scholarly journals PENGARUH KREATIVITAS IKLAN DAN NEGARA ASAL TERHADAP NIAT BELI DAN KEPUTUSAN PEMBELIAN MOBIL

2020 ◽  
Vol 1 (2) ◽  
pp. 11-23
Author(s):  
Tripa Annur Falah Falah
Keyword(s):  
Least Squares ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Equation Modelling ◽  
Convenience Sampling

Tujuan dari penelitian ini adalah untuk menguji hubungan antara kreativitas iklan dan negara asal terhadap niat beli dan keputusan pembelian. Model diuji melalui penggunaan metodologi persamaan struktural, Structural Equation Modelling (SEM)-Parsial Least Squares (PLS). Data empiris diambil dari 85 responden pemilik mobil Mitsubishi Xpander. Metode kuesioner dan teknik convenience sampling digunakan dalam mengumpulkan data. Analisis data dengan statistik deskriptif dan analisis model persamaan struktural digunakan untuk menguji model hipotesis. Hasil dari penelitian ini menunjukkan bahwa kreativitas iklan dan negara asal memiliki pengaruh positif terhadap niat beli dan keputusan pembelian dengan tingkat signifikan statistik 0,05.

scholarly journals Pengaruh Modal Insani dan Modal Sosial terhadap Kinerja (Studi Kasus Usaha Kecil dan Menengah (UKM) Makanan dan Minuman Kota Bogor)

2016 ◽  
Vol 5 (3) ◽  
pp. 244
Author(s):  
Layla Khoirrini ◽  
Lindawati Kartika
Keyword(s):  
Performance Analysis ◽  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Equation Modelling

<p>Usaha Kecil dan Menengah (UKM) makanan dan minuman kota Bogor mampu menyerap banyak tenaga kerja. Tenaga kerja merupakan aset bagi perusahaan dalam bentuk modal insani dan modal sosial. Tujuan penelitian ini adalah menganalisis secara deskriptif, menganalisis pengaruh modal insani dan modal sosial terhadap kinerja UKM makanan dan minuman Kota Bogor, serta memformulasikan rekomendasi untuk meningkatkan kinerja UKM. Metode penelitian yang digunakan antara lain analisis deskriptif, <em>Importance Performance Analysis </em>(IPA), <em>fishbone</em> diagram, dan <em>Structural Equation Modelling</em> (SEM) dengan pendekatan <em>Partial Least Squares </em>(PLS). Hasil analisis SEM menyatakan bahwa pengetahuan lain  dan dimensi struktural berpengaruh terhadap modal insani dan modal sosial, di mana modal insani dan modal sosial berpengaruh positif dan signifikan terhadap kinerja. Oleh karena itu, peningkatan kinerja pada UKM direkomendasikan melalui beberapa kegiatan penunjang antara lain: membentuk sistem pengendalian mutu dan penyusunan standar pelaksanaan produksi, memperbaiki sarana prasarana yang dimiliki oleh UKM, serta ikut serta dalam pelatihan untuk meningkatkan kompetensi pekerja UKM.</p>Kata kunci: kinerja UKM, modal insani, modal sosial, <em>partial least squares, </em><em>structural equation modelling</em>

scholarly journals The effect of soft skills, ethics, and value on the willingness of employers to continue recruiting UMT graduates

2021 ◽  
pp. 1689-1698
Author(s):  
Abdul Hafaz Ngah ◽  
Nurul Izni Kamalrulzaman ◽  
Fauzayani Ibrahim ◽  
Noor Azuan Abu Osman ◽  
Nur Asma Ariffin
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Survey Data ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Online Survey ◽  
Soft Skills ◽  
Moderating Effect ◽  
Equation Modelling ◽  
The Relationship

This study aims to investigate the effect of soft skills and ethics and value on the employers’ willingness to continue recruiting Universiti Malaysia Terengganu (UMT) graduates, together with the moderating effect of knowledge on the relationship between soft skills and the employers’ willingness to continue recruiting UMT graduates. The study’s respondents comprised of 208 employers in Malaysia who responded through an online survey using Google Forms. The survey data was then analyzed using the Partial Least Squares Structural Equation Modelling (PLS-SEM), indicating that soft skills positively affected the employers’ willingness to continue recruiting UMT graduates. Nevertheless, ethics and value were found to be insignificant factors on the employers’ willingness to continue recruiting UMT graduates. It was also revealed that knowledge had the moderating effect on the relationship between soft skills and the employers’ willingness to continue recruiting UMT graduates. Therefore, universities were recommended to invest in soft skills and knowledge education to ensure that graduates met the employers’ professional recruitment standards in areas of expertise.

A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras

2019 ◽  
Vol 18 (2) ◽  
pp. 5
Author(s):  
Melania Salazar-Ordóñez ◽  
Rosa Cordón-Pedregosa ◽  
Macario Rodríguez-Entrena
Keyword(s):  
Least Squares ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Relational Model ◽  
Health Claim ◽  
Nutrition Labels ◽  
Equation Modelling ◽  
Path Modelling ◽  
Mediator Variable

<div data-canvas-width="378.3939161912854"><p>This research analyses consumer behaviour related to the purchase of handmade and locally made agrifood products in Western Honduras (Occidental Region). A relational model was built, and structural equation modelling (SEM) by means of variance-based partial least squares (PLS) path modelling was applied. The existence of a mediator variable was also examined. The results showed that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and who are younger.</p></div>

scholarly journals Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention: Brand Loyalty Sebagai Variabel Mediasi

2020 ◽  
Vol 4 (6) ◽  
pp. 270
Author(s):  
Alexandra Fenetta ◽  
Keni Keni
Keyword(s):  
Brand Loyalty ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Equation Modelling ◽  
Convenience Sampling

The aim of this study are: first, to explore the effects of brand awareness, perceived quality and brand loyalty on purchase intention. Second, to explore the effects of brand awareness and perceived quality on brand loyalty. Third, to find out the effects of brand awareness and perceived quality on purchase intention if mediated by brand loyalty. The samples that are used in the research are 150 respondents in Jakarta conducted by convenience sampling. The data techniques are processed using structural equation modelling on software SmartPLS 3.2.8. The results of this research are: first, brand awareness and perceived quality do not have a positive impact on purchase intention, yet brand loyalty has a positive impact on purchase intention. Second, brand awareness and perceived quality have a positive on brand loyalty. Third, brand awareness and perceived quality have a positive impact on purchase intention if mediated by brand loyalty.

scholarly journals Persepsi Lingkungan Belajar dan Keinginan untuk Meningkatkan Pengetahuan Terhadap Niat Memilih Karier Akuntansi

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Saarce Elsye Hatane ◽  
Fannie Felita Setiawan
Keyword(s):  
Learning Environment ◽  
Career Choice ◽  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Current Knowledge ◽  
Equation Modelling ◽  
Knowledge Enhancement ◽  
Modelling Techniques

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi lingkungan belajar (PLB) terhadap niat dalam memilih karier akuntansi (MKA), dengan variabel mediasi keinginan untuk meningkatkan pengetahuan saat ini (KMP). Pendekatan penelitian survei online diadopsi untuk menguji variabel dalam penelitian ini. Data yang digunakan adalah hasil survei pada 503 mahasiswa jurusan akuntansi di wilayah Jawa. Data tersebut kemudian dianalisis dan hipotesis diuji menggunakan partial least squares structural equation modelling techniques. Hasil dari penelitian ini menunjukkan bahwa minat mahasiswa untuk meningkatkan pengetahuan saat ini ditemukan memiliki kemampuan untuk memediasi hubungan antara persepsi lingkungan belajar dengan keinginan untuk memilih karier akuntansi. Perbedaan generasi dapat membuat perbedaan persepsi dan orientasi dalam memilih karier akuntansi. Maka dari itu penelitian selanjutnya dapat mempertimbangkan cakupan yang lebih luas dan objek yang lebih terbaru. Penelitian ini menggabungkan variabel learning environment, current knowledge enhancement dan career choice ke dalam satu model penelitian dimana dalam penelitian sebelumnya variabel-variabel ini belum pernah dihubungkan menjadi satu.

scholarly journals Pengaruh Efikasi Guru Terhadap Stail Disiplin Guru

2017 ◽  
Vol 22 ◽  
pp. 62-75
Author(s):  
Nazri Halim ◽  
Yaakob Daud
Keyword(s):  
Teacher Efficacy ◽  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation Modelling ◽  
Primary Schools ◽  
Structural Equation ◽  
Great Influence ◽  
Survey Method ◽  
Sense Of Efficacy ◽  
Equation Modelling

Appropriate discipline style should be used by the teachers to discipline the students.Teacher are unsured and confused when handling student discipline and show the absence of a strong teacher efficacy.Thus, the objective of this study was to examine the influence of the teacher efficacy towards the Teacher Discipline Style, i.e: Supporter, Abdicator, Enforcer, Negotiator and Compromiser (Tomal,1999). Appropriate discipline style is determined by the highest rate of the teachers’ efficacy. The survey method used a cross sectional design that was carried out among 320 teachers who are the Disciplinary Committee members in national primary schools in Kedah and Perlis. Two instruments are used, Teachers’ Sense of Efficacy Scale (TSES) and The Teacher Discipline Five Style Inventory. Descriptive data are analyzed using SPSS version 19. Inferential statistics are analyzed by using Partial Least Squares Structural Equation Modelling 3(PLS-SEM 3). The findings show that the teacher efficacy has a great influence on Negotiator discipline style but has no influence on the Abdicator discipline style. The findings of this study can contribute to the Ministry Of Education (MOE) as a guide to the selection of a discipline teacher in school and also identify teachers that use the disciplinary style that has lower influence of teacher efficacy to take preventive action. Abstrak Stail disiplin yang sesuai perlu digunakan oleh guru untuk mendisiplinkan pelajar. Guru tidak pasti pasti dan keliru semasa mengendalikan disiplin pelajar dan menunjukkan ketiadaan efikasi guru yang mantap. Justeru, objektif kajian ini adalah mengkaji Pengaruh Efikasi Guru Terhadap lima Stail Disiplin Guru iaitu Penyokong, Penyerahan, Penguatkuasaan, Kompromi dan Penguatkuasaan (Tomal, 1999). Stail disiplin yang sesuai ditentukan melalui kadar efikasi guru yang paling tinggi. Kajian tinjauan menggunakan reka bentuk keratan rentas telah dijalankan terhadap 320 orang guru jawatankuasa disiplin daripada sekolah kebangsaan di Kedah dan Perlis. Dua instrumen digunakan iaitu Teachers’ Sense of Efficacy Scale – TSES), dan The Teacher Discipline Five-Style Inventory. Penganalisisan data deskriptif menggunakan SPSS versi 19. Statistik inferensi menggunakan Partial Least Squares Structural Equation Modelling (PLS-SEM 3). Dapatan kajian menunjukkan efikasi guru mempunyai pengaruh yang tinggi terhadap stail disiplin Perundingan Namun tidak mempunyai pengaruh terhadap stail disiplin Penyerahan. Dapatan kajian ini dapat memberikan sumbangan kepada Kementerian Pendidikan Malaysia (KPM) sebagai panduan pemilihan guru disiplin di sekolah serta mengenalpasti guru yang menggunakan stail disiplin yang mempunyai pengaruh efikasi yang rendah untuk dilakukan tindakan pencegahan. 

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