persuasive strategies
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2022 ◽  
Vol 2 (1) ◽  
pp. 1-23
Author(s):  
Daniel Casquero ◽  
Andrés Monzon ◽  
Marta García ◽  
Oscar Martínez

In recent decades cities have applied a number of policy measures aimed at reducing car use and increasing public transportation (PT) patronage. Persuasive strategies to change mobility behavior present notable limitations in economic and logistical terms and have only minor impacts. The smartphone has emerged as a promising tool to overcome these challenges, as it can host persuasion strategies through mobility apps. Simultaneously, Mobility-as-a-Service (MaaS) schemes could open up new possibilities for addressing both sustainability goals and the needs of urban travelers. This paper carries out a literature review to identify the key elements of mobility apps that foster more sustainable travelers’ choices. The findings show that some persuasive strategies such as eco-feedback, rewards or social challenges are effective because they are well received by users. From the users’ point of view, the perceived barriers (e.g., usability, privacy) relate negatively to app adoption, and it is considered useful to include functional needs such as real-time information (e.g., to avoid congestion), cost savings (e.g., customized multimodal packages), comfort (e.g., crowding on public transport) or health (e.g., calories burned). We have found that a proper design of multimodal travel packages based on (i) financial incentives and (ii) environmental awareness, could help increase public transport patronage and reduce private car use.


The aim of this study is to investigate the speech act of persuasion used by Saudis learning English as a foreign language (EFL). Moreover, we seek to explore the differences between genders in the use of these strategies. The participants are 50 males and 50 females at level 7 of their bachelor’s degree in English. Data are collected using the Discourse Completion Test (DCT) method, which contains six scenarios similar to real-life situations. Data are analysed quantitatively using the Cross-Cultural Speech Act Realization Project nine-point rating scale, Statistical Package for the Social Sciences, and Chi-square. The results of the DCT reveal that Saudi EFL learners use more direct strategies in English, namely hedge performatives and performatives. In addition, males are shown to be more inclined to use direct persuasive strategies compared to females. This research will benefit language learners, teachers, and researchers, as it highlights linguistic aspects of the speech act of persuasion that should be considered when learning and teaching a foreign language. The implications of this study inspire future research into different aspects of speech acts.


2022 ◽  
pp. 69-98
Author(s):  
Darlene Carbajal ◽  
Queen A. Ramirez

This chapter examines how persuasion manifests in online communications from social media influencers to their followers. As the authors explore ways to manage the unprecedented amounts of information and media, they examine influence and communication from social media influencers the LaBrant family and illustrate why people might believe content on the internet without examining the validity of the information. It will demonstrate how theoretical frameworks of media convergence, the narrative paradigm, and six principles of persuasion can be used to comprehend how influencers disseminate information to their followers and utilize persuasive strategies to amass a large following. Further, it will increase our understanding about social media influencers and the cultural shifts shaping our world, and it will increase our understanding of the digital world that many of our students and children are familiar with.


Author(s):  
Heri Gunawan ◽  
Aep Saepurrohman ◽  
Agus Karim ◽  
Alfiyanti Nur Fadilah

Pendidikan berubah sebagai respon terhadap perubahan itu sendiri, maka kurikulum yang menjadi "kitab sucinya" pendidikan pun berubah pula. Perubahan kurikulum memang menjadi suatu keniscayaan, dan tidak bisa ditawar lagi. Perubahan tersebeut baik pada ide, konten, maupun proses agar kurikulum selalu aktual dan konstektual. Inovasi kurikulum adalah suatu perubahan kurikulum menuju ke arah yang lebih baik untuk mencapai tujuan dan mengatasi perubahan-perubahan yang terjadi. Tujuan penelitian adalah untuk mengetahui bagaimana strategi inovasi kurikulum Program Studi Pendidikan Bahasa Arab Fakultas Tarbiyah dan Keguruan UIN Sunan Gunung Djati Bandung. Sesuai dengan metode penelitian yang digunakan, maka teknik pengumpulan data dilakukan melalui kegiatan wawancara, observasi langsung, dan studi dokumentasi. Pelaksanaan inovasi kurikulum dilakukan dengna menerapkan model yakni top-down dan model bottom-up. Sedangkan strategi inovasi kurikulum dapat dilakukan melalui fasilitative strategies, reeducative strategies, persuasive strategies, dan power strategies. Para kurikulum perguruan tinggi berbasis Kerangka Kualifikasi Nasional Indonesia (KKNI), program sutid memiliki otoritas dalam melakukan inovasi kurikulum. Hal tersebut didasari dua hal, yaitu (1) program studi lebih mengetahui tentang potensi dan kebutuhannya, (2) program studi menjadi basis pengembangan ilmu yang sesuai dengan karakteristiknya.


2021 ◽  
Vol 14 (2) ◽  
pp. 5-23
Author(s):  
Martin Adam

Religious discourse represents an area of human communication in which persuasion plays a vital role; religious texts seem to be essentially related to the ultimate objective of religion: to create, mediate and legitimise ideology in order to persuade the reader of the veracity of the religious doctrine (Fairclough 1989, Cotterell & Turner 1989: 26-33, van Dijk 1998: 317). The paper seeks to investigate the persuasive strategies and linguistic means employed to convey persuasion in English Protestant sermons. The analysis focuses on the rhetorical role of pathos, which is purposefully evoked by the preacher via wilful employment of aff ect and emotions. Attention will also be paid to the blurred borderline between the intentional use of sentiment and sentimentality, and manipulation.


2021 ◽  
Vol 43 (3) ◽  
pp. 341-369
Author(s):  
Aleksandra Moroska-Bonkiewicz

There is no single, universal model for the protection of democracy that sets limits on freedom and tolerance in liberal democracies. In response to political extremism, states apply various measures — from highly repressive ones, such as restrictions on freedom of speech or association, to more liberal ones based on persuasive strategies. Which instruments are adopted and implemented depends on the decisions of public actors. This article deals with the ban on assembly, which is a repressive instrument of democracy protection. Basing on the analysis of selected assembly bans cases, the aim is first to determine which model of democracy protection is closer to the solutions adopted in Poland — militant or procedural democracy, and second to indicate why such solutions were adopted. More precisely, by means of an ideational perspective, the aim is to explain the different positions taken by public actors in the process of implementing the assembly ban. The article uses the method of qualitative content analysis of legal acts and decisions made by public authorities regarding holding assemblies. By means of a purposeful case selection, the analysis was carried out on the assembly bans against extreme right-wing groups in Warsaw and Wrocław. The research has shown that the legal norms adopted in Poland allow the application of assembly bans in accordance with the concept of militant democracy. However, the implementation shows a different approach of public actors in this matter. Municipalities are closer to the model of a militant democracy, as they allow a preventive ban on assembly as an instrument of public order protection in relation to freedom of speech infringements. In doing so, they do not maintain neutrality towards the views public discourse participants. The courts, on the other hand, exclude the subject of assemblies as a basis for their preventive restriction, the premises of the ban being violence or a direct threat to life, health and property. Their position is thus closer to the procedural model of protecting democracy. The adopted ideational perspective points to possible reasons for the different positions of public actors. Their attitude to values which are crucial for the protection of democracy shows differences. This applies, among others, to the different weight ascribed to particular democratic values, the different perception of threats to the society and the democratic state, and the divergence in defining the thresholds of freedom and tolerance. ∗ Artykuł powstał w wyniku realizacji projektu badawczego UMO-2014/15/D/HS5/03272 finansowanego ze środków Narodowego Centrum Nauki. Wyrazy podziękowania kieruję do recenzentów za bardzo wnikliwe i inspirujące komentarze.


2021 ◽  
Vol 4 ◽  
Author(s):  
Makuochi Nkwo ◽  
Banuchitra Suruliraj ◽  
Rita Orji

With the proliferation of ubiquitous computing and mobile technologies, mobile apps are tailored to support users to perform target behaviors in various domains, including a sustainable future. This article provides a systematic evaluation of mobile apps for sustainable waste management to deconstruct and compare the persuasive strategies employed and their implementations. Specifically, it targeted apps that support various sustainable waste management activities such as personal tracking, recycling, conference management, data collection, food waste management, do-it-yourself (DIY) projects, games, etc. The authors who are persuasive technology researchers retrieved a total of 244 apps from App Store and Google Play, out of which 148 apps were evaluated. Two researchers independently analyzed and coded the apps and a third researcher was involved to resolve any disagreement. They coded the apps based on the persuasive strategies of the persuasive system design framework. Overall, the findings uncover that out of the 148 sustainable waste management apps evaluated, primary task support was the most employed category by 89% (n = 131) apps, followed by system credibility support implemented by 76% (n = 112) apps. The dialogue support was implemented by 71% (n = 105) apps and social support was the least utilized strategy by 34% (n = 51) apps. Specifically, Reduction (n = 97), personalization (n = 90), real-world feel (n = 83), surface credibility (n = 83), reminder (n = 73), and self-monitoring (n = 50) were the most commonly employed persuasive strategies. The findings established that there is a significant association between the number of persuasive strategies employed and the apps’ effectiveness as indicated by user ratings of the apps. How the apps are implemented differs depending on the kind of sustainable waste management activities it was developed for. Based on the findings, this paper offers design implications for personalizing sustainable waste management apps to improve their persuasiveness and effectiveness.


Author(s):  
Shagufta Faryad ◽  
◽  
Hira Batool ◽  
Muhammad Asif ◽  
Affan Yasin

The Internet of Things (IoT) adds a new dimension to how people and things can communicate and collaborate. Society and the Internet are now being interconnected tightly and purposely. The research aims to analyze how IoT as a persuasive technology can affect human behavior and increase the awareness and effectiveness of IoT products among users. How will the Internet of Things infrastructure facilitate humans to change their attitudes and behaviors towards specific routine work? Our objective is to analyze which factors influence the acceptance and rejection of particular behaviors and the core motivators that persuade people to do something or to avoid something. We aim to determine whether IoT will facilitate humans to change their focused behaviors or not. Because of the rapid convergence of digital and physical worlds and the advent of digital technology, the Internet and social media have opened up a new world of affordances, constraints, and information flows from a design perspective. This article discusses how digital architecture affects behavior and the ramifications for designers who want to influence behavior for social and environmental good. In this paper we aim to give a brief introduction to persuasive technology, especially as it pertains to human adoption of IoT technology. We discuss a number of current research opportunities in IoT gadgets and their adoptions [1]. Our results indicate that persuasive (IoT) infrastructure can be expected to achieve a change of driving behaviour among their adopters. Furthermore, attention should be paid to an appropriate selection and implementation of persuasive strategies.


Author(s):  
Nataliia Lopatiuk ◽  
Vira Yakymchuk

The paper presents the analysis of linguistic means of realization of persuasive strategies in motivational Ted Talks speeches. Nowadays, the popularity of Ted Talks gradually increases due to the variety of meticulously organized speeches presented to the view of society since the moment of TED’s creation. Millions of people from all around the world visit the online TED platform daily in search of inspiration, motivation and knowledge from various spheres. The object of our scientific research is the persuasive strategies in motivational Ted Talks speeches. The relevance of the study is determined by the need to identify and study the mechanisms of verbal realization of persuasive strategies in rhetorical and media discourse, as persuasion in discourse is one of the current problems of modern linguistics. The subject of the research is verbal means of realization of persuasive strategies in the discursive space of Ted Talks speeches. In the research the following methods have been used: the methods of analysis and deduction; the method of pragmatic analysis, the method of contextual analysis, and the descriptive method. The data of the research has been withdrawn from the transcripts of motivational Ted Talks speeches. The scientific novelty of the results obtained is in singling out the peculiarities of persuasive strategies realization in Ted Talks media discourse and working out the typology of persuasive strategies. The study is based on the three persuasive strategies outlined by the principle of rhetoric: ethos, logos, and pathos. Together, they support efficient persuasion and present the tools to effectively connect with the audience; know their interests, prejudices and expectations. Ethos is a persuasive strategy that allows an orator to establish their authority to speak on the subject, logos is categorized as a tool for implementing a logical argument into the speech to prove its point and pathos is a speaker’s attempt to influence the audience emotionally. The results prove that all three of those rhetorical persuasive strategies are frequently used by Ted Talks presenters in their motivational speeches. The appeals to credibility, logic and emotions are the key features implemented in the discursive space of Ted Talks as the necessary elements of persuasion. Key words: persuasive strategies, ethos, pathos, logos, motivational speeches, Ted Talks.


2021 ◽  
pp. 004728752110303
Author(s):  
Yin-Hui Cheng ◽  
Shih-Chieh Chuang ◽  
Molly Chien-Jung Huang ◽  
Sang-Ting Weng

This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists’ unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed.


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