University reputation management : experimental study of the influence of identity and image on reputation and behavioral intentions

2011 ◽  
Author(s):  
Youngah Lee
Keyword(s):  
Experimental Study ◽  
Behavioral Intentions ◽  
Reputation Management ◽  
University Reputation

Source Effects on Psychological Reactance to Regulatory Policies: The Role of Trust and Similarity

2018 ◽  
Vol 40 (5) ◽  
pp. 591-620 ◽  
Author(s):  
Hwanseok Song ◽  
Katherine A. McComas ◽  
Krysten L. Schuler
Keyword(s):  
Experimental Study ◽  
Risk Reduction ◽  
Indirect Effect ◽  
Behavioral Intentions ◽  
Psychological Reactance ◽  
Source Effects ◽  
Regulatory Policies ◽  
Message Source ◽  
Different Sources

Efforts to communicate risk reduction policies must consider how target audiences will respond to the source of the message. This study investigates how modifying the message source enhances or diminishes psychological reactance against a policy designed to curb a wildlife disease. In an experimental study, we attributed a press release announcing this policy to different sources. We found that the source had an indirect effect on reactance, which subsequently affected attitudes toward the policy and behavioral intentions. Specifically, the more similar and trustworthy participants perceived the source, the less likely the source was to induce freedom threat or reactance.

Exploring the effective restaurant CrM ad

2016 ◽  
Vol 28 (11) ◽  
pp. 2473-2492 ◽  
Author(s):  
Sung-Bum Kim ◽  
Kathleen Jeehyae Kim ◽  
Dae-Young Kim
Keyword(s):  
Experimental Study ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Restaurant Industry ◽  
Content Type ◽  
Cause Related Marketing ◽  
The Impact ◽  
Social Causes ◽  
Practical Implications ◽  
Marketing Messages

Purpose This experimental study aims to examine the effectiveness of cause-related marketing messages that incorporate both text and visuals, as compared to messages comprised solely of text, on the attitudes and behavioral intentions of restaurant customers, and to see if the impact varies across four categories of social causes (health, animal welfare, human services and the environment). Design/methodology/approach This experimental study uses a 2 (type of message) × 4 (cause category) between-subjects design. Findings Restaurant messages that combine text and visuals are more effective than restaurant messages with only text in engendering positive attitudinal and behavioral responses. This paper also found interaction effects between advertisement type and cause category on individuals’ responses (i.e. attitudes and behavioral intentions). Practical implications The messaging strategies suggested by this research will allow the restaurant industry to capitalize on the value of cause-related marketing initiatives. Originality/value This research contributes to the hospitality literature by expanding the realm of research on effective cause-related marketing initiatives.

scholarly journals Can Beach Cleans Do More Than Clean-Up Litter? Comparing Beach Cleans to Other Coastal Activities

2016 ◽  
Vol 49 (5) ◽  
pp. 509-535 ◽  
Author(s):  
Kayleigh J. Wyles ◽  
Sabine Pahl ◽  
Matthew Holland ◽  
Richard C. Thompson
Keyword(s):  
Experimental Study ◽  
Behavioral Intentions ◽  
Positive Mood ◽  
Well Being ◽  
The Other ◽  
Future Research ◽  
Psychological Benefits ◽  
Educational Value ◽  
Walking Activity ◽  
Local Impact

Coastal visits not only provide psychological benefits but can also contribute to the accumulation of rubbish. Volunteer beach cleans help address this issue, but may only have limited, local impact. Consequently, it is important to study any broader benefits associated with beach cleans. This article examines the well-being and educational value of beach cleans, as well as their impacts on individuals’ behavioral intentions. We conducted an experimental study that allocated students ( n = 90) to a beach cleaning, rock pooling, or walking activity. All three coastal activities were associated with positive mood and pro-environmental intentions. Beach cleaning and rock pooling were associated with higher marine awareness. The unique impacts of beach cleaning were that they were rated as most meaningful but linked to lower restorativeness ratings of the environment compared with the other activities. This research highlights the interplay between environment and activities, raising questions for future research on the complexities of person-environment interactions.

scholarly journals UNIVERSITY REPUTATION ROLE IN COMPETITIVE ENVIRONMENT

2018 ◽  
pp. 22-26
Author(s):  
Andrey Vasilevich PROKHOROV ◽  
Nataliya Andreevna ZHMYREVA
Keyword(s):  
Reputation Management ◽  
Educational Services ◽  
The Internet ◽  
Competitive Advantages ◽  
Online Environment ◽  
Highly Qualified ◽  
University Reputation ◽  
Grant Support ◽  
Reputation Effects ◽  
The University

Universities in modern conditions operate in the educational services market, which is characterized by intense competition. This competition covers various areas: competition for applicants, highly-qualified employees, funds from various sources, including in the form of grant support. Competition forces universities to search for additional competitive advantages, which include the image, a strong brand of the institution. In recent years the specialists’ attention is paid to the university reputation, which largely depends on the choice of the target audience. The concept of university reputation is considered, the main reputation effects are characterized, vision of university reputation management features is presented. With the development of the Internet as a world of social networks the character of reputation information in the online environment has particular importance, which is associated with the scope and speed of its dissemination. Managing reputation in this area is associated with the monitoring both hand and machine, the struggle against negative information.

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