The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption

2021 ◽  
Vol 30 (1) ◽  
pp. 30-46
Author(s):  
Ted Hayduk ◽  
Matthew Walker
Keyword(s):  
Firm Level ◽  
Upper Echelon ◽  
Local Revenue ◽  
Brand Building ◽  
Upper Echelons Theory ◽  
Marketing Relationship ◽  
Revenue Streams ◽  
Online Traffic ◽  
Game Attendance ◽  
Ability To Drive

Scholarship has established that characteristics of a firm’s upper echelon affect firm-level outcomes in a range of industries. In professional sport, firms depend on live game attendance and, increasingly, the consumption of online content to generate local revenue. The ability to drive these two revenue streams depends on a franchise’s competencies in marketing, relationship management, and brand building. In this research, we speculate those competencies start at the top, i.e., with ownership. Using upper echelons theory (UET), we hypothesize that franchises with owners who have substantial marketing expertise are better able to drive attendance and online search traffic. Using a panel dataset of 30 teams over a 10-season period, we found that ownership expertise in marketing was generative of significantly more attendance but perhaps not significantly greater online traffic. The results are discussed in the context of UET, and implications for practitioners are presented.

The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption

2021 ◽  
Vol 30 (1) ◽  
pp. 30-46
Author(s):  
Ted Hayduk ◽  
Matthew Walker
Keyword(s):  
Firm Level ◽  
Upper Echelon ◽  
Local Revenue ◽  
Brand Building ◽  
Upper Echelons Theory ◽  
Marketing Relationship ◽  
Revenue Streams ◽  
Online Traffic ◽  
Game Attendance ◽  
Ability To Drive

Scholarship has established that characteristics of a firm’s upper echelon affect firm-level outcomes in a range of industries. In professional sport, firms depend on live game attendance and, increasingly, the consumption of online content to generate local revenue. The ability to drive these two revenue streams depends on a franchise’s competencies in marketing, relationship management, and brand building. In this research, we speculate those competencies start at the top, i.e., with ownership. Using upper echelons theory (UET), we hypothesize that franchises with owners who have substantial marketing expertise are better able to drive attendance and online search traffic. Using a panel dataset of 30 teams over a 10-season period, we found that ownership expertise in marketing was generative of significantly more attendance but perhaps not significantly greater online traffic. The results are discussed in the context of UET, and implications for practitioners are presented.

Financing Social Enterprises: An Upper Echelon Perspective

2021 ◽  
pp. 231971452110330 ◽  
Author(s):  
Ritesh Shahi ◽  
Nadiya Parekh
Keyword(s):  
Organizational Factors ◽  
Social Enterprises ◽  
Social Entrepreneurs ◽  
Upper Echelon ◽  
Financial Decisions ◽  
Financing Decisions ◽  
Study Approach ◽  
Upper Echelons Theory ◽  
Financing Strategy

Social entrepreneurship literature is silent on what governs social enterprises’ (SE) financing decisions in contexts where there are no clear legal distinctions between social and commercial enterprises. Using a qualitative multiple case study approach, this research explores how social entrepreneurs decide their financial strategies and evaluate investors in such contexts where such blurred boundaries exist. The case study of nine Indian SEs operating in emerging sectors of health, education, and agriculture reveals social entrepreneurs’ perspectives on SE financing and practical dilemmas faced when moving beyond donation is considered. Our findings present that the organizational factors governing their financing strategy and due diligence criteria used for investor evaluation reflect the social entrepreneur’s value-based lens of self-conceptualizing their own vision of ‘What is a Social Enterprise’ in their financial decisions. Though this does not adhere to popular capital structure theories used in commercial finance, it conforms with Hambrick and Mason’s Upper Echelons Theory, which states that organizations reflect their top executive’s values and belief in their decisions. We observe in our study that self-discretion and value expression is a contextual necessity for social entrepreneurs operating in emerging sectors where there are no clear legal distinctions in organizational forms or theoretical directives on financing decisions.

scholarly journals How CEO Workaholism Influences Firm Performance: The Roles of Collective Organizational Engagement and TMT Power Distance

2021 ◽  
Vol 12 ◽  
Author(s):  
Zhuolin She ◽  
Quan Li ◽  
Jilei Zhou
Keyword(s):  
Firm Performance ◽  
Management Practices ◽  
Power Distance ◽  
Initial Attempt ◽  
Firm Level ◽  
Upper Echelons Theory ◽  
Organizational Engagement ◽  
High Level ◽  
The Relationship ◽  
Positive Effect

Based on upper echelons theory, the current study examines how and under what conditions CEO workaholism influences firm performance. Specifically, we propose that CEO workaholism is positively related to collective organizational engagement, which has a subsequent positive effect on firm performance. Top management team (TMT) power distance would moderate the relationship between CEO workaholism and collective organizational engagement in such a way that workaholic CEOs are more likely to stimulate collective organizational engagement when TMTs have a high level of power distance. Findings based on multi-source, multi-wave data from a sample of 122 CEOs in state-owned enterprises and their corresponding TMT members supported the hypotheses. This study is an initial attempt to empirically examine the effects of leader workaholism at the firm level, which answers the call for more research into the intersection of workaholism and leadership and carries implications for organizational management practices.

The Chief Political Officer: CEO Characteristics and Firm Investment in Corporate Political Activity

2016 ◽  
Vol 58 (3) ◽  
pp. 612-643 ◽  
Author(s):  
Bruce C. Rudy ◽  
Andrew F. Johnson
Keyword(s):  
Demographic Characteristics ◽  
Political Activity ◽  
Firm Investment ◽  
Upper Echelons ◽  
Corporate Political Activity ◽  
Firm Level ◽  
Upper Echelons Theory ◽  
Educational Backgrounds ◽  
Ceo Characteristics

Research on corporate political activity has considered a number of antecedents to a firm’s engagement in politics. The majority of this research has focused on either industry or firm-level motivations that lead to corporate political activity, leaving the role of the firm’s leader noticeably absent in such scholarship. This article combines ideas from Upper Echelons Theory with research in corporate political activity to bridge this important gap. More specifically, this research utilizes CEO demographic characteristics to determine (a) whether a firm will invest in political activity and (b) how these characteristics influence the particular approach to political activity the firm undertakes. Considering 27 years of data from large U.S. firms, we find that a CEO’s age, tenure, functional, and educational backgrounds influence whether and how the firm invests in political activity.

Marshallian Cross: An Alternative Justification and Related Issues

2013 ◽  
pp. 108-120 ◽  
Author(s):  
L. Grebnev
Keyword(s):  
Alternative Treatment ◽  
Supply And Demand ◽  
Firm Level ◽  
Economics Courses ◽  
Introductory Economics

The paper provides a justification of the laws of supply and demand using the concept of a marginal firm (technology) for the case of perfect competition.The ideological factor of excessive attention to the analysis of marginal parameters at the firm level in the introductory economics courses is discussed. The author connects these issues to the ideas of J. B. Clark and gives an alternative treatment of exploitation.

Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery

2018 ◽  
Vol 6 (7) ◽  
pp. 45
Author(s):  
Gunjan Gumber ◽  
Jyoti Rana
Keyword(s):  
Organic Food ◽  
Brand Awareness ◽  
National Capital Region ◽  
Promising Alternative ◽  
Brand Recall ◽  
Brand Building ◽  
Brand Recognition ◽  
National Capital ◽  
High Level ◽  
Structured Questionnaire

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.

Sign in / Sign up

Export Citation Format

Share Document