Evaluating Customer Satisfaction with Pharmaceutical Counselling Services using the Kano-Model Approach

2020 ◽  
Vol 11 (06) ◽  
Keyword(s):  
Customer Satisfaction ◽  
Kano Model ◽  
Counselling Services ◽  
Model Approach

scholarly journals Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach

2021 ◽  
Vol 9 (1) ◽  
pp. 57
Author(s):  
S. K. Dash
Keyword(s):  
Customer Satisfaction ◽  
Quality Attributes ◽  
Kano Model ◽  
One Dimensional ◽  
Customer Perspective ◽  
Packaging Industry ◽  
Marketing Tool ◽  
Structured Questionnaire ◽  
Model Approach

<p>The packaging industry in India is predicted to grow at 18% annually. In recent years Packaging becomes a potential marketing tool. The marketer should design the packaging of high quality from customer perspective.  As the research in the area of packaging is very few, study of quality attributes of Packaging is the need of the hour and inevitable. An empirical research was conducted by applying Kano Model. The researcher is interested to find out the perception of the customers on 22 quality attributes of packaging. 500 respondents which were selected randomly were asked about their experience of packing on everyday commodities through a well-structured questionnaire.  The classification of attribute as must-be quality, one-dimensional quality, attractive quality, indifferent quality and reverse quality was done by three methods. Marketer should make a note of it and prioritise the attributes for customer satisfaction.</p>

Kano model analysis for enhancing customer satisfaction of an automotive product for Indian market

2021 ◽  
Author(s):  
Janmejay Bhardwaj ◽  
Ashu Yadav ◽  
Manvendra Singh Chauhan ◽  
Avanish Singh Chauhan
Keyword(s):  
Customer Satisfaction ◽  
Model Analysis ◽  
Indian Market ◽  
Kano Model

Mehr Kundenzufriedenheit mit weniger Aufwand – Ressourcensparende Anforderungssammlung mit dem Kano-Modell/More Customer-Satisfaction with Less Effort – Minimized Efforts in the Requirements Elicitation Process with the Kano-Model

Konstruktion ◽  
2016 ◽  
Vol 68 (06) ◽  
pp. 83-89
Author(s):  
Miriam O´Shea ◽  
Günther Pawellek ◽  
Florian Henrichmann ◽  
Andreas Schramm
Keyword(s):  
Customer Satisfaction ◽  
Requirements Engineering ◽  
Requirements Elicitation ◽  
Kano Model ◽  
Elicitation Process

Inhalt: Die korrekte und vollständige Erfassung der Wünsche und Forderungen der Kunden ist für eine erfolgreiche Platzierung eines Produktes am Markt essentiell. Für Unternehmen steht dabei aber ebenso die Wirtschaftlichkeit im Vordergrund, so dass die Sammlung der Kundenforderungen zielgerichtet und effizient vorgenommen werden muss. Der im Folgenden vorgestellte Prozess zur Forderungserhebung baut zum einen auf dem zweidimensionalen Modell zur Erklärung der Kundenzufriedenheit von Kano et al. und zum anderen auf dem Requirements Engineering-Ansatz auf. Ausgehend von einer Einteilung der Kundenforderungen in mehrere Kategorien werden auf jede Kategorie individuell abgestimmte Erhebungsmethoden ermittelt. Der Aufwand je Kategorie kann dabei auf Produktart und Marktplatzierung bewusst abgestimmt werden.

scholarly journals Experiment of Telecom Customer’s Needs and Satisfaction Based on Kano Model

2019 ◽  
Vol 9 (2) ◽  
pp. 5074-5077
Keyword(s):  
Customer Satisfaction ◽  
Behavioral Intentions ◽  
Network Performance ◽  
Service Providers ◽  
Kano Model ◽  
One Dimensional ◽  
Wide Range ◽  
Telecom Service ◽  
Four Quadrant

with the changing technology customers are more aware of services available to them. They access wide range of information of available products and services which has lead to change in their perception about services and service providers. This has made telecom a hard sector to survive for telecom service providers. These changes in behavioral intentions has made it necessary to us understand what all services customers feel a mandatory part of telecom service and what attract them to reuse the service. To study these customers needs Kano model was applied to category services of SERVQUAL model on four quadrant - attractive, one dimensional, must-be and indifferent. The result stated that network performance attract telecom customers the most and tangibility factors are the ones which service providers can minimize as customers are indifferent about them. Safety and security in transaction is one dimensional factor that can increase customer satisfaction. Must be attributes need to be continued to maintained customers stay with the telecom brands. Thus study tried to understand behavior of customers and identify factors that could increase customer satisfaction.

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