school education and equivalent. Partially and simultaneously Customer Relationship Management and Service Quality, each of which has a significant influence on Customer Satisfaction. McDonald’s merupakan salah satu restoran cepat saji yang memiliki cabang di Kota Kediri. Restoran tersebut saat ini memiliki kompetitor yang dapat memberikan dampak penurunan kepuasan bagi para pelanggannya. Oleh sebab itu, dari penelitian yang dilakukan bertujuan untuk mengetahui pengaruh parsial dan pengaruh simultan dengan penggunaan variabel bebas Customer Relatioship Management dan Kualitas Layanan serta variabel terikat Kepuasan Pelanggan. Sampel yang digunakan pada penelitian ini sejumlah 93 responden menggunakan formula Slovin. Berdasarkan hasil penelitian, karakteristik responden dominan pada usia <20 tahun berjenis kelamin perempuan, tingkat pelajar/mahasiswa yang pendapatannya <1 juta pada pendidikan SMA sederajat. Secara parsial dan simultan Customer Relatioship Management dan Kualitas Layanan, masing – masing memiliki pengaruh signifikan terhadap Kepuasan Pelanggan.

PENGARUH KARAKTERISTIK WIRAUSAHA TERHADAP KEBERHASILAN USAHA PERABOT RUMAH TANGGA DI KECAMATAN JAMBI TIMUR KOTA JAMBI

2017 ◽  
Vol 1 (1) ◽  
pp. 38-56
Author(s):  
Novita Ekasari ◽  
Nurhasanah Nurhasanah
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Customer Relationship ◽  
Customer Relationship Marketing

Dewasa ini perkembangan jasa dirasakan mengalami peningkatan, hal tersebut di iringi oleh berkembangnya berbagai sektor jasa seperti jasa pembiayaan kendaraan (finance) baik untuk kendaraan roda dua maupun roda empat.. Kebutuhan akan jasa pembiayaan ini semankin dibutuhkan masyarakat, pentingnya konsumsi akan jasa pembiayaan kendaraan tersebut makin dirasakan memiliki potensi yang besar dalam diri individu maupun dalam  kegiatan usaha, dikarenakan  jasa pembiayaan (finance)  saat ini merupakan  suatu  pilihan  yang baik dalam menghadapi berbagai resiko terutama dari sisi proses yang relatif lebih cepat dan mudah dibandingkan perbankan. Dalam penelitian ini perusahaan jasa pembiayaan yang akan diangkat untuk diteliti yaitu PT. BFI Finance Jambi. Penelitian ini bertujuan untuk mengetahui dampak dari Customer Relationship Marketing terhadap Loyalitas Nasabah Pada PT.BFI Finance Jambi. Sumber data dalam penelitian  ini adalah data primer dan data sekunder. Data primer diperoleh melalui observasi, wawancara dan kuisioner yang di susun penulis menegenai customer relationship marketing terhadap customer loyalty. Sedangkan Data sekunder adalah data yang di peroleh dari PT. BFI Finance dan diperoleh pula melalui literatur buku dan internet. Penelitian ini menganalisis pengaruh relationship marketing ((People  (X1), Knowledge and Insight (X2), Process (X3), Technology (X4)) terhadap Customer Loyalty. Penelitian ini dilakukan di PT. BFI Finance Jambi. Jumlah sampel yang diambil dalam penelitian ini berjumlah 100 orang.

scholarly journals PENGARUH RESPONSIVENESS PERAWAT DALAM PRAKTIK KOMUNIKASI TERAPEUTIK TERHADAP KEPUASAN PASIEN INSTALASI RAWAT INAP RSU HAJI SURABAYA

2018 ◽  
Vol 6 (2) ◽  
pp. 173
Author(s):  
Ajenk Nanda Saprilla
Keyword(s):  
Therapeutic Communication ◽  
Patient’S Satisfaction ◽  
Independent Variables ◽  
Patients Satisfaction ◽  
Dependent Variables ◽  
Patient Responsiveness ◽  
Human Resource Training ◽  
Independent Variable ◽  
Strongly Agree ◽  
Service Standards

Background: Patient’s satisfaction is one of indicators measured in the hospital minimum service standards. In Installation of Inpatient (IRNA) of Haji Surabaya hospital, there are 17 indicators, but only nine are met (52.94%). One of them is patients’ satisfaction level amounted to 74.35% out of the standard (82%). The high number of complaints on nurses’ competence in providing services causes the unachieved patients’ satisfaction. There were 61 complaints from 2014 to 2017.Aim: This study aimed to analyze the influence of nurses’ responsiveness to patients’ satisfaction of in-patient installation (IRNA) at Haji Surabaya Hospital.Method: The questionnaires used Likert scale 1-5 for independent variables and dependent variables. The scoring scales for the independent variable or nurses’ responsiveness range from strongly disagree to strongly agree. Meanwhile, the scoring scale for the dependent variable ranges from very dissatisfied to very satisfied.Results: The findings indicated that there was a significant influence of responsiveness on patients’ satisfaction amounted to 0.003 (<α = 0.05). This indicated that the better assessment on the nurses’ responsiveness is, themore satisfied the patients are at in-patient installation (IRNA), Haji Surabaya Hospital.Conclusion: It can be concluded that more than 20% of responses was satisfied with the nurses’ responsiveness. The hospital needs to hold a human resource training especially a nurse-patient therapeutic communication training for maintaining the service quality at the hospital.Keywords: hospitalization, patient, responsiveness, satisfaction

scholarly journals ANALISIS PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN NASABAH DALAM MEMILIH PRODUK PERBANKAN (STUDI KASUS PADA NASABAH PRIORITAS BANK-BANK BUMN DI BANJARMASIN).

2019 ◽  
Vol 6 (1) ◽  
pp. 61
Author(s):  
Kristin Meilisa ◽  
Marijati Sangen
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Customer Expectations ◽  
Independent Variable ◽  
Marketing Variables ◽  
Public Banks

<p><em>This study aims to identify and analyze the influence of relationship marketing in the form of understanding customer expectations, building service partnership and trust simultaneously and partially to customer satisfaction on choosing banking products, a case study of priority customers on public Banks in Banjarmasin. The study was conducted by using multiple linear regression analysis to find the influence of the independent variable (X) to the dependent variable (Y), simultaneously and partially. The results showed that simultaneously relationship marketing variables significantly influenced customer. Partially, understanding customer expectations has no significant effects to customer satisfaction. Building service partnership and trust significanly influence customer satisfaction and trust is a dominant variable in achieving customer satisfaction. Public Bank in Banjarmasin should be able to increase trust its customers with all efforts.</em></p>

scholarly journals DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES

2019 ◽  
Vol 2 (1) ◽  
pp. 31-48
Author(s):  
I Gede Rihayana ◽  
Putu Pradiva Putra Salain ◽  
Nyoman Resa Adhika
Keyword(s):  
Relationship Marketing ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Customer Relationship ◽  
Woven Fabric ◽  
Equation Modeling ◽  
Marketing Capabilities ◽  
Main Research ◽  
Marketing Performance ◽  
Customer Relationship Marketing

The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in Denpasar City was carried out in all businesses that produce and sell woven and embroidery fabrics, and are listed in the Directory of Service Denpasar City Industry and Trade in 2016. Woven and embroidery businesses are spread in four districts with a total of 55 business units. The sample of this study is all members of the population, and placed the owners / managers of woven and embroidery fabrics as the target of the respondents. This research is a research survey using a questionnaire as the main research instrument. In addition, this study also uses independent interviews with key informants to support or explore findings from the results of the quantitative analysis. The research data were analyzed using Structural Equation Modeling (Smart-PLS), where the results showed that entrepreneurial orientation had an effect on marketing performance, but entrepreneurial orientation had no influence on marketing capabilities. Also, customer relationship marketing had an influence on marketing performance and marketing capabilities, while marketing capabilities have an influence on marketing performance.

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