De São Paulo a Seúl: las estrategias de Netflix en los mercados periféricos
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Aiming to examine Netflix’s strategies in its global expansion and based on the debates on the transnationalization of tv flows, we observe the platform’s presence in two peripheral markets: Brazil and South Korea. In both, we find similar tactics, such as the licensing and commissioning of local content and partnerships with national production companies. Although we identified a recent shift in the company’s strategies from Latin America towards the Asian market, we argue that it is imperative to deconstruct Netflix’s position as a mediator of narratives to and from the “rest of the world”.
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1989 ◽
Vol 84
(4)
◽
pp. 515-526
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2011 ◽
Vol 33
(spe1)
◽
pp. 150-157
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