scholarly journals Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses

2020 ◽  
pp. 91-108
Author(s):  
Cesare Amatulli ◽  
Matteo De Angelis ◽  
Carmela Donato
Keyword(s):  
Theory And Practice ◽  
Consumer Responses ◽  
Willingness To Buy ◽  
Abstract Language ◽  
Concrete Language ◽  
Moderating Role

The present research considers the effect of using relatively more abstract versus concrete language on consumers' attitudes toward a luxury product and their willingness to buy it. More specifically, the present research investigates the moderating role of brand prominence on the effect of using abstract versus concrete language on consumers' responses. The results of two experiments demonstrate that abstract language leads to higher product attitude and willingness to buy compared to concrete language when brand prominence is low but not when it is high. Implications of this research for theory and practice as well as its limitations are discussed.

scholarly journals Protege Locus of Control and Psychosocial Mentoring: Mediating Role of Mentoring Initiation and Moderating Role of Trust

2018 ◽  
Vol 6 (2) ◽  
pp. 68-76
Author(s):  
Muhammad Baig ◽  
Keyword(s):  
Locus Of Control ◽  
Theory And Practice ◽  
Self Report ◽  
Mentoring Relationships ◽  
External Work ◽  
Mediating Role ◽  
Work Locus Of Control ◽  
Psychosocial Mentoring ◽  
Moderating Role

This study examined proteges work-locus of control, mediating role of mentoring initiation and moderating role of trust in mentor for successful psychosocial mentoring relationships at work. Data were collected using a self report questionnaire from a sample of 79 employees of a large commercial bank in Pakistan. Results of multiple regression analysis indicated that proteges external work-locus of control was negatively associated with psychosocial mentoring. However proteges mentoring initiation and trust on mentor did not play mediating and moderating role respectively in this relationship. The study discusses implications for theory and practice.

Enabling the engine of workplace thriving through servant leadership: The moderating role of core self-evaluations

2020 ◽  
pp. 1-19 ◽  
Author(s):  
Muhammad Usman ◽  
Yuxin Liu ◽  
Haihong Li ◽  
Jianwei Zhang ◽  
Usman Ghani ◽  
...  
Keyword(s):  
Servant Leadership ◽  
Social Exchange ◽  
Social Exchange Theory ◽  
Theory And Practice ◽  
Conservation Of Resources ◽  
Work Behaviors ◽  
Core Self ◽  
The Relationship ◽  
Moderating Role

Abstract Grounding our research in social exchange theory and the conservation of resources perspective, we hypothesized a model that examines the effects of servant leadership (SL) on employees' workplace thriving via agentic work behaviors. To clarify the effects, employee core self-evaluations (CSEs) were investigated to determine boundary conditions on the relationship between SL and thriving. Data were collected at three points in time from 260 professionals across diverse functional backgrounds and industries. The analysis results confirmed an indirect effect from SL to workplace thriving via agentic work behaviors. Importantly, the moderation results demonstrated that the relationship between SL and workplace thriving is stronger when individuals have high CSEs. Implications for theory and practice are discussed.

scholarly journals Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style

2017 ◽  
Vol 11 (1) ◽  
pp. 102
Author(s):  
Marcello Tedeschi ◽  
Beatrice Luceri ◽  
Sabrina Latusi ◽  
Donata Tania Vergura ◽  
Cristina Zerbini
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Emotions ◽  
Communication Effectiveness ◽  
Consumer Responses ◽  
Sexual Stimuli ◽  
Sexual Appeal ◽  
Consumer Perspective ◽  
Moderating Role

This study extends prior research on sexual appeal advertising by developing a model of consumer responses to explicit sexual stimuli conveyed through different expressive styles (artistic versus provocative). A between-subjects experimental design (N=369) was conducted. The theoretical model includes ad-, brand- and behaviour-related variables. Structural equation modelling was used to estimate the hypothesized relationships.Findings reveal that the use of an artistic format stimulates a better response than the use of images in merely provocative poses. From a female consumer perspective, all paths were positive and significant when exposed to the artistic nudity stimuli, with the only exception of the positive emotions-purchase intention relationship. Results suggest a moderating role of the mode of representing sexual images on attitude-intention relationships. From a male consumer perspective, the response was similar, but any effect was present between attitude towards the advertisement and purchase intention. Support was found for a moderating influence of expressive styles on positive emotion-attitude towards the brand relationship.The paper sheds new lights on the way explicit sexual stimuli can be represented, offering a contribution to improving the communication effectiveness of products and brands that exploit sexual stimuli.

scholarly journals Project Managers’ Personality and Project Success: Moderating Role of External Environmental Factors

2021 ◽  
Vol 13 (16) ◽  
pp. 9477
Author(s):  
Amjad Hussain ◽  
Mohsin Jamil ◽  
Muhammad Umar Farooq ◽  
Muhammad Asim ◽  
Muhammad Zeeshan Rafique ◽  
...  
Keyword(s):  
Environmental Factors ◽  
Personality Traits ◽  
Large Scale ◽  
Project Success ◽  
Project Managers ◽  
Theory And Practice ◽  
Big Five Personality ◽  
Political Economic ◽  
Moderating Role

Successful project completion is a challenging phenomenon for project managers. Various factors play an indispensable role in the success of a project. The objective of this study is to examine the role of project managers’ personalities in project success with the moderating role of external environmental factors i.e., political, economic, social. The study includes 145 project managers from 36 large-scale construction projects, from both the public and private sectors. The big five personality model was used to evaluate the personality traits of project managers and triple constraint criteria (cost, time, and quality) was used to gauge project success. Data has been collected through a well-structured questionnaire. The analysis of data indicated that personality traits like extraversion and openness are positive predictors of project success, whereas conscientiousness, agreeableness, and neuroticism did not have any direct relationship with project success. Importantly, the findings of this study concluded that external environmental factors—like political, economic, and social—moderately influence the link of specific project managers’ personality traits to project success. The role of external environmental factors as moderators has been discussed. The findings indicate the essential personality traits, as well as the role of external factors for achieving project success. The research contributions have relevance to both theory and practice and provide a deeper insight that is useful for individuals, organizations, researchers, practitioners, and decision-makers.

Consumer responses to characteristics of price-matching guarantees: The moderating role of price consciousness

2007 ◽  
Vol 83 (2) ◽  
pp. 211-221 ◽  
Author(s):  
Monika Kukar-Kinney ◽  
Rockney G. Walters ◽  
Scott B. MacKenzie
Keyword(s):  
Consumer Responses ◽  
Price Matching ◽  
Price Consciousness ◽  
Moderating Role

scholarly journals The Fast Lane of Internationalization of Latin American SMEs: A Location-Based Approach

2021 ◽  
Vol 13 (6) ◽  
pp. 3162
Author(s):  
Juan M. Gil-Barragan ◽  
María José López-Sánchez
Keyword(s):  
Latin American ◽  
Institutional Environment ◽  
Corporate Sustainability ◽  
Theory And Practice ◽  
Innovation Networks ◽  
Institutional Voids ◽  
Rural Location ◽  
Strategic Resources ◽  
Moderating Role

This paper examines how the institutional environment (from a multi-level approach) and the moderating role of innovation networks and rural location explain which mechanism (institutional fostering or escapism) underlies the phenomenon of accelerated internationalization of small and medium-sized enterprises. By analyzing a dataset of 2289 firms from Argentina, Colombia, and Peru, the results suggest that the access of strategic resources and capabilities may either reinforce an institutional fostering or institutional escapism effect. The findings show that institutional fostering is associated with formal institutional voids and rural location, while institutional escapism is associated with local informal institutions, corporate sustainability certifications, and innovation networks. The institutional escapism effect is higher for firms that have social or environmental certifications. Implications for theory and practice are discussed.

Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement

2004 ◽  
Vol 4 (1-2) ◽  
pp. 137-162 ◽  
Author(s):  
Christopher D. Hopkins ◽  
Mary Anne Raymond ◽  
Anu Mitra
Keyword(s):  
Online Advertising ◽  
Consumer Responses ◽  
Moderating Role
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