Cobalt or cerulean? interpreting colour trends for the Canadian fashion industry

Cobalt or cerulean? Interpreting colour trends for the Canadian fashion industry

10.32920/ryerson.14658117 ◽

2021 ◽

Author(s):

Julia Guestrin

Keyword(s):

United States ◽

Product Development ◽

Case Studies ◽

Apparel Industry ◽

The United States ◽

Retail Market ◽

Fashion Industry ◽

Significant Challenge ◽

Colour Palette ◽

Colour Preferences

The Canadian apparel industry faces many difficult decisions during product development, and selecting a colour palette for an upcoming season can be a significant challenge. With no specific Canadian colour forecasting services available, Canadian trend directors must rely on European and American forecasts for their colour trends. This study on colour trends and preferences demonstrated how colours that are forecast for the United States and Europe are adapted for Canada and the diverse target markets within it. Six case studies based on interviews with trend directors from Canadian retailers explore the methods used to develop seasonal colour palettes. These case studies reveal each retailer’s customers’ attitudes towards colour trends and colour preferences, and then compare them to the rest of the retail market. The results will allow Canadian fashion professionals—and those working in small markets anywhere—to better understand how to develop seasonal palettes for their customers, thereby increasing sales and profit.

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Cobalt or cerulean? interpreting colour trends for the Canadian fashion industry

10.32920/ryerson.14648562.v1 ◽

2021 ◽

Author(s):

Julia Guestrin

Keyword(s):

United States ◽

Product Development ◽

Case Studies ◽

Apparel Industry ◽

The United States ◽

Retail Market ◽

Fashion Industry ◽

Significant Challenge ◽

Colour Palette ◽

Colour Preferences

The Canadian apparel industry faces many difficult decisions during product development, and selecting a colour palette for an upcoming season can be a significant challenge. With no specific Canadian colour forecasting services available, Canadian trend directors must rely on European and American forecasts for their colour trends. This study on colour trends and preferences demonstrated how colours that are forecast for the United States and Europe are adapted for Canada and the diverse target markets within it. Six case studies based on interviews with trend directors from Canadian retailers explore the methods used to develop seasonal colour palettes. These case studies reveal each retailer’s customers’ attitudes towards colour trends and colour preferences, and then compare them to the rest of the retail market. The results will allow Canadian fashion professionals—and those working in small markets anywhere—to better understand how to develop seasonal palettes for their customers, thereby increasing sales and profit.

Download Full-text

Cobalt or cerulean? Interpreting colour trends for the Canadian fashion industry

10.32920/ryerson.14658117.v1 ◽

2021 ◽

Author(s):

Julia Guestrin

Keyword(s):

United States ◽

Product Development ◽

Case Studies ◽

Apparel Industry ◽

The United States ◽

Retail Market ◽

Fashion Industry ◽

Significant Challenge ◽

Colour Palette ◽

Colour Preferences

The Canadian apparel industry faces many difficult decisions during product development, and selecting a colour palette for an upcoming season can be a significant challenge. With no specific Canadian colour forecasting services available, Canadian trend directors must rely on European and American forecasts for their colour trends. This study on colour trends and preferences demonstrated how colours that are forecast for the United States and Europe are adapted for Canada and the diverse target markets within it. Six case studies based on interviews with trend directors from Canadian retailers explore the methods used to develop seasonal colour palettes. These case studies reveal each retailer’s customers’ attitudes towards colour trends and colour preferences, and then compare them to the rest of the retail market. The results will allow Canadian fashion professionals—and those working in small markets anywhere—to better understand how to develop seasonal palettes for their customers, thereby increasing sales and profit.

Download Full-text

When Temporal Orbits Collide: Embodied Trans Temporalities in U.S. Prisons

Somatechnics ◽

10.3366/soma.2017.0207 ◽

2017 ◽

Vol 7 (1) ◽

pp. 74-94 ◽

Cited By ~ 3

Author(s):

Rae Rosenberg

Keyword(s):

United States ◽

Case Studies ◽

The United States ◽

Industrial Complex ◽

Prison Industrial Complex ◽

Trans Women ◽

And Control

This paper explores trans temporalities through the experiences of incarcerated trans feminine persons in the United States. The Prison Industrial Complex (PIC) has received increased attention for its disproportionate containment of trans feminine persons, notably trans women of colour. As a system of domination and control, the PIC uses disciplinary and heteronormative time to dominate the bodies and identities of transgender prisoners by limiting the ways in which they can express and experience their identified and embodied genders. By analyzing three case studies from my research with incarcerated trans feminine persons, this paper illustrates how temporality is complexly woven through trans feminine prisoners' experiences of transitioning in the PIC. For incarcerated trans feminine persons, the interruption, refusal, or permission of transitioning in the PIC invites several gendered pasts into a body's present and places these temporalities in conversation with varying futures as the body's potential. Analyzing trans temporalities reveals time as layered through gender, inviting multiple pasts and futures to circulate around and through the body's present in ways that can be both harmful to, and necessary for, the assertion and survival of trans feminine identities in the PIC.

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Recuiting, Advertising and Marketing Strategies in All-Volunteer Force Nations: Case Studies of Canada, Australia, the United Kingdom, and the United States

10.21236/ada557589 ◽

2011 ◽

Author(s):

Carol Stoker ◽

Stephen Mehay

Keyword(s):

United States ◽

United Kingdom ◽

Case Studies ◽

The United States ◽

Marketing Strategies ◽

The United Kingdom ◽

Volunteer Force ◽

All Volunteer Force

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Return Migration after Natural Disasters

Journal of Asian Development ◽

10.5296/jad.v3i1.10742 ◽

2017 ◽

Vol 3 (1) ◽

pp. 1 ◽

Cited By ~ 1

Author(s):

Mikiyasu Nakayama ◽

Nicholas Nicholas Bryner ◽

Satoru Mimura

Keyword(s):

United States ◽

Natural Disasters ◽

Hurricane Katrina ◽

Case Studies ◽

Return Migration ◽

The United States ◽

Hurricane Sandy ◽

Indian Ocean Tsunami ◽

Special Issue ◽

Post Disaster

This special issue features policy priorities, public perceptions, and policy options for addressing post-disaster return migration in the United States, Japan, and a couple of Asian countries. It includes a series of case studies in these countries, which are based on a sustained dialogue among scholars and policymakers about whether and how to incentivize the return of displaced persons, considering social, economic, and environmental concerns. The research team, composed of researchers from Indonesia, Japan, Sri Lanka, and the United States, undertook a collaborative and interdisciplinary research process to improve understanding about how to respond to the needs of those displaced by natural disasters and to develop policy approaches for addressing post-disaster return. The research focused on the following three key issues: objectives of return migration (whether to return, in what configuration, etc.), priorities and perceptions that influence evacuees’ decision-making regarding return, and policies and practices that are used to pursue return objectives. This special issue includes ten articles on the following disaster cases: the Great East Japan Earthquake in 2011, Hurricane Katrina in 2005 and Hurricane Sandy in 2012, the Great Indian Ocean Tsunami in 2004, and the Great Sumatra Island Earthquake in 2009. Important lessons for the future were secured out of these case studies, covering the entire phase of return, namely planning, implementation, and monitoring.

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