Introduction: Film Reboots
Since the turn of the millennium, ‘the reboot’ has appeared as a prominent cinematic category in both industrial practice and popular discourses. Resembling both the remake and the sequel, the film reboot is a complex case of industrial intertextuality, where an individual film is linked to an existing film, or film series, by commercial design, and yet often disavows those previous texts in an attempt to generate a new cycle of cinematic productions. This chapter discusses the serial formatting practice of the film reboot, not only its form and structure, but also its relation to other cultural forms, and to changing industrial practices, audience and fan activities. Adopting a broadly discursive approach, the chapter argues that two factors – the rise of digital technologies and the dominance of franchising – set the stage for film reboots in the twenty-first century.