scholarly journals Does Italian origin really determine a price premium for fluid milk? Evidences from a hedonic price analysis

2020 ◽  
pp. 1-22
Author(s):  
Samuele Trestini ◽  
Alice Stiletto
Keyword(s):  
Country Of Origin ◽  
Price Premium ◽  
Hedonic Price ◽  
Omega 3 ◽  
Uht Milk ◽  
Hedonic Price Analysis ◽  
Forestry Policies ◽  
Italian Origin ◽  
Price Analysis ◽  
First Time

The regulation 1169/2011, which aims to protect the consumers in relation to food information, stresses the fact that the country of origin is become a key attribute for consumers in their purchasing decision. In 2014, the Italian Ministry of Agricultural, Food and Forestry Policies, with the Decree of 9 December 2016 - based on art. 26 of Reg. 1169/2011 – introduced the obligation of labelling the country origin of milk used in all dairy products and therefore for the first time for uht milk. In this context, the aim of the study is to evaluate the price premium of different quality attributes on uht milk sold in Italy, with particular regard to the country of origin of milk.From the analysis, it emerges that Italian origin of milk has a significant and positive effect on price, together with the type of retailer (i.e. hypermarket), notorious brands, plastic packaging, high and middle placement on the shelves, organic attribute and the enrichment with omega 3, phosphorus or fibre.

scholarly journals The country of origin effect: a hedonic price analysis of the Chinese wine market

2018 ◽  
Vol 120 (6) ◽  
pp. 1264-1279 ◽  
Author(s):  
Lala Hu ◽  
Andrea Baldin
Keyword(s):  
Country Of Origin ◽  
Hedonic Pricing ◽  
Policy Implications ◽  
Reduced Form ◽  
Future Research ◽  
Primary Role ◽  
Hedonic Price ◽  
Content Type ◽  
Hedonic Price Analysis ◽  
Price Analysis

PurposeThe purpose of this paper is to analyse the country of origin (COO) effect on wine purchase in China by considering a sample from an e-commerce website. The paper contribute to the literature on hedonic pricing by applying this model to the Chinese market and including COO as product attribute.Design/methodology/approachA hedonic price model is adopted to measure the effect of search attributes on wine sales in China. A reduced form of the classical hedonic analysis is used as in Nerlove (1995), given the assumption that prices and attributes are taken as exogenous to consumers.FindingsResults show that the COO represents the attribute that most influences wine sales in China. Protected indicators of origin, which denote wine with recognised certificates, are also significant, reinforcing the importance of the production area. Vintage attribute does not impact sales, suggesting a low level of consumer experience with wine.Research limitations/implicationsThe study suffers from the limitations of results’ generalisability, given the size and characteristics of the sample. In the future research, the model should be tested on a larger sample. Moreover, it can be applied on other products, in which COO represents an information and quality cue.Practical implicationsFirms operating in sectors where COO implies specific characteristics of quality should enhance this attribute in their marketing strategies to increase their competitive advantage. Also policy implications with respect to the governmental actions to support wine producers are discussed.Originality/valueHedonic price analysis represents a well-established model; however, to the best of the authors’ knowledge it has never been used in China before. This study also highlights the primary role of COO as search attribute in wine purchase.

A Hedonic Price Analysis of the Outfitter Market for Trout Fishing in the Rocky Mountain West

2012 ◽  
Vol 17 (6) ◽  
pp. 446-462 ◽  
Author(s):  
Heidi M. Pitts ◽  
Jennifer A. Thacher ◽  
Patricia A. Champ ◽  
Robert P. Berrens
Keyword(s):  
Rocky Mountain ◽  
Hedonic Price ◽  
Hedonic Price Analysis ◽  
Rocky Mountain West ◽  
Mountain West ◽  
Price Analysis

Hedonic Price Analysis on Mobile Phone Market

2011 ◽  
Vol 418-420 ◽  
pp. 2200-2205
Author(s):  
Xiao Hong Zhang ◽  
Li You Fu ◽  
Hang Zhang
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Real Life ◽  
Hedonic Price ◽  
Negative Effects ◽  
Hedonic Price Analysis ◽  
Heterogeneous Goods ◽  
Real Life Situation ◽  
Price Analysis ◽  
Negative Factors

Using collected 190 samples, this paper studied Chinese mobile phone market with hedonic price analysis. Through calculating hedonic price of heterogeneous goods, this paper summed up the positive and negative factors that influence the price of mobile phones. This paper found that network type and GPS are negative effects on mobile phones’ prices, which is little different from the real life situation; And the price will become more and more cheaper with time; In addition, the price of mobile phones with additional features is correspondingly higher.

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