A Dieting Facilitator on the Fridge Door: Can Dieters Deliberately Apply Environmental Dieting Cues to Lose Weight?

Frontiers in Psychology ◽

10.3389/fpsyg.2020.582369 ◽

2020 ◽

Vol 11 ◽

Author(s):

Aline E. Stämpfli ◽

Sabrina Stöckli ◽

Thomas A. Brunner ◽

Claude Messner

Keyword(s):

Longitudinal Study ◽

Restrained Eating ◽

Environmental Cues ◽

Restrained Eaters ◽

Short Term ◽

Chronic Dieting ◽

Short Term Effects

Individuals exposed to dieting-related environmental cues have been repeatedly shown to be better able to resist tempting food. This especially applies to restrained eaters who hold a chronic dieting goal. Thus far, mainly short-term effects of environmental dieting cues have been examined and the individuals were typically unaware of being influenced. Yet, it is unclear whether individuals can deliberately apply environmental dieting cues for themselves to facilitate the pursuit of the longer-term goal of losing weight. The present longitudinal study applied a 2 (cue: visually dieting-related vs. visually neutral cue) × 2 (awareness: being aware vs. not being aware of the cue’s facilitating influence) between-subjects design for 6 months (N = 166 participants who started the study; Mage = 47.85 years; 69.9% female; MBMI = 29.07 kg/m2). Our results provide preliminary indications that cue, awareness, and restrained eating interact. The results suggest that high (vs. low) restrained eaters could deliberately apply environmental dieting cues for themselves to facilitate losing weight. However, further studies are needed to explore the effects of environmental dieting cues over a longer period of time.

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Short term effects of alcohol on appetite in humans. Effects of context and restrained eating

Appetite ◽

10.1016/j.appet.2010.09.005 ◽

2010 ◽

Vol 55 (3) ◽

pp. 565-573 ◽

Cited By ~ 24

Author(s):

Martin R. Yeomans

Keyword(s):

Restrained Eating ◽

Short Term ◽

Short Term Effects

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Short-term effects of breast cancer on labor market attachment: results from a longitudinal study

Journal of Health Economics ◽

10.1016/j.jhealeco.2004.07.003 ◽

2005 ◽

Vol 24 (1) ◽

pp. 137-160 ◽

Cited By ~ 120

Author(s):

Cathy J. Bradley ◽

David Neumark ◽

Heather L. Bednarek ◽

Maryjean Schenk

Keyword(s):

Breast Cancer ◽

Labor Market ◽

Longitudinal Study ◽

Short Term ◽

Short Term Effects

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Short-term Effects of Students’ Exploration of Corpora: A Longitudinal Study of Pre- and Post-modification of Noun Phrases in Learner English

Studies in Learner Corpus Linguistics ◽

10.3726/978-3-0351-0736-4/22 ◽

2016 ◽

Keyword(s):

Longitudinal Study ◽

Noun Phrases ◽

Short Term ◽

Post Modification ◽

Short Term Effects

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Influences of customer participation and customer brand engagement on brand loyalty

Journal of Consumer Marketing ◽

10.1108/jcm-04-2015-1390 ◽

2016 ◽

Vol 33 (5) ◽

pp. 332-342 ◽

Cited By ~ 27

Author(s):

Birgit Andrine Apenes Solem

Keyword(s):

Social Media ◽

Longitudinal Study ◽

Brand Loyalty ◽

Customer Participation ◽

Short Term ◽

Cross Sectional ◽

Content Type ◽

Brand Engagement ◽

Short Term Effects

Purpose Value co-creation assumes that customers take active roles and create value together with firms. This paper aims to investigate the short- and long-term effects of customer participation on brand loyalty, through brand satisfaction. Participation effects were also examined among social media-using customers with the additional explanatory factor of brand engagement. Design/methodology/approach Two studies were conducted among insurance customers: a cross-sectional study using a nationwide sample (N = 954) and a subsample of social media users (N = 145) to examine short-term effects, and a longitudinal study using data from three assessment timepoints (N = 376) to enable empirical long-term testing. Findings The cross-sectional study showed positive short-term effects of customer participation on brand loyalty, mediated by satisfaction. Among customers using social media, positive participation effects gained from brand engagement strengthened brand satisfaction. The longitudinal study did not show similar positive long-term effects of customer participation. Practical implications These findings help deepen service marketers’ understanding of the possible short-term effects of customer participation and customer brand engagement, and caution them to not expect that customer participation will have long-term positive satisfaction and loyalty effects. Originality/value This research provides interesting short- and long-term findings, due to the complementary cross-sectional and longitudinal study designs.

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