Among all factors that compose the journalistic routine, time plays an important role. It delimitates the period to produce content. Transmedia projects often need a faster pace than usual articles, mostly because the reporters need to plan before they leave newsrooms to capture content and, depending on the media used, work on different platforms to deliver the whole content. This chapter discusses the process behind three transmedia journalistic cases: Black Hawk Down (published by Philadelphia Enquirer, in 1997), Inside Disaster (released by PTV, in 2010), and Harvest of Change (published by Des Moines Register, in 2014). Using the case study method, they will be discussed, analyzing the process behind their publication. This reflection highlights how the adoption of tools and usage of paths to connect or publicize content on different media increased the relevance not only of time to create but the effort dedicated to plan the transmedia strategy.