scholarly journals Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity

2005 ◽  
Author(s):  
Shin-Yi Chou ◽  
Inas Rashad ◽  
Michael Grossman
Keyword(s):  
Childhood Obesity ◽  
Fast Food ◽  
Fast Food Restaurant

scholarly journals Children’s Intake of Food from Non-Fast-Food Outlets and Child-Specific Menus: A Survey of Parents

Children ◽  
2019 ◽  
Vol 6 (11) ◽  
pp. 123
Author(s):  
Li Kheng Chai ◽  
Sze Lin Yoong ◽  
Tamara Bucher ◽  
Clare E Collins ◽  
Vanessa A Shrewsbury
Keyword(s):  
Childhood Obesity ◽  
Healthy Child ◽  
Fast Food ◽  
Sociodemographic Characteristics ◽  
Fast Food Restaurant ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Food Outlets ◽  
High Prevalence ◽  
Eating Out

Eating out-of-home is associated with higher energy intakes in children. The continued high prevalence of childhood obesity requires a greater understanding of child menu options and eating out frequency to inform appropriate regulatory initiatives. The majority of studies to date have focused on menus from fast-food outlets with few focused on non-fast-food outlets. This study aimed to describe parents’ reports of their child(ren)’s (aged up to 6 years) frequency of consuming foods at non-fast-food outlets, observations of child menus at these outlets, and their purchasing behaviours and future preferences regarding these menus; and if their responses were influenced by sociodemographic characteristics. Ninety-five parents completed a 15-item cross-sectional survey. Overall, children from 54% of families consumed food from non-fast-food outlets at least monthly. Of the 87 parents who reported that their child eats at a non-fast-food restaurant, 71 had children who ordered from child menus every time (7%, n = 5), often (29%, n = 22), sometimes (42%, n = 32) or rarely (16%, n = 12), with a further 7% (n = 5) never ordering from these menus. All parents indicated that they would like to see a higher proportion of healthy child menu items than is currently offered. Parents’ responses were not influenced by sociodemographic characteristics. Parents’ views support implementation of initiatives to increase availability of healthy options on child menus at non-fast-food outlets.

scholarly journals Fast‐Food Restaurant Advertising on Television and Its Influence on Childhood Obesity

2008 ◽  
Vol 51 (4) ◽  
pp. 599-618 ◽  
Author(s):  
Shin‐Yi Chou ◽  
Inas Rashad ◽  
Michael Grossman
Keyword(s):  
Childhood Obesity ◽  
Fast Food ◽  
Fast Food Restaurant

Implications of fast food restaurant concentration for preschool-aged childhood obesity

2014 ◽  
Vol 67 (8) ◽  
pp. 1573-1580 ◽  
Author(s):  
Christopher L. Newman ◽  
Elizabeth Howlett ◽  
Scot Burton
Keyword(s):  
Childhood Obesity ◽  
Fast Food ◽  
Fast Food Restaurant

PERSUASIVE STRATEGIES USED IN BURGER KING’S INSTAGRAM POSTS CAPTION

2020 ◽  
Vol 8 (1) ◽  
pp. 96-104
Author(s):  
Yeremia Yori Rudito ◽  
Anita
Keyword(s):  
Fast Food ◽  
Research Method ◽  
Qualitative Method ◽  
Fast Food Restaurant ◽  
Rhetorical Question ◽  
Persuasive Strategies ◽  
Inclusive Language ◽  
Colloquial Language ◽  
The World ◽  
The One

Burger King is the one of the most successful fast food restaurant in the world. According to Wikipedia, there are 17,796 locations of Burger King all over the world in 2018. Burger King also has its Instagram account. Now this account has been followed by 1,6 million people and has posted 938 posts. That statistic shows that Burger King is active in social media especially in Instagram platform. The writer see the indication of the using of Persuasive Strategies because in promoting their product. In this research the writer wants to know the persuasive strategies that applied in Burger King’s Instagram post caption and the most used strategy. This research applied Qualitative Method as research method. This research has two findings, first, there are 13 strategies that appear in Burger King’s Instagram post caption they are, Anecdote, Assonance, Cliché, Connotation, Evidence, Everyday/Colloquial Language, Hyperbole, Imagery, Inclusive Language, Pun, Repetition, Rhetorical Question, and Simile. Second, the most used strategy is Everyday/Colloquial Language.

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