A ENCONTRABILIDADE DA INFORMAÇÃO PELO USUÁRIO NA NETFLIX BRASIL
Keyword(s):
Rendering a study about human computer interaction of Netflix (in Brazil). The overall objective is to evaluate the information availability of the Netflix user in Brazil in 2018. It has the specific objectives to analyze if the information is easy to be found in streaming platform. Thereunto, the quantitative exploratory survey was carried out from the application of a survey questionnaire in a sample of 156 Netflix user. From a qualitative methodology, the task analysis with 6 people was applied to verify the familiarity and skills of finding the information in the platform. Although users are able to find content to seek information, the Netflix platform needs improvements in their search engine to optimize the findability.
Keyword(s):
2006 ◽
pp. 44-73
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